SalaryGuide
AboutPricingFor Employers

Marketing jobs

7 marketing jobs

REP Fitness logo
10 days ago

Senior Director, Creative

REP Fitness

Westminster, CO (Hybrid)Full time$170K/yr – $200K/yr
REP Fitness logo
4 weeks ago

B2B Marketing Manager

REP Fitness

Westminster, CO (Hybrid)Full time$90K/yr – $105K/yr
REP Fitness logo
4 weeks ago

Integrated Marketing Director

REP Fitness

Westminster, CO (Hybrid)Full time$160K/yr – $175K/yr
REP Fitness logo
5 weeks ago

Sr. Social Media Manager

REP Fitness

Westminster, CO (Hybrid)Full time$115K/yr – $125K/yr
REP Fitness logo
2 months ago

Senior Social Media Content Creator

REP Fitness

Westminster, CO (Hybrid)Full time$85K/yr – $105K/yr
REP Fitness logo
3 months ago

Associate Copywriter

REP Fitness

Westminster, CO (Hybrid)Part time$21/hr – $36/hr
REP Fitness logo
3 months ago

Sr. Social Media Content Creator

REP Fitness

Westminster, MD (Hybrid)Full time$85K/yr – $105K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

7 jobs
REP Fitness logo

Senior Director, Creative

REP Fitness

Westminster, CO (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeSenior level
10 days ago
REP Fitness logo

B2B Marketing Manager

REP Fitness

Westminster, CO (Hybrid)

$90K/yr - $105K/yrIn-houseFull-timeMid level5+ years exp.
4 weeks ago
REP Fitness logo

Integrated Marketing Director

REP Fitness

Westminster, CO (Hybrid)

$160K/yr - $175K/yrIn-houseFull-timeDirector/executive12+ years exp.
4 weeks ago
REP Fitness logo

Sr. Social Media Manager

REP Fitness

Westminster, CO (Hybrid)

$115K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.
5 weeks ago
REP Fitness logo

Senior Social Media Content Creator

REP Fitness

Westminster, CO (Hybrid)

$85K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
REP Fitness logo

Associate Copywriter

REP Fitness

Westminster, CO (Hybrid)

$21/hr - $36/hrIn-housePart-timeIntern/new grad7+ years exp.
3 months ago
REP Fitness logo

Sr. Social Media Content Creator

REP Fitness

Westminster, MD (Hybrid)

$85K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.
3 months ago
REP Fitness logo
REP Fitness

Senior Director, Creative

Westminster, CO (Hybrid)

$170K/yr – $200K/yrSenior LevelFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the REP global creative strategy and lead the in-house team to craft a coherent brand narrative across launches, channels, and markets.

  • Define and steward brand identity across all channels
  • Lead end-to-end creative for launches and always-on content

Job Description

Responsibilities

  • Drive holistic creative & narrative development for REP — the throughline that connects all brand & product stories to all functions, business channels and geographies into one coherent brand story.
  • Define, evolve, and steward REP's global brand identity system — logo, typography, color, photography direction, and design language — across all channels and markets.
  • Serve as the final creative authority on all brand-facing output; maintain a comprehensive style guide and asset library used across departments and external partners.
  • Ensure visual and verbal consistency across product launches, business units (equipment, apparel, supplements), and international markets.
  • Own REP's narrative throughline — connecting brand campaigns, product launches, seasonal moments, social and content, athlete and community stories, and performance marketing into one coherent brand story.
  • Lead end-to-end creative for launches, campaigns, and always-on content across digital, social, video, email, paid media, and retail — balancing emotional resonance with conversion.
  • Partner with Marketing to align creative with go-to-market plans and timing, channel priorities, and business objectives.
  • Champion a community-first approach — REP's creative reflects real athletes, real goals, and authentic training.
  • Lead, hire, and develop an in-house team of designers, art directors, copywriters, photographers, and video producers.
  • Partnering with Operations & Productions teams to establish creative processes, briefing standards, and production workflows that allow the team to scale efficiently.

Requirements

  • Bachelor's degree (B. A.) from four-year college or university preferred
  • 12+ years of progressive creative leadership experience, with meaningful time at a fitness, sporting goods, or lifestyle consumer brand, and in a digital-first creative capacity.
  • Proven track record of building or transforming a brand's creative identity and output — ideally across both growth-stage and more established organizations.
  • Experience leading and developing in-house creative teams of 5+ people with a strong point of view on team structure, creative process, and culture.
  • A portfolio demonstrating range across brand identity, campaign work, digital content, and performance creative.
  • Deep craft in visual design and art direction; strong copywriting instincts and an understanding of the relationship between words and images.
  • Experience with performance marketing creative; understanding that brand and conversion are complementary, not competing.
  • Familiarity with the tools and platforms of modern creative production (Adobe Creative Suite, Figma, project management tools, DAM systems, etc.).

Preferred

  • Digitally Native - Deeply knowledge in how to win in the modern digital ecosystem and comes demonstrable experience with global consumer brands.
  • Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Resourcefulness - Securing and deploying resources effectively and efficiently.
  • Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
  • Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
  • Decisive creative leader with strong aesthetic POV - Makes confident, well-reasoned creative calls and can clearly articulate and defend them to senior stakeholders.
  • Brand guardian and builder - Thinks long-term about brand equity while delivering high-quality creative in the short term; protects consistency without sacrificing freshness.
  • Exceptional communicator and cross-functional partner - Can sell a creative vision to a skeptical executive and inspire a junior designer in the same conversation; bridges creative and business language fluently.
  • Operates with accountability, clarity, and urgency - Owns outcomes decisively and drives teams forward with focus and speed.
  • Passion for strength culture and the REP brand is a plus

Benefits

  • Medical, Dental, Vision (Competitive Benefits Packages Available)
  • Health Savings Account (HSA) with employer contributions
  • Flexible Spending Account (FSA) options
  • LTD/STD, Life and AD&D (100% premiums covered by REP)
  • 401k and Roth options with employer match up to 4%
  • Employee Assistance Program (EAP)
  • 5 weeks of PTO accrued during your first year
  • 48 hours of sick leave annually
  • 7 paid company holidays with an additional floating holiday
  • Paid Parental leave after 6 months of employment
REP Fitness logo

REP Fitness

3.5 Glassdoor

See Job Openings: https://www.indeed.com/cmp/Rep-Fitness/jobsREP's mission is to enrich lives through sharing our passion for fitness. We do that by leading the way in innovation, customer service, and value.REP is a family-owned business, started in 2012 by two brothers with a love for fitness. The team has since grown, but the core values remain the same. As an INC 500 growth company, our triple-digit year over year growth has only been achieved through true start-up mentality and a passion for what we do.

Founded in 2012
Broomfield, Colorado, USA
158 employees (21 in marketing)
www.repfitness.com
59% recommend to a friend

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$84K
Traffic Source Mix
Search
41.7%
Direct
46.7%
Referral
6.5%
Social
4.1%
Paid
0.9%

Headcount Trend

Current headcount: ~158

Marketing Team

Marketing Team Size
14 (9% of company)
Median Career Experience
11 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
4

People

Founders / CEO

Andres Asturias
Andres Asturias
Founder
At the company for 5 years 1 month
Ryan McGrotty
Ryan McGrotty
Co-Founder and Co-CEO
At the company for 14 years 4 months

HR / Recruitment

Maggie Dunstan
Maggie Dunstan
VP, Global Head of People Operations
At the company for 1 year
Bailey McPhee
Bailey McPhee
People Operations Manager
At the company for 5 months

Marketing Leadership

Tim Malone
Tim Malone
Chief Marketing Officer
At the company for 6 months
Kirsten Karlsson
Kirsten Karlsson
Vice President of Marketing
At the company for 1 year 5 months
Sydney Hosford, MBA
Sydney Hosford, MBA
Brand Manager
At the company for 6 months
Erin K.
Brand Manager
At the company for 11 months

Recent News

The Best Squat Racks of 2025 Tested by Experts
Nov 11, 2025 • BarBend
REP Fitness Discount Codes (2025): Best Ways to Save Even More Money
Nov 4, 2025 • Garage Gym Reviews
Strength for Life: How REP Fitness Is Powering the Longevity Movement in Gyms
Oct 17, 2025 • Athletech News
Is the REP Fitness AB-3000 the Best Value Adjustable Weight Bench? We Put It to the Test.
Jul 22, 2025 • Men's Health
Expert-Tested: REP Nighthawk Bench Review (2025)
May 5, 2025 • Garage Gym Reviews
Adjustable fitness dumbbells set sale
Apr 16, 2025 • Borneo Bulletin
Rep Fitness Launches Direct-to-Consumer Business in the UK
Apr 10, 2025 • Athletech News
REP Fitness Moves to DTC Model in the UK
Apr 10, 2025 • SGB Media
REP Fitness Flexes in Europe's Top Market: Plans Direct-to-Consumer Launch in the UK
Apr 9, 2025 • PR Newswire
REP Fitness Flexes in Europe's Top Market: Plans Direct-to-Consumer Launch in the UK
Apr 9, 2025 • Yahoo Finance
REP Fitness Teams With PÉPIN to Release "FAST Series Adjustable Dumbbell" That Ranges From 10 to 125 Pounds
Apr 3, 2025 • BarBend
Review: With the REP x Pepin Adjustable Dumbbells, Less Is Less
Apr 1, 2025 • Lifehacker
The REP Fitness QuickDraw Adjustable Dumbbells Are Perfect for Any Small Home
Mar 31, 2025 • Lifehacker
REP Fitness PR-4000 Power Rack Review (2025 Update)
Mar 18, 2025 • BarBend
The Best Power Rack of 2025, According to a Personal Trainer
Mar 4, 2025 • Breaking Muscle
Maximizing Strength Training Without Maxing Out Space: How REP Fitness Redefines Gym Design
Feb 28, 2025 • Athletech News
Rogue Adjustable Bench vs. REP Adjustable Bench (2025 Update)
Feb 24, 2025 • BarBend
REP Fitness Hades Deadlift Bar Review (2025)
Feb 11, 2025 • BarBend
Expert-Tested: REP Arcadia Max Review (2025)
Jan 21, 2025 • Garage Gym Reviews
New Year, New Spaces: Maximizing Gym Efficiency with REP Fitness
Dec 16, 2024 • Athletech News
Cyber Monday Weight Bench Deals (2025)
Dec 2, 2024 • BarBend
REP Sabre Barbell Review (2025 Update)
Nov 27, 2024 • BarBend
REP Fitness Colorado Bar Review (2025 Update)
Nov 22, 2024 • BarBend
F45 Training Partners With REP Fitness to Enhance Strength Training Through New Functional Racks In-Studio
Nov 19, 2024 • Business Wire
F45 Teams Up With Rep Fitness to Add Functional Racks
Nov 19, 2024 • Athletech News
REP Fitness Launches Exclusive Pre-Sale for European Market
Jul 15, 2024 • PRNewswire
The 11 best weight benches for home of 2024—from foldable to flat and everything in between
May 26, 2024 • Fortune
The 6 best squat racks of 2024, according to a certified personal trainer
May 26, 2024 • Fortune
Best Functional Trainers 2024
May 26, 2024 • Fortune
The 7 best adjustable kettlebells of 2024, according to a certified personal trainer
May 26, 2024 • Fortune
9 Best Kettlebells of 2024
Apr 29, 2024 • Fortune
REP Fitness Announces Expansion into the European Market with a Direct-to-Consumer Approach
Apr 11, 2024 • PR Newswire UK
Weightlifting system
Apr 1, 2024 • Google Patent
Weightlifting system
Apr 1, 2024 • Google Patent
REP Fitness Expands Global Presence with TheRack.Co in the Philippines
Feb 23, 2024 • PRNewswire
The 2 Best Kettlebells of 2024 | Reviews by Wirecutter
Jan 31, 2024 • The New York Times
REP Fitness Expands Global Presence with TheRack.Co in the Philippines
Jan 9, 2024 • Newswire.ca
The 8 Best Full Body Workout Machines for 2023
Jan 1, 1970 • BarBend
REP Fitness Expands Global Presence with TheRack.Co in the Philippines
Jan 1, 1970 • PR Newswire
Madison Copeland of Rep Fitness
Jan 1, 1970 • The Kilroy Report