7 days ago
Retention Marketing Manager
BRUNT Workwear
Boston, MA (Hybrid)Full time$80K/yr – $100K/yr
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Retention Marketing Manager
Boston, MA (Hybrid)
$80K/yr – $100K/yrSenior Level2+ years expFull time
Posted 7 days ago
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Job Summary
Own BRUNT's retention lifecycle program across SMS and Email, shaping multi-step flows from acquisition to loyalty with data-driven testing and a strong emphasis on deliverability, segmentation, and revenue impact; partners across Acquisition, Operations, Product, Creative, Analytics, and Loyalty to drive growth.
- Owns end-to-end flow architecture and testing program
- Collaborates with cross-functional teams on campaigns and product features
Job Description
Responsibilities
- The Retention Marketing Manager owns BRUNT’s lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full lifecycle: from list growth (including on-site acquisition) through first purchase, repeat purchase, and long-term loyalty.
- You architect multi-step, conditional customer journeys with D2C revenue, repeat behavior, and customer lifetime value (LTV) as your north star metrics.
- You’re also responsible for the broader health of these channels: deliverability, audience growth, engagement, and conversion.
- You work on day to day production and also ideate on new flows touchpoints, driving the process from concept to execution to reporting and optimization.
- Channel Management
- - Lead the hands-on build of SMS and Email flows directly in Klaviyo & Postscript, partnering with the Email Marketing Associate and creative team on execution and QA.
- - Act as BRUNT’s subject matter expert in SMS and Email, tuning our campaign calendar to prioritize the campaign types that consistently drive revenue and brand engagement.
- - Be an authority on copy and design, leveraging past performance data to back decisions, and running a thoughtful A|B testing program across campaigns to continuously optimize on a monthly basis.
- - Run thoughtful A/B tests in Email/SMS flows (welcome, post purchase) that impact BRUNT’s key objectives. Regularly track and maintain A/B test results and report out on performance internally.
- - Build and maintain advanced customer segments from behavioral, transactional, and lifecycle data (RFM, purchase history, engagement, product/category affinity) to power segment-specific messaging.
Requirements
- 2-3+ years of hands-on retention/lifecycle marketing experience, with demonstrated ownership of building (not just briefing) Email and SMS programs
- Deep, hands-on expertise in Klaviyo & Postscript (or a comparable ESP/SMS provider such as Attentive, Iterable, or Braze) - you can independently build and debug complex, multi-step flows, including conditional splits/if-then branching logic, dynamic content, and API-based triggers, without relying on a developer
- Comfortable writing basic HTML/CSS and Liquid templating logic (if/else conditional blocks) to personalize content within a single template
- Strong Excel skills - comfortable building pivot tables, blending data from multiple exports, and turning raw performance data into clean reports and dashboards for leadership
- Strong command of customer segmentation and data: comfortable building dynamic segments from behavioral and transactional data (RFM, LTV, purchase/engagement history) and mapping them to differentiated content paths
- Familiarity with data integrations between an ESP/CDP and ecommerce platforms (Shopify) - custom properties, event tracking, and basic troubleshooting when syncs or triggers break; SQL or other data-querying skills a plus
- Experience with A|B testing
- Adept in strategic thinking & analytics with a passion for innovation and creative problem solving (familiarity using tools such as Google Analytics, Looker a plus)
- Demonstrated ability to excel in a demanding and ambiguous environment with competing priorities
- Ability to commute to the office in North Reading, MA 4X per week
Benefits
- Healthcare: Comprehensive medical, dental, and vision insurance options.
- Retirement: 401(k) plan with Company Match.
- Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
- Incentives: Performance-based bonus eligibility and Equity if applicable.
BRUNT Workwear
0.0 Glassdoor
BRUNT partners with trade workers to build boots and apparel that provide the best performance, durability, and comfort hard-earned money can buy.
Founded in 2020
North Reading, Massachusetts, USA
110 employees (28 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$50.7K
Traffic Source Mix
Search
26.5%
Direct
53.1%
Referral
5%
Social
11.2%
Paid
3.9%
Headcount Trend
Current headcount: ~110
Marketing Team
Marketing Team Size
23 (21% of company)
Median Career Experience
8 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Jeff Newman
Director of Brand Partnerships
At the company for 1 year 3 months
Justine Benson
Associate Director, Marketing Operations
At the company for 3 years 3 months
Ryan Shingledecker
Senior Director, Growth Marketing
At the company for 4 years
Emma Doherty
Marketing Project Manager
At the company for 2 years 4 months
Funding
Total Funding
$43.9M
Last Raise
$15.5M
Series Unknown, 3 years ago
Funding History
- May 2023Series Unknown • $15.5M
- Feb 2022Series B • $20M
- Sep 2021Series A • $8.4M