POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability. This is a Hybrid position with travel up to 20% of the time to CA, Texas, AZ, Illinois, and New York.
Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
Develop department and category insights to deliver greater share of promotion, distribution and shelving
Analyze new growth opportunities by category; recommends new business opportunities
Evaluates and measures campaign results; recommends changes to strategy
Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams
Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders
Other duties as assigned

Requirements

Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
Three (2) years’ of trade marketing, brand management, or related experience

Preferred

1 year broker or sales analyst role experience
Bilingual in English and Spanish
Prior experience of planning and managing P&L
Database management experience in SQL, ACCESS, or similar
Consumer Packaged Goods experience
Working knowledge of category management processes and applications
Experience in SAP, BW Analyzer and High Jump
Working knowledge of consumption databases such as Nielsen
Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management
Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information

Benefits

401(k)
Dental insurance
Employee assistance program
Health insurance
Paid time off
Vision insurance
And more......

Sigma

4.1 Glassdoor

We are a global food company dedicated to bringing local favorite foods to communities everywhere. Within 17 countries, we offer quality branded food at a range of price points and across diverse categories. We're a company dedicated to the production, distribution and sales of refrigerated and frozen products such as cold meats, dry meats, cheese, yogurt, prepared meals and beverages. We have a strong diversified portfolio of well-positioned brands that market in the countries where we participate. We operate in 64 production plants, serving more than 670,000 customers in North, Central, South America, the Caribbean and Europe.We strive for excellence in everything we do. We're passionate about innovation and our consumers; we're committed in bringing them the best quality and taste in every product. The passion and effort we invest in our work is the reason we're on the road to success.

Founded in 1980

Garza García, Nuevo León, MEX

13K employees (1,189 in marketing)

www.sigma-alimentos.com

82% recommend to a friend

88% CEO approval

Traffic Signals

Monthly Visitors

48.5K

Traffic Source Mix

64.6%

Direct

25.5%

Referral

5.5%

Social

3.4%

Paid

0.7%

Headcount Trend

Current headcount: ~13K

Marketing Team

Marketing Team Size

996 (8% of company)

Median Career Experience

13 years

Median Tenure

6.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Ana Maria Henao

Global Chief Marketing Officer

At the company for 1 year 7 months

Marissa Pumarejo

Divisional VP Trade Marketing

At the company for 10 years 4 months

Melanie Carrasquillo Mba

Marketing Director of Hispanic Brands

At the company for 4 years 11 months

John Meyer

Creative Director | Brand Marketing Specialist

At the company for 3 years 6 months

Responsibilities

POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability. This is a Hybrid position with travel up to 20% of the time to CA, Texas, AZ, Illinois, and New York.
Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
Develop department and category insights to deliver greater share of promotion, distribution and shelving
Analyze new growth opportunities by category; recommends new business opportunities
Evaluates and measures campaign results; recommends changes to strategy
Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams
Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders
Other duties as assigned

Requirements

Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
Three (2) years’ of trade marketing, brand management, or related experience

Preferred

1 year broker or sales analyst role experience
Bilingual in English and Spanish
Prior experience of planning and managing P&L
Database management experience in SQL, ACCESS, or similar
Consumer Packaged Goods experience
Working knowledge of category management processes and applications
Experience in SAP, BW Analyzer and High Jump
Working knowledge of consumption databases such as Nielsen
Strong business and financial knowledge with business analytics skills and the ability to plan, track and evaluate trade management
Ability to make recommendations for solutions based on information gathered and analyzed from existing systems and/or imperfect information

Benefits

401(k)
Dental insurance
Employee assistance program
Health insurance
Paid time off
Vision insurance
And more......