AppFolio

Sr. Marketing Operations Manager

District of Columbia, USA (Unknown)

$152K/yr – $190K/yrSenior Level7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead Marketing Operations architecture and AI-enabled GTM design to scale acquisition, pipeline progression, growth, and partner-led motions.

Own the marketing tech architecture and scalable GTM system ecosystem.
Must-have: Strong MAP (Marketo) and Salesforce experience in enterprise settings.
Standout: AI use-cases delivering conversions and visibility into outcomes.

Job Description

Responsibilities

Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI-enabled process design.
Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner-led motions.
Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI-forward go-to-market strategy.
Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed-won outcomes, and growth opportunities.
Partner cross-functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.

Requirements

7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high-level go-to-market strategies.
Demonstrated ability to evaluate, implement, or operationalize AI-enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.
Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization.
Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
Exceptional organizational skills and attention to detail with a high level of accuracy.
Excellent written and verbal communication skills.
Strong analytical, strategic thinking, and problem-solving capabilities.
Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.

Preferred

Experience with AI-enabled and adjacent platforms would be highly desirable.

Benefits

Regular full-time employees are eligible for benefits - see here.

AppFolio

4.0 Glassdoor

AppFolio (NASDAQ: APPF) AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Founded in 2006

Goleta, California, USA

1.7K employees (156 in marketing)

www.appfolio.com

73% recommend to a friend

71% CEO approval

Traffic Signals

Monthly Visitors

17.1M

Monthly Google Ads Budget

$176.7K

Traffic Source Mix

8.9%

Direct

80.6%

Referral

9.7%

Social

0.2%

Paid

0.4%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size

99 (6% of company)

Funding

Total Funding

$30M

Last Raise

$8M

Series Unknown, 12 years ago

Funding History

Nov 2013
Series Unknown
Aug 2009
Series C • $8M
Apr 2008
Series B • $17M

Recent News

Rently Announces Integration With AppFolio to Streamline Property Listing and Self-Guided Tours

Dec 9, 2025 • Business Wire

AppFolio (APPF): Valuation Check After Recent Double‑Digit Revenue Growth and Share Price Pullback

Dec 9, 2025 • Yahoo Finance

AppFolio (APPF) sees a more significant dip than broader market: Some facts to know

Dec 9, 2025 • MSN

Responsibilities

Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI-enabled process design.
Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner-led motions.
Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI-forward go-to-market strategy.
Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed-won outcomes, and growth opportunities.
Partner cross-functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.

Requirements

7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high-level go-to-market strategies.
Demonstrated ability to evaluate, implement, or operationalize AI-enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.
Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization.
Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
Exceptional organizational skills and attention to detail with a high level of accuracy.
Excellent written and verbal communication skills.
Strong analytical, strategic thinking, and problem-solving capabilities.
Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.

Preferred

Experience with AI-enabled and adjacent platforms would be highly desirable.

Benefits

Regular full-time employees are eligible for benefits - see here.