SalaryGuide
SalariesCompaniesJobs
AboutPricingBlogFor Employers

Marketing jobs

7 marketing jobs

Crocs logo
1 day ago

Manager, Global Organic & AI Discovery

Crocs

Westwood, MA (Hybrid)$117K/yr – $127K/yr
Crocs logo
2 weeks ago

Director, Digital Marketing

Crocs

Westwood, MA (Hybrid)$176K/yr – $186K/yr
Crocs logo
4 weeks ago

Sr. Manager, Global Brand Out of Home (OOH)

Crocs

Broomfield, CO (Hybrid)$125K/yr – $135K/yr
Crocs logo
5 weeks ago

Coordinator, Brand Media

Crocs

Broomfield, CO (Hybrid)$55K/yr – $65K/yr
Crocs logo
5 weeks ago

Sr. Manager, Global Brand Digital

Crocs

Broomfield, CO (Hybrid)$125K/yr – $135K/yr
Crocs logo
5 weeks ago

Manager, Global Brand Marketing Analytics

Crocs

Broomfield, CO (Hybrid)$115K/yr – $125K/yr
Crocs logo
7 weeks ago

Sr. Specialist, Integrated Marketing

Crocs

Broomfield, CO (Hybrid)$85K/yr – $95K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

7 jobs
Crocs logo

Manager, Global Organic & AI Discovery

Crocs

Westwood, MA (Hybrid)

$117K/yr - $127K/yrIn-houseManager6+ years exp.
1 day ago
Crocs logo

Director, Digital Marketing

Crocs

Westwood, MA (Hybrid)

$176K/yr - $186K/yrIn-houseDirector/executive7+ years exp.
2 weeks ago
Crocs logo

Sr. Manager, Global Brand Out of Home (OOH)

Crocs

Broomfield, CO (Hybrid)

$125K/yr - $135K/yrIn-houseSenior level8+ years exp.
4 weeks ago
Crocs logo

Coordinator, Brand Media

Crocs

Broomfield, CO (Hybrid)

$55K/yr - $65K/yrIn-houseMid level2+ years exp.
5 weeks ago
Crocs logo

Sr. Manager, Global Brand Digital

Crocs

Broomfield, CO (Hybrid)

$125K/yr - $135K/yrIn-houseSenior level8+ years exp.
5 weeks ago
Crocs logo

Manager, Global Brand Marketing Analytics

Crocs

Broomfield, CO (Hybrid)

$115K/yr - $125K/yrIn-houseSenior level5+ years exp.
5 weeks ago
Crocs logo

Sr. Specialist, Integrated Marketing

Crocs

Broomfield, CO (Hybrid)

$85K/yr - $95K/yrIn-houseSenior level5+ years exp.
7 weeks ago
Crocs logo
Crocs

Manager, Global Organic & AI Discovery

Westwood, MA (Hybrid)

$117K/yr – $127K/yrManager6+ years exp

Posted 1 day ago

  • Job
  • Company
  • Salaries
  • People
  • Audience
  • News
  • Links

Job Summary

Own and drive a global organic search and AI discovery program across dotcom and marketplaces, aligning technical SEO, international targeting, and marketplace intelligence with product launches and content strategy to scale revenue and traffic.

  • Own surface strategies for AI agents and on-platform assistants
  • Lead technical and international SEO across regions
  • Coordinate with content, merchandising, and tooling partners to ship machine-readable, scalable storytelling

Job Description

Responsibilities

  • Define and execute a global organic search and AI/LLM optimization strategy across dotcom and marketplaces to meet revenue and traffic goals.
  • Own how HEYDUDE surfaces inside ChatGPT, Perplexity, Gemini, Google AI Overviews, and on-platform marketplace assistants, and how the brand gets selected when an agent shops on a customer’s behalf. Build the entity, content, and structured data strategy that makes the brand machine-parseable and machine-preferred.
  • Own the technical SEO foundation across regions and domains: conduct keyword research, competitive analysis, and technical audits, optimize on-page elements (meta tags, headings, schema markup), and maintain best practices for site architecture, internal linking, indexation, and crawl health.
  • Manage the international SEO layer as EMEA scales: hreflang, geo and language targeting, and market-specific technical setup, ensuring organic stays healthy across every market and domain.
  • Extend SEO and AI discovery discipline into the marketplaces. Keep product feed and metadata hygiene clean so listings, attributes, and feeds on Amazon, Walmart, and Target render correctly across surfaces and read clearly to both the platform’s own AI and the external agents pulling from them.
  • Develop deep understanding of regional go-to-market calendars and initiatives, ensuring structured data, feeds, and content are ready on day one so agents and search can surface new and important product launches the moment they go live. Localize global strategy for cultural and market nuances.
  • Partner with content, merch, and other channel owners to ensure content is both SEO-friendly and machine-readable. Develop deep understanding of organic and AI discovery’s role in the total marketing mix.
  • Serve as the execution layer between tooling, dev, content, and merch. Translate Botify findings into dev-ready specs in SFCC and ship them through Jira. Coordinate with the marketplace and regional teams so dotcom and 3P tell one consistent, machine-readable story across every market.
  • Track organic and AI-driven discovery performance globally, monitor against forecast, and flag risk. Identify emerging trends in organic search and agentic commerce, aiming to be an early tester of new opportunities while keeping signal separate from hype.
  • Own execution and shipping, with strategy, prioritization, and stakeholder comms set in partnership with the Sr. Director. Leverage agency and tooling partners (e.g. Botify) for audits and recommendations while owning the work that ships.

Requirements

  • BS or BA in business, merchandising, marketing or related field – or equivalent years of relevant and related experience
  • Minimum 6+ years of digital marketing experience with hands-on, shipped technical SEO, ideally in Salesforce Commerce Cloud (SFCC), and a strong working understanding of emerging AI technologies and LLMs.
  • Demonstrable AI/LLM search work and a point of view on where agentic commerce is heading, with the judgment to tell signal from hype.
  • Core business hours are 9am – 5pm MT, but preference will be given to candidates who are open to occasional early morning & evening calls to support our employees located in other parts of the globe.
  • International SEO experience (hreflang, multi-market, multi-language) strongly preferred.
  • Fluency in how marketplace listings and product feeds feed both platform and external AI.
  • Proficiency with SEO tooling (Botify, Screaming Frog, SEMrush or similar) and at least one web analytics platform (GA4 or equivalent).
  • Comfortable writing dev tickets and working in Jira, and able to manage the business by the numbers.
  • Demonstrated ability to lead agency and tooling partners and leverage their input to improve performance, with the instinct to build for what is coming while keeping today’s foundation solid across a growing global footprint.

Preferred

  • International SEO experience (hreflang, multi-market, multi-language) strongly preferred.
  • Footwear, apparel, or DTC retail background preferred.

Benefits

  • This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Crocs logo

Crocs

At Crocs, we’re not just in the business of shoes — we’re in the business of self-expression, comfort, and making bold moves in colorful ways. From the iconic Classic Clog to Jibbitz and collab’s that makes you look twice, we’re here to help the world step into something a little more them.We believe comfort is key — not just in what you wear, but in who you are. Our motto Come As You AreTM isn’t just a catchy line; it’s a way of life. Whether you're a trendsetter, a trailblazer, or just unapologetically yourself, there’s room for you here.We’re proud to be a global leader in innovative, casual footwear, and even prouder of the team that makes it happen. We’re looking for yay-sayers, idea-chasers, and out-of-the-box thinkers who are ready to put comfort and authenticity at the center of everything they do.

969 employees (53 in marketing)
careers.crocs.com

Salaries

Posted range

$117K/yr – $127K/yr

Taken straight from the job posting.

See all Crocs salaries

Marketing Team

Marketing Team Size
53 (5% of company)
Median Career Experience
10.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3

People

Founders / CEO

Andrew Rees
Andrew Rees
Chief Executive Officer
At the company for 12 years 5 months

HR / Recruitment

Rob Zedeker
Rob Zedeker
Senior Talent Acquisition Manager, Executive Search
At the company for 3 months
Christy (Engelmann) Kruse
Christy (Engelmann) Kruse
Head of Global Corporate and Retail Talent Acquisition
At the company for 2 years 3 months

Marketing Leadership

Carly Gomez
Carly Gomez
Chief Marketing Officer
At the company for 1 year 2 months
Matias Infante
Matias Infante
Group Vice President & Head of Marketing - Hey Dude
At the company for 4 years 2 months
Cory Silveira
Cory Silveira
HeyDude Brand VP Finance
At the company for 2 years 7 months
Beth Cooperstein
Beth Cooperstein
Vice President, Global Intellectual Property and Brand Protection
At the company for 2 years 9 months

Traffic Signals

Monthly Visitors
12M
Monthly Google Ads Budget
$87.3K
Traffic Source Mix
Search
42.2%
Direct
22.3%
Referral
2.1%
Social
5.2%
Paid
17%

Headcount Trend

Current headcount: ~969

Recent News

Fully Loaded: The Brand Strategy Behind Crocs' Cultural Takeover
Jul 14, 2026 • ADWEEK
The Tim Hortons Crocs collaboration is weird, wonderful and basically guaranteed to sell out
Jul 13, 2026 • Yahoo Lifestyle Canada
You Can Now Run Trails in Crocs
Jul 11, 2026 • Highsnobiety
Crocs gains as investors respond to stronger outlook and improving brand trends
Jul 10, 2026 • Quiver Quantitative
Crocs stock hits 52-week high at 129.99 USD
Jul 10, 2026 • Investing.com
Can Strategic Partnerships Strengthen Crocs' Market Position?
Jul 10, 2026 • Yahoo Finance
Odessa A’zion Styles Herself for Campaign With Crocs Spotlighting Crafted Clog
Jul 9, 2026 • WWD
Odessa A'zion On Her “Wonderfully Unordinary” Crocs Collab & Which Character Would Wear Them
Jul 9, 2026 • Refinery29
Crocs to walk investors through Q2 2026 results on July 30
Jul 9, 2026 • Stock Titan
Cherry Hill Mall adds Aritzia, Crocs and more new retailers
Jul 9, 2026 • NJBIZ
Tim Hortons and Crocs pair up for limited-edition Tims-inspired collection - exclusive early access for Tims RewardsTM members starts July 12
Jul 8, 2026 • Comunicaffe International
Crocs (CROX) Stock Trades At A Discount On Cash Flow But A Premium On Sales
Jul 8, 2026 • Yahoo Finance
Crocs (CROX) Stock Gets Fair Value Boost As Analysts Back North America And HeyDude Recovery
Jul 8, 2026 • Yahoo Finance
Tim Hortons and Crocs are dropping a collaboration: Here's how Canadians can get it
Jul 7, 2026 • canoe.com
Wall’s and Crocs announce partnership with campaign ‘Mad For Summer’, launching limited edition ice-cream Jibbitz™ charms.
Jul 7, 2026 • Marketing Communication News
Tim Hortons® and Crocs pair up for limited-edition Tims®-inspired collection - exclusive early access for Tims RewardsTM members starts July 12
Jul 7, 2026 • Newswire Canada
Tim Hortons® and Crocs pair up for limited-edition Tims®-inspired collection
Jul 6, 2026 • Tim Hortons Newsroom
Feature Celebrates 15 Years with a Las Vegas Desert Colorway of Crocs’ New Echo II
Jun 30, 2026 • Sole Retriever
Crocs (CROX) Stock Dips While Market Gains: Key Facts
Jun 29, 2026 • Yahoo Finance Singapore
POP MARTY MOLLY collabs with Crocs to release three of the cutest clogs on the market - Sizes selling fast
Jun 29, 2026 • Syracuse.com
Wait, Crocs Are Cute? These Adorable Cork Sandals Might Be the Comfy Shoe of the Summer—and They're on Sale
Jun 27, 2026 • Real Simple
Crocs’ Platform Sandals With 'Squishy Cloud Comfort' and 'Excellent Arch Support' Are 60% Off for Amazon Prime Day
Jun 24, 2026 • parade.com
Crocs: Growth Has Stalled Out, But The Stock Hasn't Reacted Accordingly (NASDAQ:CROX)
Jun 23, 2026 • Seeking Alpha
Shoppers Can ‘Walk for Hours’ in These Crocs Square-Toe Sandals — Grab a Pair for as Little as $32 at Amazon Now
Jun 21, 2026 • People.com
Peeps, Crocs team up for Easter-inspired footwear
Jun 19, 2026 • WFMZ.com
Walmart’s ‘Comfortable’ Crocs Clogs Feel Like ‘Walking on Air,’ and They’re Now Just $37
Jun 18, 2026 • parade.com
Crocs Bets Big On Sandals As It Eyes $500 Million Milestone
Jun 17, 2026 • Forbes
The Friends x Crocs Classic Clog Will Be There For You
Jun 17, 2026 • Sneaker News
Toy Story Crocs toddler collection launches with Buzz, Woody and Jessie styles
Jun 16, 2026 • AL.com
Toy Story Crocs toddler collection launches today with character-inspired styles
Jun 16, 2026 • MassLive
Crocs, Inc. (CROX) director awarded 1,252-share annual stock grant
Jun 11, 2026 • Stock Titan
Crocs (CROX) director Ian Bickley receives 1,252-share annual stock grant
Jun 11, 2026 • Stock Titan
Crocs (CROX) director Beth Kaplan awarded 1,252-share annual stock grant
Jun 11, 2026 • Stock Titan
Pete Davidson Blends His Love for the New York Knicks and Crocs With Custom Clogs
Jun 11, 2026 • WWD
Wildly popular Crocs x LoveShackFancy collection just restocked — it’s going to sell out fast again
Jun 10, 2026 • Cleveland.com
SuperOrdinary and Crocs Launch TikTok Microdrama Series Built for Conversion
Jun 10, 2026 • PR Newswire
This Analyst Just Upgraded Crocs Stock. Here's Why.
Jun 9, 2026 • Yahoo Finance
Super Mario Crocs Nintendo Collaboration Release Arrives In July
Jun 7, 2026 • Sneaker News
Crocs’ new grip-enhancing Vibram-sole clog in koi fish-inspired color is perfect for going ‘turbo mode’
Jun 5, 2026 • Cleveland.com
Crocs Prepares to Launch The Roy Silhouette in a "Nightfall" Colorway
Jun 5, 2026 • Hypebeast
The Sculptural Crocs Roy Sandal Arrives Overseas in Deep Nightfall Blue
Jun 4, 2026 • Sole Retriever
Crocs x Super Mario Collection Arrives in Stores and Online This Summer
Jun 4, 2026 • WDW News Today
Nintendo and Crocs Power Up for 'Super Mario Bros.' Collection
Jun 4, 2026 • Hypebeast
The ‘Spider-Man’ x Crocs Classic Clog Translates Earth-616's Suit Into Clog Form
Jun 2, 2026 • Hypebeast
Nintendo Crocs Are Here, And They Look Incredible
Jun 2, 2026 • GameSpot
Should You Consider Selling Crocs (CROX)?
Jun 2, 2026 • Yahoo Finance
Crocs x Super Mario collection announced
Jun 2, 2026 • Nintendo Everything
The Teenage Mutant Ninja Turtles x Crocs Clog Collection is Available Now
Jun 1, 2026 • Sole Retriever
These Always-sold-out Crocs Sandals Are My Favorite for Travel—and They're Finally Back in Stock and on Sale
May 29, 2026 • Travel + Leisure
Crocs’ Tik Tok viral backpack is on sale for its lowest price yet
May 29, 2026 • AL.com
Crocs’ Red Bull Racing Collab Completely Reimagines Classic Clog As a Formula 1 Car
May 29, 2026 • WWD
How Crocs Turned 'Ugly' Into Cultural Cool ft. Chief Brand Officer Terence Reilly
May 28, 2026 • ADWEEK
Hold On, Are Crocs…Chic Now? I’m Betting This Pair Will Be Every It Girl’s Go-To Summer Shoe
May 26, 2026 • instyle.com
Red Bull Racing x Crocs Collab Includes Aerodynamic Wings for Your Feet
May 22, 2026 • Man of Many
Red Bull Racing Is Dropping The First Crocs Collaboration By A Formula 1 Team
May 21, 2026 • Sneaker News
Win a pair of ORBR X Crocs Crocbands
May 21, 2026 • Oracle Red Bull Racing
Crocs' Hidden Sale Section Has All the Shoes You Need for Summer—Save Up to 60% Ahead of Memorial Day
May 20, 2026 • Real Simple
Crocs’ Best Outdoor Sneaker Just Got a Major Trail-Tackling Speed Boost
May 20, 2026 • Gear Patrol
Medicube, Crocs are betting on TikTok Shop for discovery e-commerce
May 20, 2026 • Modern Retail
Crocs Is Getting a Punk Makeover From Andersson Bell
May 18, 2026 • hypebae.com
Crocs Put Its Most Stylish Trail Sneaker in Drive
May 17, 2026 • Highsnobiety
Alex Cooper’s Unwell Teams With Crocs to Reinvent the Cozy Unfurgettable Style
Oct 16, 2025 • WWD
Simone Rocha and Crocs Reunite for Spring 2026 Collection Featuring Ballerina Platform and More
Oct 14, 2025 • WWD
Great Scott! Crocs Hops in a DeLorean for Back to the Future Clog
Oct 14, 2025 • Sole Retriever
Get your own 'boots with the fur,' thanks to a Crocs x T-Pain collab
Oct 13, 2025 • USA Today
It's No Joke: Everyone Can Buy Microsoft's XP Clippy Crocs Now
Oct 10, 2025 • CNET
Crocs Elevates Fan Dreams This Croctober, One Step at a Time
Oct 8, 2025 • PR Newswire
Crocs Taps T-Pain for Boots-With-the-Fur Campaign for the New Unfurgettable Knee-high Boot
Oct 8, 2025 • WWD
Crocs’ Fan-Favorite Aprés Hike Camp Clogs Just Got a Subtle Military Style Upgrade
Oct 8, 2025 • Gear Patrol
After Supreme Court Denies Crocs’ Appeals Request, ‘Patent’ Claim Resurfaces Once Again
Oct 7, 2025 • WWD
Love M&Ms? Now you can wear Crocs sporting the candy's look, colors
Oct 2, 2025 • USA Today
Microsoft’s Windows XP Crocs are here
Oct 1, 2025 • The Verge
Microsoft marks 50 years with limited edition Crocs shoes nodding to Windows XP
Oct 1, 2025 • Windows Blog
Vampire Clogs: Crocs is Sinking its Fangs into a Twilight Pack
Sep 30, 2025 • Sole Retriever
M&M'S® and Crocs Unveil Limited-Edition Collection: A Playful Fusion of Fashion and Fun
Sep 25, 2025 • PR Newswire
The Latest Spider-Man x Crocs Pack is Suited Up Like the Webslinger
Sep 25, 2025 • Sole Retriever
Crocs is Ready for Halloween with Classic Horror Movie Pack
Sep 22, 2025 • Sole Retriever
Fast-selling Crocs for dogs are back. How to get a pair.
Sep 20, 2025 • USA Today
Crocs is First to Use Algae-Based Ink in CMYK Packaging
Sep 11, 2025 • Packaging World
The Croc King puts Colorado shoe in the Guinness World Records
Sep 2, 2025 • Colorado Public Radio
Wethersfield native claims Guinness World Record for largest Crocs collection
Sep 1, 2025 • NBC Connecticut
Connecticut man collects more than 3,800 pairs of Crocs
Aug 29, 2025 • upi.com
Crocs, Inc. Appoints Executive Vice President and Chief Financial Officer Patraic Reagan; Reaffirms Third Quarter Guidance
Aug 29, 2025 • PR Newswire
South Park Characters Celebrated with New Crocs Collection
Aug 28, 2025 • Consequence of Sound
Crocs launches first-ever collaboration with Animal Crossing
Aug 26, 2025 • Nintendo
South Park’s Most Iconic Characters Come to Life on the Crocs Classic Clog
Aug 26, 2025 • Sole Retriever
Huckberry Teams With Crocs For ‘Classic Boat Shoe’ Collaboration
Aug 25, 2025 • maxim.com
An NFL–Crocs collab is coming this season
Aug 20, 2025 • LiveNOW from FOX
'NFL x Crocs' collab coming in September. How to get Detroit Lions Crocs
Aug 19, 2025 • Detroit Free Press
Philadelphia Eagles-themed Crocs unveiled
Aug 19, 2025 • 6abc Philadelphia
The 2025 NFL Season Kicks Off with Special Crocs Classic Clog Collection
Aug 19, 2025 • House of Heat°
NFL, Crocs kicking off a multi-year licensing deal starting this season
Aug 19, 2025 • CBS News
Crocs Inks Deal With NFL for Game-Day Ready Clogs This Football Season
Aug 18, 2025 • WWD
Crocs appoints 2 new CMOs to level up creative strategy: WWD
Aug 18, 2025 • Marketing Dive
NFL and Crocs Seek Big Yardage Two Feet at a Time With New Deal
Aug 18, 2025 • ADWEEK
NFL and Crocs launch 1st-ever collaboration with team-inspired footwear - ABC News
Aug 18, 2025 • ABC News - Breaking News, Latest News and Videos
How Crocs Conquered China - WSJ
Aug 18, 2025 • The Wall Street Journal
The Crocs x NFL collab is live! Here's everything you need to know
Aug 18, 2025 • USA Today
Millie Bobby Brown's new Crocs Unfurgettable Clog for fall is already selling out
Aug 14, 2025 • USA Today
Mowalola and Crocs Come Together for Bold Colored Bae Clogs
Aug 13, 2025 • Sole Retriever

Links

careers.crocs.comLinkedIn