2 months ago
Performance Marketing and Paid Ads Manager
Genesis Health Clubs
Wichita, KS (Unknown)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Performance Marketing and Paid Ads Manager
Wichita, KS (Unknown)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Build and optimize paid media campaigns across search and social to drive leads, memberships, and promotions while coordinating testing, tracking, and attribution across platforms.
- Own end-to-end paid campaigns: setup, creative testing, tracking, and optimization across search, social, and discovery channels.
- Create campaign structures and audiences to support lead generation, memberships, trials, and location-specific promotions.
- Set up campaigns, ad groups, audiences, budgets, bids, UTMs, conversion goals, and tracking parameters.
Job Description
Build and optimize paid media campaigns across search and social to drive leads, memberships, and promotions while coordinating testing, tracking, and attribution across platforms.
- Own end-to-end paid campaigns: setup, creative testing, tracking, and optimization across search, social, and discovery channels.
- Create campaign structures and audiences to support lead generation, memberships, trials, and location-specific promotions.
- Set up campaigns, ad groups, audiences, budgets, bids, UTMs, conversion goals, and tracking parameters.
- Write and refine ad copy, headlines, descriptions, calls-to-action, and creative direction for testing.
- Ensure campaigns are launched accurately, on time, and aligned with business goals.
- Build and optimize Google Search campaigns for high-intent membership, gym, personal training, and location-based searches.
- Manage keyword research, match types, negative keywords, ad extensions/assets, bidding strategies, and budget pacing.
- Build and manage Performance Max, YouTube, Display, Local, and remarketing campaigns where appropriate.
- Track and improve cost per lead, conversion rate, impression share, CTR, CPC, and lead quality.
- Build and manage Meta campaigns across Facebook and Instagram for lead generation, awareness, retargeting, traffic, and conversions.
Genesis Health Clubs
Genesis Health Clubs, a leader in the fitness industry, is the largest privately held health club enterprise in the country and encourages people of all ages to live a better life through physical fitness and sports. Based in Wichita, Kansas, Genesis owns 70 health clubs in eleven states and continues expanding rapidly. Genesis offers results-based personal training, innovative group fitness classes, and state-of-the-art equipment. Many locations also offer tennis and aquatics.
Traffic Signals
Monthly Visitors
509.2K
Monthly Google Ads Budget
$11.4K
Traffic Source Mix
Search
47%
Direct
46.8%
Referral
5.2%
Social
0.6%
Paid
0.3%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
17 (1% of company)