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Marketing jobs

9 marketing jobs

2 weeks ago

Staff Product Marketing Manager

Cockroach Labs

New York City, NY (Hybrid)Full time$158K/yr – $209K/yr

2 weeks ago

Marketing Operations Manager

Cockroach Labs

New York City, NY (Hybrid)Full time$95K/yr – $125K/yr

3 weeks ago

VP, Growth Marketing

Cockroach Labs

New York City, NY (Hybrid)Full time$230K/yr – $300K/yr

1 month ago

Field Marketing Manager

Cockroach Labs

Austin, TX (Hybrid)Full time$85K/yr – $125K/yr

2 months ago

VP, Demand Generation & Marketing Operations

Cockroach Labs

New York City, NY (Hybrid)Full time$230K/yr – $300K/yr

2 months ago

Sr. Technical Partner Marketing Manager

Cockroach Labs

New York City, NY (Hybrid)Full time$150K/yr – $200K/yr

2 months ago

SDR, Field Marketing

Cockroach Labs

Austin, TX (Hybrid)Full time$45K/yr – $53K/yr

3 months ago

Sr. Marketing Content Strategist, AI Visibility

Cockroach Labs

New York, USA (Hybrid)Full time$185K/yr – $210K/yr

4 months ago

Sr. Director, Product Marketing

Cockroach Labs

San Mateo, CA (Hybrid)Full time$300K/yr – $330K/yr

All marketing roles in the US

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9 jobs

Staff Product Marketing Manager

Cockroach Labs

New York City, NY (Hybrid)

$158K/yr - $209K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Marketing Operations Manager

Cockroach Labs

New York City, NY (Hybrid)

$95K/yr - $125K/yrIn-houseFull-timeMid level3+ years exp.

2 weeks ago

VP, Growth Marketing

Cockroach Labs

New York City, NY (Hybrid)

$230K/yr - $300K/yrIn-houseFull-timeSenior level12+ years exp.

3 weeks ago

Field Marketing Manager

Cockroach Labs

Austin, TX (Hybrid)

$85K/yr - $125K/yrIn-houseFull-timeMid level

1 month ago

VP, Demand Generation & Marketing Operations

Cockroach Labs

New York City, NY (Hybrid)

$230K/yr - $300K/yrIn-houseFull-timeSenior level

2 months ago

Sr. Technical Partner Marketing Manager

Cockroach Labs

New York City, NY (Hybrid)

$150K/yr - $200K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

SDR, Field Marketing

Cockroach Labs

Austin, TX (Hybrid)

$45K/yr - $53K/yrIn-houseFull-timeIntern/new grad

2 months ago

Sr. Marketing Content Strategist, AI Visibility

Cockroach Labs

New York, USA (Hybrid)

$185K/yr - $210K/yrIn-houseFull-timeSenior level8+ years exp.

3 months ago

Sr. Director, Product Marketing

Cockroach Labs

San Mateo, CA (Hybrid)

$300K/yr - $330K/yrIn-houseFull-timeDirector/executive

4 months ago

Cockroach Labs

Staff Product Marketing Manager

New York City, NY (Hybrid)

$158K/yr – $209K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own go-to-market positioning, messaging, and launches for multiple product areas while leading the rebrand program, creating collateral, and enabling Sales across cross-functional teams.

Define portfolio messaging for developers, platform engineers, architects, and enterprise buyers
Lead cross-functional rebrand and launch playbooks
Build enablement and sales assets aligned to personas and use cases

Job Description

Responsibilities

Positioning and messaging for your portfolio. Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas — developers, platform engineers, architects, and enterprise buyers.
Rebrand go-to-market. Lead the cross-functional go-to-market program for the company rebrand: narrative, messaging migration, launch sequencing, field and customer communications, and enablement — coordinating across Product, Marketing, Sales, and Comms to land it on time and with impact.
Product launches and releases. Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments across the roadmap. Help install and run a standardized launch playbook used for every product release.
Content and bill of materials. Create high-impact collateral — product briefs, website copy, blogs, whitepapers, case studies, and sales assets — that communicates real customer value, not feature lists.
Sales enablement. Build training and enablement that Sales actually uses: where we win by vertical, use case, and persona; how to tell the cost and resilience story against Aurora, Oracle, and Spanner; and how to sell in business language rather than database terms.
Market and competitive intelligence. Analyze industry trends, customer needs, and the competitive landscape. Feed win/loss insight, product analytics, and field feedback back into positioning, roadmap conversations, and enablement priorities.
Cross-functional GTM collaboration. Operate as a trusted partner to Product Management, Education, Demand Generation, and Sales. Influence outcomes across teams you don't own, and build joint deliverables that make the whole go-to-market stronger.
The Expectations in your first 30 days, you'll go deep on the product (create clusters, run workloads), your journeys, and our go-to-market strategy. You'll build relationships with the PMs and engineering leaders behind your areas, audit the existing positioning and content, and get hands-on with the rebrand program plan.
By 60 days, you'll have refined messaging for your portfolio, taken ownership of the rebrand go-to-market workstream, and built the launch plan for the next release cycle in your areas.
By 90 days, you'll be executing in full: launches shipping on your playbook, rebrand milestones on track, enablement delivered to Sales, and an operating rhythm established with Product, Demand Generation, Content, and AR/PR.

Requirements

8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing with a proven record of launching products to market

Preferred

Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming “good enough + already on AWS” inertia
Experience positioning observability, AIOps, or AI-assisted products
Familiarity with data integration and streaming ecosystems (change data capture, Kafka, schema registries) and how enterprises evaluate “fits my stack”
Experience building or running competitive intelligence programs (battlecards, win/loss cadences, sales feedback loops)

Benefits

Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave

Cockroach Labs

3.6 Glassdoor

Cockroach Labs is the creator of CockroachDB, the cloud native, distributed SQL database enterprises trust to run mission-critical applications that scale fast, survive disaster, and thrive everywhere.

Founded in 2015

New York, New York, USA

720 employees (52 in marketing)

www.cockroachlabs.com

57% recommend to a friend

72% CEO approval

Traffic Signals

Monthly Visitors

206.1K

Traffic Source Mix

50.3%

Direct

36.6%

Referral

8.8%

Social

3.4%

Paid

0.9%

Headcount Trend

Current headcount: ~721

Marketing Team

Marketing Team Size

36 (5% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$633.1M

Last Raise

$278M

Series F, 4 years ago

Funding History

Dec 2021
Series F • $278M
Jan 2021
Series E • $160M
May 2020
Series D • $86.6M

Recent News

IBM is working with Cockroach Labs on more modern mainframes

Oct 9, 2025 • Techzine Global

IBM and CockroachDB partner to bring PostgreSQL to mainframe

Oct 8, 2025 • theregister.com

IBM Enters OEM Partnership with Cockroach Labs to Deliver Cloud-Native Resilience for the AI Era

Oct 7, 2025 • PR Newswire

Responsibilities

Positioning and messaging for your portfolio. Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas — developers, platform engineers, architects, and enterprise buyers.
Rebrand go-to-market. Lead the cross-functional go-to-market program for the company rebrand: narrative, messaging migration, launch sequencing, field and customer communications, and enablement — coordinating across Product, Marketing, Sales, and Comms to land it on time and with impact.
Product launches and releases. Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments across the roadmap. Help install and run a standardized launch playbook used for every product release.
Content and bill of materials. Create high-impact collateral — product briefs, website copy, blogs, whitepapers, case studies, and sales assets — that communicates real customer value, not feature lists.
Sales enablement. Build training and enablement that Sales actually uses: where we win by vertical, use case, and persona; how to tell the cost and resilience story against Aurora, Oracle, and Spanner; and how to sell in business language rather than database terms.
Market and competitive intelligence. Analyze industry trends, customer needs, and the competitive landscape. Feed win/loss insight, product analytics, and field feedback back into positioning, roadmap conversations, and enablement priorities.
Cross-functional GTM collaboration. Operate as a trusted partner to Product Management, Education, Demand Generation, and Sales. Influence outcomes across teams you don't own, and build joint deliverables that make the whole go-to-market stronger.
The Expectations in your first 30 days, you'll go deep on the product (create clusters, run workloads), your journeys, and our go-to-market strategy. You'll build relationships with the PMs and engineering leaders behind your areas, audit the existing positioning and content, and get hands-on with the rebrand program plan.
By 60 days, you'll have refined messaging for your portfolio, taken ownership of the rebrand go-to-market workstream, and built the launch plan for the next release cycle in your areas.
By 90 days, you'll be executing in full: launches shipping on your playbook, rebrand milestones on track, enablement delivered to Sales, and an operating rhythm established with Product, Demand Generation, Content, and AR/PR.

Requirements

8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing with a proven record of launching products to market

Preferred

Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming “good enough + already on AWS” inertia
Experience positioning observability, AIOps, or AI-assisted products
Familiarity with data integration and streaming ecosystems (change data capture, Kafka, schema registries) and how enterprises evaluate “fits my stack”
Experience building or running competitive intelligence programs (battlecards, win/loss cadences, sales feedback loops)

Benefits

Stock Options
Medical Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Professional Development Funds
Flexible Time Off
Paid Holidays
Paid Sick Days
Paid Parental Leave