Drive multi-channel demand generation and ABM for a B2B SaaS growth role, aligning pipeline targets, cross-functional execution, and ROI-focused optimization.

Own multi-channel demand strategy and weekly dashboard tracking MQL→SQO pipeline and ROI.
Must-have: deep HubSpot expertise with pipeline-focused metrics.
Standout: proven cross-functional coordination with BDR/SDR teams at scale.

Job Description

Responsibilities

- Demand Generation Strategy: Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel. - Paid acquisition: Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages. Allocate budget to highest-ROI channels weekly. - Lifecycle & nurture: Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster. - Experimentation: Run structured tests on channels, messaging, audiences, and landing pages. Maintain an experimentation log. You'll be the one to prove (or disprove) what works for us. - Reporting: Own the weekly demand dashboard. Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI. You'll present to the Head of Marketing weekly and to leadership monthly. - Competitive & BOFU content coordination: Work with PMM to prioritize content needs and ensure competitive pages, comparison content, and bottom-of-funnel assets are driving pipeline, not just traffic. - ABM: Build an ABM strategy to engage, nurture and convert top tier accounts and turn them into opportunities at scale. - BDR coordination: Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes. BDRs report into marketing — you'll help shape their inbound follow-up and Tier 2 activation workflows.

Requirements

- Extensive experience in B2B SaaS demand generation - Ideally at a growth-stage company (Series A–C, $3M–$30M ARR). - Hands-on experience where pipeline (not MQL’s) is the no1 success metric. - Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting). - Salesforce experience is a plus. - Experience working with or coordinating BDR/SDR teams. You don’t need to have managed them, but you need to know how outbound and inbound integrate. - Analytical mindset — you build dashboards, read funnel data, and make budget decisions based on conversion rates, not gut. - Scrappy and resourceful. We don’t have a team of 20 or a $2M budget. You need to be comfortable doing the work, not just directing it. - Excellent communicator — you can explain pipeline math to a CEO and campaign logic to a BDR in the same day.

Preferred

- Experience in FP&A, fintech, or adjacent B2B software categories. - Familiarity with ABM tools (Clay, 6sense, Demandbase) and intent data. - Experience with AEO/GEO strategies (optimizing content for AI-driven search). - PostHog, Google Analytics 4, or similar product analytics tools.

Benefits

- Competitive compensation including equity package - Competitive vacation policy - Access to Meditopia - Hybrid working model and flexible working hours - Personal development including language courses

Abacum

4.5 Glassdoor

Abacum is the leading AI-native FP&A platform to drive business performance.Get instant access to all your critical operational and financial KPIs in one place. With a single click, automate management reporting, forecast revenue, plan headcount, budget OPEX, and run multiple scenarios.As the most scalable FP&A solution for mid-market companies, Abacum perfectly balances flexibility with ease of use. Our powerful, intuitive multi-dimensional modeling engine and collaborative workflows make business partnering seamless.Abacum serves fast-growing companies and industry leaders, including Strava, Dish Networks, JG Wentworth, BetterUp, Factorial, Kajabi, Abridge, Aiven, and more.

Founded in 2020

New York, New York, USA

127 employees (8 in marketing)

www.abacum.ai/?utm_source=organic%20social&utm_medium=linkedin%20organic&utm_content=linkedin%20company%20page&utm_term=company%20page%20visitor

88% recommend to a friend

93% CEO approval

Traffic Signals

Monthly Visitors

136.8K

Monthly Google Ads Budget

$187.1K

Traffic Source Mix

48.6%

Direct

37.7%

Referral

8.9%

Social

3.3%

Paid

1.3%

Headcount Trend

Current headcount: ~128

Marketing Team

Marketing Team Size

5 (4% of company)

Median Career Experience

13.5 years

Median Tenure

1 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$92M

Last Raise

$60M

Series B, 9 months ago

Funding History

Jun 2025
Series B • $60M
Nov 2021
Series A • $25M
Apr 2021
Seed • $7M

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Top 1% of applicants do these two things.

Job Summary

Job Description

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Requirements

Preferred

Benefits

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Traffic Signals

Headcount Trend

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Founders / CEO

HR / Recruitment

Marketing Leadership

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