Own end-to-end social content for an elevated apparel brand, focusing on authentic storytelling that drives reach and engagement across Instagram, TikTok, and YouTube.

Content ownership: ideate, plan, and calendar 5+ short-form videos per week
Creator/UGC coordination: source authentic moments and behind-the-scenes content
Performance-driven publishing: monitor trends, review weekly results, and push brand storytelling opportunities

Job Description

Content ideation and planning aligned with brand voice and business goals
Short-form content creation (filming, editing, and basic graphics)
Managing a weekly content calendar
Coordinating with creators, customers, and ambassadors to source additional content
Publishing and scheduling content across platforms
Monitoring trends and identifying opportunities relevant to the brand
Weekly performance reviews with recommendations and next steps
Working closely with the Steel City team to capture product launches, campaigns, and brand stories
Minimum of 5 short-form videos per week