Own the brand vision, P&L, and go-to-market for a multi-brand portfolio with a focus on equity, messaging, and cross-functional alignment to drive revenue and market share.

Brand strategy ownership: define long-term growth and ensure all markets and launches stay on brand.
P&L and cross-functional leadership: coordinate with Sales, Ops, Finance to hit revenue and margin targets while managing risk.
Insights-driven activation: translate consumer, category, and POS data into faster commercialization and competitive moves.

Job Description

Responsibilities

Shape and own the long-term strategic vision and growth strategy for Green Gobbler, defining how the brand wins in market today and over the next 3–5 years
Own the brand’s equity, positioning and messaging to differentiate in the marketplace and win with the consumer
Lead and oversee all brand-building initiatives, creative development, and marketing execution for Green Gobbler, ensuring everything in market is on strategy, on brand, and driving impact
Own the Green Gobbler P&L, accountable for delivering annual revenue, margin, and profit commitments, and for managing risks and opportunities across the business
Work with sales and sales strategy for sell-in strategy, retailer placement, and channel management across the portfolio and key launches
Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive revenue or market share improvement
Engage and inspire marketing staff and cross-functional counterparts to deliver impactful commercialization plans with speed in the marketplace
Develop strong, collaborative relationships with cross-functional teams (Sales, Sales Strategy, Operations, R&D, Finance) to ensure alignment to the brand vision

Requirements

4+ years of experience in brand or product management in a CPG environment
Experience leading cross-functional teams
Experience managing a P&L
People leadership experience
Bachelor’s Degree or equivalent experience.
Able to identify opportunities through brand, consumer and category data, insights, and analysis
Able to manage multiple work streams and projects in a fast-paced and dynamic environment
Able to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
Able to influence, engage and drive results across a wide range of cross-functional stakeholders including executive leadership and external partners
Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives

Benefits

Flexible work options (fully remote, hybrid, onsite)
Generous paid time off
Competitive salaries and bonus incentives
401K company match
Competitive medical, dental, & vision insurance
Pet insurance
Annual fitness stipend
Unmatched employee discount on all products
Summer Hours
LinkedIn learning membership

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Shape and own the long-term strategic vision and growth strategy for Green Gobbler, defining how the brand wins in market today and over the next 3–5 years
Own the brand’s equity, positioning and messaging to differentiate in the marketplace and win with the consumer
Lead and oversee all brand-building initiatives, creative development, and marketing execution for Green Gobbler, ensuring everything in market is on strategy, on brand, and driving impact
Own the Green Gobbler P&L, accountable for delivering annual revenue, margin, and profit commitments, and for managing risks and opportunities across the business
Work with sales and sales strategy for sell-in strategy, retailer placement, and channel management across the portfolio and key launches
Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive revenue or market share improvement
Engage and inspire marketing staff and cross-functional counterparts to deliver impactful commercialization plans with speed in the marketplace
Develop strong, collaborative relationships with cross-functional teams (Sales, Sales Strategy, Operations, R&D, Finance) to ensure alignment to the brand vision

Requirements

4+ years of experience in brand or product management in a CPG environment
Experience leading cross-functional teams
Experience managing a P&L
People leadership experience
Bachelor’s Degree or equivalent experience.
Able to identify opportunities through brand, consumer and category data, insights, and analysis
Able to manage multiple work streams and projects in a fast-paced and dynamic environment
Able to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
Able to influence, engage and drive results across a wide range of cross-functional stakeholders including executive leadership and external partners
Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives

Benefits

Flexible work options (fully remote, hybrid, onsite)
Generous paid time off
Competitive salaries and bonus incentives
401K company match
Competitive medical, dental, & vision insurance
Pet insurance
Annual fitness stipend
Unmatched employee discount on all products
Summer Hours
LinkedIn learning membership