SalaryGuide
SalariesCompaniesJobs
AboutPricingBlog
For Employers

Marketing jobs

8 marketing jobs

Cockroach Labs logo
6 weeks ago

Staff Product Marketing Manager, Developer Experience

Cockroach Labs

New York City, NY (Hybrid)Full time$158K/yr – $209K/yr
Cockroach Labs logo
6 weeks ago

Sr. Partner Marketing Manager

Cockroach Labs

New York City, NY (Hybrid)Full time$150K/yr – $200K/yr
Cockroach Labs logo
7 weeks ago

Marketing Operations Manager

Cockroach Labs

New York City, NY (Hybrid)Full time$95K/yr – $125K/yr
Cockroach Labs logo
3 months ago

VP, Growth Marketing

Cockroach Labs

New York City, NY (Hybrid)Full time$230K/yr – $300K/yr
Cockroach Labs logo
4 months ago

Field Marketing Manager

Cockroach Labs

Austin, TX (Hybrid)Full time$85K/yr – $125K/yr
Cockroach Labs logo
4 months ago

SDR, Field Marketing

Cockroach Labs

Austin, TX (Hybrid)Full time$45K/yr – $53K/yr
Cockroach Labs logo
6 months ago

Sr. Marketing Content Strategist, AI Visibility

Cockroach Labs

New York, USA (Hybrid)Full time$185K/yr – $210K/yr
Cockroach Labs logo
7 months ago

Sr. Director, Product Marketing

Cockroach Labs

San Mateo, CA (Hybrid)Full time$300K/yr – $330K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

8 jobs
Cockroach Labs logo

Staff Product Marketing Manager, Developer Experience

Cockroach Labs

New York City, NY (Hybrid)

$158K/yr - $209K/yrIn-houseFull-timeSenior level8+ years exp.
6 weeks ago
Cockroach Labs logo

Sr. Partner Marketing Manager

Cockroach Labs

New York City, NY (Hybrid)

$150K/yr - $200K/yrIn-houseFull-timeSenior level5+ years exp.
6 weeks ago
Cockroach Labs logo

Marketing Operations Manager

Cockroach Labs

New York City, NY (Hybrid)

$95K/yr - $125K/yrIn-houseFull-timeMid level3+ years exp.
7 weeks ago
Cockroach Labs logo

VP, Growth Marketing

Cockroach Labs

New York City, NY (Hybrid)

$230K/yr - $300K/yrIn-houseFull-timeSenior level12+ years exp.
3 months ago
Cockroach Labs logo

Field Marketing Manager

Cockroach Labs

Austin, TX (Hybrid)

$85K/yr - $125K/yrIn-houseFull-timeMid level
4 months ago
Cockroach Labs logo

SDR, Field Marketing

Cockroach Labs

Austin, TX (Hybrid)

$45K/yr - $53K/yrIn-houseFull-timeIntern/new grad
4 months ago
Cockroach Labs logo

Sr. Marketing Content Strategist, AI Visibility

Cockroach Labs

New York, USA (Hybrid)

$185K/yr - $210K/yrIn-houseFull-timeSenior level8+ years exp.
6 months ago
Cockroach Labs logo

Sr. Director, Product Marketing

Cockroach Labs

San Mateo, CA (Hybrid)

$300K/yr - $330K/yrIn-houseFull-timeDirector/executive
7 months ago
Cockroach Labs logo
Cockroach Labs

Staff Product Marketing Manager, Developer Experience

New York City, NY (Hybrid)

$158K/yr – $209K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

  • Job
  • Company
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links

Job Summary

Own the stage from positioning to launches and enablement for onboarding and developer journeys, driving cross-functional collaboration, AI-native storytelling, and credible content grounded in customer outcomes.

  • Lead messaging and launch readiness across onboarding and build journeys
  • Equip field with enablement, proof content, and credible technical storytelling
  • Partner with PMs, DevRel, docs, and demand gen to translate shipping into market impact

Job Description

Responsibilities

  • Positioning & messaging for the stage. Build the message house for Onboard & Build — the value propositions, proof points, and narrative that make developers choose and stay. Keep all four journeys laddering to one coherent story and to the broader company positioning.
  • Launch & GTM execution. Own the PMM deliverables for launches touching your journeys — messaging, enablement, content, and field readiness — mapped to the GTM readiness plan and shipped on time. You move fast once positioning locks.
  • Field & sales enablement. Arm the field to sell the onboarding and developer story — first-call decks, objection handling, competitive framing, and the pitch reps carry — partnering with the enablement team on delivery.
  • The AI-native adoption story. Own how the agentic era shows up at this stage: agent-driven discovery, agents as a first-class audience, and the message that CockroachDB is where developers and their agents build. Turn it into proof, not just positioning.
  • Cross-functional partnership. Work hand-in-glove with the PMs for each journey, with DevRel, docs, and demand gen — translating what's shipping into what the market hears, and bringing developer reality back into the roadmap.
  • Proof and content. Drive the case studies, reference stories, and technical content that make the onboarding and build story credible — grounded in real customer outcomes, not claims.

Requirements

  • 8+ years in product marketing, with a track record of owning positioning, messaging, and launches for technical products — ideally databases, developer tools, data infrastructure, or cloud platforms (Staff level; senior candidates with exceptional depth considered).
  • Genuine technical fluency. You can hold a real conversation with developers and PMs about distributed systems, databases, and how software gets built — and translate it into messaging that's both accurate and compelling. You don't fake the technical depth; you have it.
  • Fluency in the AI-native developer world. You understand how developers build with LLMs and agents today — RAG, vector search, agent memory, MCP, agent-driven workflows — and can position data infrastructure credibly within it.
  • A clear, opinionated point of view. You bring a strong PMM perspective and defend it with evidence. You'd rather challenge a weak positioning than execute it quietly, and you know how to disagree constructively.
  • Sharp technical storytelling. You turn capability into meaning — “online schema changes” becomes “ship changes with zero downtime” — and you make the developer's life the center of the story.
  • Bias for decision-ready output. You produce concise, high-quality work under real deadlines, flag decisions inline, and don't pad. You work fast when the direction is clear.
  • Cross-functional gravity. You earn trust with PMs, engineers, sales, and DevRel, and you make the story better by pulling their reality into it.

Benefits

  • Stock Options
  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life and Disability Insurance
  • Professional Development Funds
  • Flexible Time Off
  • Paid Holidays
  • Paid Sick Days
  • Paid Parental Leave
Cockroach Labs logo

Cockroach Labs

3.6 Glassdoor

Cockroach Labs is the creator of CockroachDB, the cloud native, distributed SQL database enterprises trust to run mission-critical applications that scale
fast, survive disaster, and thrive everywhere.

Founded in 2015
New York, New York, USA
720 employees (52 in marketing)
www.cockroachlabs.com
57% recommend to a friend
72% CEO approval

Salaries

Posted range

$158K/yr – $209K/yr

Taken straight from the job posting.

See all Cockroach Labs salaries

Marketing Team

Marketing Team Size
36 (5% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$633.1M
Last Raise
$278M
Series F, 4 years ago

Funding History

  • Dec 2021
    Series F • $278M
  • Jan 2021
    Series E • $160M
  • May 2020
    Series D • $86.6M

Traffic Signals

Monthly Visitors
206.1K
Traffic Source Mix
Search
50.3%
Direct
36.6%
Referral
8.8%
Social
3.4%
Paid
0.9%

Headcount Trend

Current headcount: ~721

Recent News

IBM is working with Cockroach Labs on more modern mainframes
Oct 9, 2025 • Techzine Global
IBM and CockroachDB partner to bring PostgreSQL to mainframe
Oct 8, 2025 • theregister.com
IBM Enters OEM Partnership with Cockroach Labs to Deliver Cloud-Native Resilience for the AI Era
Oct 7, 2025 • PR Newswire
Exclusive: IBM tightens partnership with Cockroach Labs to fuel customer modernization initiatives
Oct 7, 2025 • SiliconANGLE
Blacksmith Raises $10M to Unblock AI Development with Fast CI for GitHub Actions
Sep 18, 2025 • Morningstar.com
Microsoft, AWS, Google Unite to Back Open-Source DocumentDB
Aug 31, 2025 • WebProNews
Linux Foundation Opens the Door to DocumentDB
Aug 27, 2025 • The New Stack
Linux Foundation Welcomes DocumentDB to Advance Open, Developer-First NoSQL Innovation
Aug 25, 2025 • PR Newswire
‘PostgreSQL Eats the World, But CockroachDB Digests It’
Jun 30, 2025 • Analytics India Magazine
Kelsey Hightower Joins RoachFest 2025 Following Visionary Kickoff in London
Jun 26, 2025 • PR Newswire
Cockroach Labs Expands Ecosystem with ISV Partner Program to Deliver Resilient Solutions on Modern Enterprise Platforms
Jun 12, 2025 • PR Newswire
CockroachDB 25.2: A Decade of Innovation Continues with Major Performance Gains, Vector Indexing, and Enterprise-Grade Advancements
Jun 3, 2025 • PR Newswire
CockroachDB's distributed vector indexing tackles the looming AI data explosion enterprises aren't ready for
Jun 3, 2025 • Venturebeat
CockroachDB’s distributed vector indexing tackles the looming AI data explosion enterprises aren’t ready for
Jun 3, 2025 • Venturebeat
Cockroach Labs Brings Distributed SQL to IBM LinuxONE and Linux on IBM Z
May 7, 2025 • PR Newswire
Blacksmith: $3.5 Million Raised For High-Performance CI Cloud Platform
May 5, 2025 • Pulse 2.0
Former Cockroach Labs Engineers Raise $3.5M to Build High-Performance CI Cloud for AI Era
May 1, 2025 • Venture Capital
Blacksmith Raises $3.5M in Seed Funding
May 1, 2025 • FinSMEs
Blacksmith Raises $3.5M led by GV and Y Combinator to Build a High-Performance CI Cloud for the AI Age
May 1, 2025 • PR Newswire
/DISREGARD RELEASE: Cockroach Labs, Inc./
Apr 30, 2025 • Morningstar.com
Yubi Partners with Cockroach Labs to Power the Future of Credit Infrastructure
Apr 22, 2025 • PR Newswire
A Decade of Innovation: Cockroach Labs Enters Its Next Era of Growth with Strategic Leadership Expansion
Apr 15, 2025 • Eastern Progress
A Decade of Innovation: Cockroach Labs Enters Its Next Era of Growth with Strategic Leadership Expansion
Apr 15, 2025 • Yahoo Finance
A Decade of Innovation: Cockroach Labs Enters Its Next Era of Growth with Strategic Leadership Expansion
Apr 15, 2025 • PR Newswire
Cockroach Labs and AWS Collaborate to Accelerate Windows-based Application and Database Modernization
Mar 4, 2025 • PR Newswire
Legal Operations Leaders Ponder Right Path for Strategic Growth
Mar 3, 2025 • bloomberglaw.com
Hundreds Of Unicorns Haven’t Raised New Funding Since 2021
Feb 13, 2025 • Crunchbase News
Cockroach Labs Sets a New Benchmark in Enterprise Resilience with Next-Generation AI Capabilities and Enhanced Cloud Tiers
Sep 26, 2024 • PRNewswire
CockroachDB scurries off to proprietary software land
Aug 23, 2024 • The Register
CockroachDB scuttles away from open source Core offering
Aug 19, 2024 • The Register
Cockroach Labs partners with PwC UK
Aug 13, 2024 • Paypers
Cockroach Labs and PwC UK Announce Strategic Collaboration, Delivering Solutions for Operational Resiliency, Data Sovereignty, and Mainframe Modernization
Aug 12, 2024 • PRNewswire
mLogica and Cockroach Labs Partner to Accelerate Mainframe and Legacy Database Modernizations
Jun 3, 2024 • PR Newswire
Netflix, Rightmove, Route, Among Headliners for Next Generation Database User Conference: RoachFest 2024
May 24, 2024 • PR Newswire
The Coolest Database System Companies Of The 2024 Big Data 100
Apr 22, 2024 • CRN
Cockroach Labs Deepens Partnership with Google Cloud, CockroachDB Selected to Join Google Distributed Cloud
Apr 17, 2024 • PR Newswire
Lessons Learned Scaling to $5B With Cockroach Labs’ CEO
Jan 1, 1970 • OpenView
CockroachDB hits Azure at last after five-year mission
Jan 1, 1970 • The Register
18 new GCCs were set up in India during H1 CY23: Nasscom-Zinnov report
Jan 1, 1970 • Business Standard
What's new in CockroachDB? | Azure, Multi-region serverless, & new migration tools
Jan 1, 1970 • Cockroach Labs
How Open Source startups can win investors with community ...
Jan 1, 1970 • Tech.eu
Santander, Booking.com, and DoorDash Join Cockroach Labs' Annual Conference: RoachFest
Jan 1, 1970 • PR Newswire
CockroachDB Expands Serverless Database Service to ...
Jan 1, 1970 • The New Stack
CockroachDB Dedicated is Now Generally Available on Azure
Jan 1, 1970 • PR Newswire
Database disaster recovery: How to save valuable time with CockroachDB
Jan 1, 1970 • Cockroach Labs
Cockroach Labs Chief Targets LLMs with Vector Encoding
Jan 1, 1970 • The New Stack

Links

www.cockroachlabs.comLinkedInX (Twitter)Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.