2 days ago
Marketing Specialist
Georgia State University
Atlanta, GA (Unknown)Full time
Marketing jobs
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Marketing Specialist
Atlanta, GA (Unknown)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Owns the full marketing lifecycle for UCS programs and events, from strategy and research to content creation, channel management, and performance reporting across multiple formats and audiences.
- Develops and executes the marketing plan, measures results, and improves reach
- Leads content production, media coordination, and social media engagement
Job Description
Responsibilities
- Develops and implements a comprehensive marketing plan to drive awareness, interest, and participation in UCS programs, initiatives, and events.
- Performs market research, analyzes data, and generates reports.
- Writes, edits, designs, and produces all creative promotional collateral.
- Coordinates the production of videos.
- Manages social media and all other media.
- Uses contemporary computer-based tools such as Adobe Creative Suite to accomplish tasks.
- Monitors all marketing related processes; implement improvements to enhance marketing effectiveness.
- Ensures effectiveness of marketing plan by setting objectives, regularly measuring results, and developing innovative methods to broaden reach of messaging strategies.
- Reports on marketing success and opportunities.
- Coordinates with colleagues to update web content.
Requirements
- Bachelor's degree in Communications, English, Public Relations, Journalism, or Marketing and three years of related experience, or a combination of education and related experience
Preferred
- Excellent communication, writing, and organizational skills
- Proficiency with website content management systems (e.g., WordPress, Drupal) and familiarity with accessibility standards (WCAG/ADA)
- Ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines
- Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software
- Experience in higher education setting with proven record of increasing marketing efforts and outreach
- Experience creating a social media campaign with a proven record of increasing reach and following
- Knowledge of SEO best practices and analytics platforms (e.g., Google Analytics)
Benefits
- Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
Georgia State University
Georgia State is an urban public research university and national model for student success in Atlanta, the cultural and economic center of the Southeast. The largest university in the state and one of the largest in the nation, Georgia State provides its faculty and more than 51,000 students with unsurpassed access to opportunities in one of America's great global cities. Over a period of 10 years, the university raised graduation rates 22 percentage points and eliminated students achievement gaps based on race, ethnicity or income.Its Atlanta Campus offers more than 250 degree programs in 100 fields of study at the bachelor's, master's, specialist and doctoral levels. Home to more freshmen than any other college or university in Georgia, the university's Perimeter College provides more than 30 associate degree pathways at five campuses throughout metro Atlanta.
Traffic Signals
Monthly Visitors
5.8M
Monthly Google Ads Budget
$136.9K
Traffic Source Mix
Search
40.3%
Direct
55.4%
Referral
3.6%
Social
0.3%
Paid
0.4%
Headcount Trend
Current headcount: ~12.7K
Marketing Team
Marketing Team Size
407 (3% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Funding
Total Funding
$5K
Last Raise
$5K
Grant, 2 years ago
Funding History
- Dec 2023Grant • $5K