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Marketing jobs

24 marketing jobs

2 weeks ago

Director Go-to-Market Strategy, Segmentation and Operations

Bayer

New Jersey, USA (On-site)Full time$178K/yr – $266K/yr

2 weeks ago

Senior Manager Brand and Consumer Insights

Bayer

Tulsa, OK (Remote)Full time$144K/yr – $217K/yr

3 weeks ago

Associate Director Oncology Regional Marketing

Bayer

Boston, MA (On-site)Full time$162K/yr – $243K/yr

3 weeks ago

Associate Director of Oncology Regional Marketing

Bayer

Albany, NY (On-site)Full time$162K/yr – $243K/yr

5 weeks ago

Associate Director, Regional Marketing - New York / Philadelphia

Bayer

New York City, NY (On-site)Full time$143K/yr – $215K/yr

5 weeks ago

Associate Director, Regional Marketing - New York / Connecticut

Bayer

Hartford, CT (On-site)Full time$143K/yr – $215K/yr

6 weeks ago

Customer Experience Activation Lead

Bayer

Creve Coeur, MO (On-site)Full time$166K/yr – $249K/yr

6 weeks ago

Customer Experience Activation Lead

Bayer

Creve Coeur, MO (Unknown)$166K/yr – $249K/yr

2 months ago

Marketing Communications Specialist

Bayer

USA (Remote)Full time$90K/yr – $135K/yr

2 months ago

Marketing Communications Specialist

Bayer

Creve Coeur, MO (On-site)Full time$90K/yr – $135K/yr

2 months ago

Sr Mgr, National Media Analytics

Bayer

New Jersey, USA (On-site)Full time$144K/yr – $217K/yr

2 months ago

Sr Mgr, Retail Media Analytics

Bayer

New Jersey, USA (On-site)Full time$144K/yr – $217K/yr

2 months ago

Associate Manager Brand and Consumer Insights

Bayer

New Jersey, USA (On-site)Full time$116K/yr – $173K/yr

2 months ago

Senior Associate Brand Manager

Bayer

New Jersey, USA (On-site)Full time$118K/yr – $158K/yr

2 months ago

Brand Manager

Bayer

New Jersey, USA (On-site)Full time$130K/yr – $180K/yr

2 months ago

CX Marketing Communications

Bayer

Creve Coeur, MO (On-site)Full time$108K/yr – $162K/yr

3 months ago

Senior Director, Digital Strategy & Activation - Women's Healthcare

Bayer

New Jersey, USA (On-site)Full time$220K/yr – $330K/yr

3 months ago

Senior Manager, Unified Media Measurement

Bayer

USA (Remote)Full time$144K/yr – $217K/yr

5 months ago

Cardiorenal Associate Director Regional Marketing - San Francisco, CA

Bayer

Anaheim, CA (On-site)Full time$143K/yr – $215K/yr

5 months ago

Radiology Director Portfolio Marketing

Bayer

New Jersey, USA (Remote)Full time$175K/yr – $263K/yr

All marketing roles in the US

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All marketing roles in the US

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24 jobs

Director Go-to-Market Strategy, Segmentation and Operations

Bayer

New Jersey, USA (On-site)

$178K/yr - $266K/yrIn-houseFull-timeDirector/executive7+ years exp.

2 weeks ago

Senior Manager Brand and Consumer Insights

Bayer

Tulsa, OK (Remote)

$144K/yr - $217K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Associate Director Oncology Regional Marketing

Bayer

Boston, MA (On-site)

$162K/yr - $243K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Associate Director of Oncology Regional Marketing

Bayer

Albany, NY (On-site)

$162K/yr - $243K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Associate Director, Regional Marketing - New York / Philadelphia

Bayer

New York City, NY (On-site)

$143K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.

5 weeks ago

Associate Director, Regional Marketing - New York / Connecticut

Bayer

Hartford, CT (On-site)

$143K/yr - $215K/yrIn-houseFull-timeSenior level5+ years exp.

5 weeks ago

Customer Experience Activation Lead

Bayer

Creve Coeur, MO (On-site)

$166K/yr - $249K/yrIn-houseFull-timeSenior level

6 weeks ago

Customer Experience Activation Lead

Bayer

Creve Coeur, MO (Unknown)

$166K/yr - $249K/yrIn-houseSenior level10+ years exp.

6 weeks ago

Marketing Communications Specialist

Bayer

USA (Remote)

$90K/yr - $135K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

Marketing Communications Specialist

Bayer

Creve Coeur, MO (On-site)

$90K/yr - $135K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

Sr Mgr, National Media Analytics

Bayer

New Jersey, USA (On-site)

$144K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

2 months ago

Sr Mgr, Retail Media Analytics

Bayer

New Jersey, USA (On-site)

$144K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

2 months ago

Associate Manager Brand and Consumer Insights

Bayer

New Jersey, USA (On-site)

$116K/yr - $173K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

Senior Associate Brand Manager

Bayer

New Jersey, USA (On-site)

$118K/yr - $158K/yrIn-houseFull-timeSenior level

2 months ago

Brand Manager

Bayer

New Jersey, USA (On-site)

$130K/yr - $180K/yrIn-houseFull-timeMid level3+ years exp.

2 months ago

CX Marketing Communications

Bayer

Creve Coeur, MO (On-site)

$108K/yr - $162K/yrIn-houseFull-timeSenior level3+ years exp.

2 months ago

Senior Director, Digital Strategy & Activation - Women's Healthcare

Bayer

New Jersey, USA (On-site)

$220K/yr - $330K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Senior Manager, Unified Media Measurement

Bayer

USA (Remote)

$144K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Cardiorenal Associate Director Regional Marketing - San Francisco, CA

Bayer

Anaheim, CA (On-site)

$143K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.

5 months ago

Radiology Director Portfolio Marketing

Bayer

New Jersey, USA (Remote)

$175K/yr - $263K/yrIn-houseFull-timeSenior level7+ years exp.

5 months ago

Bayer

Director Go-to-Market Strategy, Segmentation and Operations

New Jersey, USA (On-site)

$178K/yr – $266K/yrDirector/Executive7+ years expFull time

Posted 2 weeks ago

Job Summary

Owns the end-to-end GTM design and execution, translating market dynamics into actionable field strategies and scalable operational improvements.

Leads segmentation, targeting, and model updates
Partners across CE, Data, and Field Ops to operationalize changes
Drives cross-functional alignment to ensure field guidance and deployment readiness

Job Description

Responsibilities

Lead the design, implementation, and evolution of GTM models that maximize field impact and align with business strategy, resource constraints, and market conditions;
Manage quarterly updates and structural changes by assessing business trends, volume shifts, and competitive pressures, ensuring the model remains adaptive and relevant;
Provide strategic oversight of deployment plans, ensuring recommendations are grounded in data, operationally feasible, and clearly communicated to field leadership;
Drive cross-functional alignment with CE, Data, and Field Ops to ensure GTM changes are properly integrated into systems, processes, and field guidance materials;
Develop and maintain forward-looking segmentation and targeting strategies that align to brand objectives, therapeutic context, and customer insights, ensuring that recommendations directly shape commercial priorities;
Serve as a strategic advisor to brand squads, Customer Engagement, and cross-functional partners—translating complex data and market dynamics into clear strategic direction;
Evaluate segmentation effectiveness through ongoing analytics and performance monitoring; proactively identify opportunities to refine and optimize targeting approaches;
Translate strategic insights into executable field actions by partnering with analytics, CE, and Field Ops to operationalize enhancements at scale;
Redesign and automate the roster management process to eliminate manual dependency, improve accuracy, and accelerate turnaround times;
Leverage AI to revamp field resource/toolbox platforms, elevating usability, interface design, and overall experience for field teams;

Requirements

Bachelor’s degree required;
Experience in pharma/biotech, commercial ops, analytics, or related fields;
Subject matter expert in Go-to-Market (GTM) platforms and territory alignment technologies such as Javelin/JTD, Alignstar, Veeva Align, or other industry-standard solutions;
Strong analytical capability with advanced Excel mastery (pivot tables, complex formulas, modeling), enabling rigorous data analysis to support GTM design, segmentation, and operational decision-making;
Strong understanding of segmentation, targeting, GTM models;
Ability to lead cross-functional initiatives;
General understanding of Sales Incentive Compensation (IC) and how Go-to-Market strategy, targeting, and segmentation directly inform IC design, measurement, and field engagement;
Exceptional communication skills.

Preferred

Experience with automation/AI-driven solutions
7+ years of experience in pharma/biotech, commercial ops, analytics, or related fields;
Advanced degree

Benefits

health care, vision, dental, retirement, PTO, sick leave, etc.

Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999

Leverkusen, North Rhine-Westphalia, DEU

96K employees (6,644 in marketing)

www.bayer.com