4 weeks ago
Copywriter
Trade Coffee
New York City, NY (Hybrid)Full time$80K/yr – $120K/yr
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Copywriter
New York City, NY (Hybrid)
$80K/yr – $120K/yrMid Level3+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own brand voice and copy across campaigns and product touchpoints, balancing storytelling with performance and building scalable templates that speed up delivery.
- Brand voice ownership: maintain a consistent, differentiated tone across campaigns, onboarding, and product experiences.
- Cross-functional storytelling: partner with Growth, editorial, and design to align on brand narrative and conversion goals.
- Copy systems: develop reusable templates and frameworks to accelerate creative output without sacrificing quality.
Job Description
Responsibilities
- Write compelling copy across paid media, email, direct mail, landing pages, organic social, and more.
- Develop and maintain Trade's brand voice, ensuring consistency and personality across all digital and physical touchpoints.
- Partner with Growth to concept and produce performance-driven copy that balances brand integrity with conversion goals.
- Collaborate with editorial and content teams to tell the stories of our roasters, our coffees, and our community.
- Write copy for brand campaigns, seasonal moments, product launches, and cultural initiatives.
- Write copy across the product experience—including onboarding flows, quiz touchpoints, in-app messaging, and subscription communications—to ensure every customer interaction feels distinctly Trade.
- Work closely with our Brand Designer to ensure copy and visuals work together seamlessly.
- Develop scalable copy templates and frameworks that help the team move faster without sacrificing quality.
- Present ideas and copy clearly to cross-functional stakeholders and leadership.
- Stay current on cultural trends, competitive creative, and evolving best practices to keep Trade's voice fresh and relevant.
Requirements
- 3+ years of copywriting experience, preferably at a consumer-facing or DTC brand.
- A strong portfolio showcasing range across brand, performance, and editorial copy.
- Proven experience writing for paid media, email marketing, landing pages and web.
- Deep understanding of tone, voice, and how copy shapes brand perception.
- Experience collaborating with designers to deliver cohesive creative.
- Comfort working with data and using performance insights to inform and improve copy.
- Knowledgeable about AI-search and SEO.
- Strong communication skills and the ability to give and receive creative feedback.
- Experience in startup or high-growth environments.
Preferred
- Familiarity with subscription businesses or marketplace brands is a plus.
Benefits
- The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team.
- The opportunity to deepen your skills and make a lasting impact as the organization scales.
- Ongoing mentorship and support from leadership and management.
- A competitive salary and unlimited vacation.
- $500 a year to spend on amazing coffee.
- Best-in-class health benefits and a 401(k).
- Twice-monthly catered lunches.
- A pet-friendly office.
- Two paid days of Trade-sponsored community service per year.
Trade Coffee
0.0 Glassdoor
Trade believes that every cup you drink should be the best damn coffee, period. Launched in 2018, we unite 55+ of the nation’s top roasters directly with drinkers, matching them with one of our 500+ coffees so fresh they don’t even exist yet. Not a single morsel hits heat until it’s ordered, signaling our dedicated roaster to stop and make that coffee. Extra effort? Yes. Worth it? 100 percent. We’re here to wake America up to everything coffee can be — all in the name of turning coffee drinkers into coffee lovers. Fellow coffee lovers welcome! Please visit our careers page to view all open roles at Trade: https://www.drinktrade.com/a/careers
Traffic Signals
Monthly Visitors
419.2K
Monthly Google Ads Budget
$37.8K
Traffic Source Mix
Search
20.8%
Direct
36.4%
Referral
3%
Social
2.3%
Paid
0.5%
Headcount Trend
Current headcount: ~66
Marketing Team
Median Career Experience
10 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Lauren O.
Chief Marketing Officer
At the company for 1 year 1 month
Jennifer Castellanos
Head of Influencer Marketing
At the company for 2 years 3 months
Jessica Crystal
Director of Growth Marketing
At the company for 1 year 9 months
Kismet Seekond
Lifecycle Marketing Manager
At the company for 1 year 6 months
Funding
Total Funding
$9M
Last Raise
$9M
Series Unknown, 6 years ago
Funding History
- Sep 2020Series Unknown • $9M