Own the optimization of landing pages and CRO program, driving qualified leads and cost efficiency, across WordPress, AI-driven experiments, and Google Ads integration.

Lead landing page optimization and CRO initiatives
Run ongoing A/B tests and analyze results
Collaborate with Paid Media to improve campaign performance

Job Description

Responsibilities

Own Landing Page Performance and the recipe of our AI creates and Optimizes Landing Pages
Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI.
Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance.
Drive Google Ads Quality Score
Partner closely with our Paid Media team to improve Google Ads Quality Score by optimizing: - Landing Page Experience - Ad Relevance - Expected Click Through Rate
Your work will directly impact campaign performance, cost per click, and lead generation.
Increase Conversion Rates
Continuously improve every stage of the user journey by optimizing: - Headlines - Value propositions - Calls to action - Forms - Mobile experience - Trust signals - Social proof - Conversion paths
Success is measured by generating more qualified leads while lowering acquisition costs.
Build a Testing Culture

Requirements

- 5+ years of experience in Conversion Rate Optimization, landing page optimization, or performance marketing.
- Expert level experience building and optimizing WordPress landing pages.
- Strong understanding of Google Ads Quality Score and how landing pages influence campaign performance.
- Experience improving conversion rates through structured experimentation and A/B testing.
- Strong copywriting skills with a focus on lead generation.
- Experience using Google Analytics 4 and Google Tag Manager.
- Experience with Microsoft Clarity, Hotjar, or similar behavior analytics platforms.
- Strong understanding of Core Web Vitals, mobile optimization, and page speed best practices.
- Experience using modern WordPress page builders such as Elementor, Bricks, or Gutenberg.
- Comfortable working with developers, designers, and paid media specialists.

Preferred

- Experience working with law firms or legal marketing.
- Experience supporting other high value lead generation industries including healthcare, dental, financial services, or home services.
- Experience with CallRail, CallTrackingMetrics, or WhatConverts.
- Experience with VWO, Optimizely, Convert, or other experimentation platforms.
- Experience using Claude as part of your daily workflow.
- Familiarity with offline conversion tracking and advanced Google Ads optimization.

Benefits

- 100% premium cost for employee: health, dental, and vision coverage
- Discretionary paid time off
- 11 holidays observed, and 2 floating holidays
- Fully remote work environment

FirmPilot

FirmPilot is the first AI Marketing Platform for Law Firms that intelligently suggests marketing tactics & generates high-quality content 10x faster to get more cases on auto-pilot.

Founded in 2023

Firmpilot.com

Traffic Signals

Monthly Google Ads Budget

$41.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$31M

Last Raise

$22M

Series A, 15 days ago

Funding History

Feb 2026
Series A • $22M
May 2025
Series Unknown
Jun 2024
Series A • $7M

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Top 1% of applicants do these two things.

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