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Marketing jobs

5 marketing jobs

5 hrs ago

Director of Brand Marketing

Trade Coffee

New York City, NY (Hybrid)Full time$140K/yr – $180K/yr

6 hrs ago

Content Creator

Trade Coffee

New York City, NY (On-site)Full time$65K/yr – $95K/yr

2 months ago

Copywriter

Trade Coffee

New York City, NY (Hybrid)Full time$80K/yr – $120K/yr

3 months ago

Brand Designer

Trade Coffee

New York City, NY (Hybrid)Full time$95K/yr – $135K/yr

5 months ago

Growth Marketing Manager

Trade Coffee

New York, USA (Hybrid)Full time$100K/yr – $135K/yr

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Trade Coffee

Director of Brand Marketing

New York City, NY (Hybrid)

$140K/yr – $180K/yrDirector/Executive6+ years expFull time

Posted 5 hrs ago

Job Summary

Own and articulate Trade's brand narrative across video, social, community, and campaigns, and lead a small team to execute integrated, channel-aware initiatives.

Lead owned video strategy and social growth
Manage content calendar and 360 campaigns
Collaborate with Growth, Creative, and Paid to optimize reach

Job Description

Responsibilities

Own Trade's brand story and message hierarchy, making sure roaster stories, coffee expertise, and personalization come through consistently across every channel and touchpoint
Build and lead Trade's owned video strategy across YouTube, YouTube Shorts, and TikTok, from series concepts and formats to production cadence and performance
Set organic social strategy for Instagram and TikTok, growing an engaged audience and turning social into a real driver of discovery and traffic
Build Trade's presence in the communities where coffee people already gather, including Reddit and Substack, with authenticity and a long-term view
Lead PR strategy and execution, from launches and seasonal stories to roaster spotlights, founder visibility, and reactive moments
Plan and run 360 campaigns for key brand moments, product launches, and seasonal stories, partnering with Growth, Lifecycle, Creative, and Paid to bring each campaign to life across channels
Own the content calendar and strategy, lining up launches, seasonal moments, promotions, and editorial storytelling in one plan
Lead GEO and SEO content strategy so Trade shows up when people search for coffee, whether that's on Google, in AI answers, or on social
Keep Trade's voice consistent across agencies, freelancers, and partners through clear briefs, brand guidelines, and hands-on creative feedback
Partner closely with the paid team so organic, influencer, and paid work together, and top-performing content earns more reach

Requirements

6+ years of years of brand, content, or integrated marketing experience, including at least 3 years leading brand or social strategy, ideally at a DTC, subscription, or food and beverage brand
A track record of growing owned video and organic social channels, especially YouTube, Instagram, and TikTok
Experience leading PR, whether in-house or through agency partners
Experience planning and executing 360 campaigns across owned, earned, and paid channels
Working knowledge of SEO and content optimization, and a point of view on GEO and how AI search is changing discovery
Experience building authentic community programs on platforms like Reddit, Substack, or Discord
Experience managing agencies, freelancers, and creative partners
Experience managing and developing a team

Preferred

A natural storyteller with sharp editorial instincts and a strong point of view on what makes content worth watching
Fluent in how platforms, search, and culture are changing, and excited to test what comes next
Equally comfortable setting a brand strategy and rolling up your sleeves to execute it
Measurement-minded—you connect brand work to reach, engagement, traffic, and demand, not just impressions
Confident holding a point of view, and equally comfortable changing it when someone brings a better one
Flexible about scope—on a small team, the most useful leader is the one who picks up what needs doing
Plugged into culture: you know what's trending, why it matters, and when Trade should (and shouldn't) join the conversation
Curious about coffee (expertise not required—we'll get you there)

Benefits

The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
The opportunity to deepen your skills and make a lasting impact as the organization scales
Ongoing mentorship and support from leadership and management
Best-in-class health benefits and a 401(k)
Twice-monthly catered lunches
A pet-friendly office
Two paid days of Trade-sponsored community service each year

Trade Coffee

0.0 Glassdoor

Trade believes that every cup you drink should be the best damn coffee, period. Launched in 2018, we unite 55+ of the nation’s top roasters directly with drinkers, matching them with one of our 500+ coffees so fresh they don’t even exist yet. Not a single morsel hits heat until it’s ordered, signaling our dedicated roaster to stop and make that coffee. Extra effort? Yes. Worth it? 100 percent. We’re here to wake America up to everything coffee can be — all in the name of turning coffee drinkers into coffee lovers. Fellow coffee lovers welcome! Please visit our careers page to view all open roles at Trade: https://www.drinktrade.com/a/careers

Founded in 2017

New York, New York, USA

65 employees

www.drinktrade.com

0% recommend to a friend

Salaries

Posted range

$140K/yr – $180K/yr

Taken straight from the job posting.

See all Trade Coffee salaries

Marketing Team

Median Career Experience

10 years

Median Tenure

2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Lauren O.

Chief Marketing Officer

At the company for 1 year 4 months

Jennifer Castellanos

Head of Influencer Marketing

At the company for 2 years 6 months

Jessica Crystal

Director of Growth Marketing

At the company for 2 years

Kismet Seekond

Lifecycle Marketing Manager

At the company for 1 year 9 months

Funding

Total Funding

$9M

Last Raise

$9M

Series Unknown, 6 years ago

Funding History

Sep 2020
Series Unknown • $9M

Traffic Signals

Monthly Visitors

419.2K

Monthly Google Ads Budget

$37.8K

Traffic Source Mix

20.8%

Direct

36.4%

Referral

Social

2.3%

Paid

0.5%

Headcount Trend

Current headcount: ~66

Recent News

Trade Coffee Review: This Subscription Is the Little Treat I Look Forward to Every Morning

Oct 22, 2025 • Taste of Home

The 10 Best Deals of the Week (Including 50% off Trade’s Cold Brew Coffee)

Jul 31, 2025 • Eater

The best last-minute Mother's Day gifts: Gadgets and subscriptions mom will love

May 9, 2025 • Engadget

Links

www.drinktrade.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Responsibilities

Own Trade's brand story and message hierarchy, making sure roaster stories, coffee expertise, and personalization come through consistently across every channel and touchpoint
Build and lead Trade's owned video strategy across YouTube, YouTube Shorts, and TikTok, from series concepts and formats to production cadence and performance
Set organic social strategy for Instagram and TikTok, growing an engaged audience and turning social into a real driver of discovery and traffic
Build Trade's presence in the communities where coffee people already gather, including Reddit and Substack, with authenticity and a long-term view
Lead PR strategy and execution, from launches and seasonal stories to roaster spotlights, founder visibility, and reactive moments
Plan and run 360 campaigns for key brand moments, product launches, and seasonal stories, partnering with Growth, Lifecycle, Creative, and Paid to bring each campaign to life across channels
Own the content calendar and strategy, lining up launches, seasonal moments, promotions, and editorial storytelling in one plan
Lead GEO and SEO content strategy so Trade shows up when people search for coffee, whether that's on Google, in AI answers, or on social
Keep Trade's voice consistent across agencies, freelancers, and partners through clear briefs, brand guidelines, and hands-on creative feedback
Partner closely with the paid team so organic, influencer, and paid work together, and top-performing content earns more reach

Requirements

6+ years of years of brand, content, or integrated marketing experience, including at least 3 years leading brand or social strategy, ideally at a DTC, subscription, or food and beverage brand
A track record of growing owned video and organic social channels, especially YouTube, Instagram, and TikTok
Experience leading PR, whether in-house or through agency partners
Experience planning and executing 360 campaigns across owned, earned, and paid channels
Working knowledge of SEO and content optimization, and a point of view on GEO and how AI search is changing discovery
Experience building authentic community programs on platforms like Reddit, Substack, or Discord
Experience managing agencies, freelancers, and creative partners
Experience managing and developing a team

Preferred

A natural storyteller with sharp editorial instincts and a strong point of view on what makes content worth watching
Fluent in how platforms, search, and culture are changing, and excited to test what comes next
Equally comfortable setting a brand strategy and rolling up your sleeves to execute it
Measurement-minded—you connect brand work to reach, engagement, traffic, and demand, not just impressions
Confident holding a point of view, and equally comfortable changing it when someone brings a better one
Flexible about scope—on a small team, the most useful leader is the one who picks up what needs doing
Plugged into culture: you know what's trending, why it matters, and when Trade should (and shouldn't) join the conversation
Curious about coffee (expertise not required—we'll get you there)

Benefits

The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
The opportunity to deepen your skills and make a lasting impact as the organization scales
Ongoing mentorship and support from leadership and management
Best-in-class health benefits and a 401(k)
Twice-monthly catered lunches
A pet-friendly office
Two paid days of Trade-sponsored community service each year