YouTube channel ownership and content strategy, plus KPI driven optimization, are at the core of this role. In under 40 words, you will shape the brand voice on YouTube, run the content calendar and comment management, and coordinate with store marketing and agencies to deploy campaigns.

Ownership: YouTube channel strategy, content calendar, and brand voice across YouTube, social, and the blog
Measurement: KPI reporting and analytics to drive channel performance and experimentation
Collaboration: cross‑team coordination with store marketing, promotions, and external agencies to deploy campaigns

Job Description

Responsibilities

Develop and implement YouTube and digital strategies on behalf of the brand
Ensure YouTube channels are driving traffic and revenue
Be our brand voice on YouTube by researching trends, creating and scheduling content, and responding to customer comments, tags, etc. on YouTube, Social Media, SCHEELS Blog and more
Understand and report on Key Performance Indicators related to YouTube channel and video performance
Collaborate with others to create and execute promotion, contests, campaigns, and content creation and management
Collaborate with our agency partners, both internal and external, on related projects and initiatives
Ability to manage and coordinate projects so that they are organized and delivered on time
Integrate vendor marketing promotions to our media calendar and execute deployment at a high level
Advanced knowledge of YouTube platform and digital marketing best practices
Excellent analytical, data analysis, creative and innovative abilities

Requirements

Ideal candidate will have a minimum of a bachelor’s degree, one to two years of experience in YouTube marketing with demonstrated successes; or equivalent combination of education and experience

Scheels

Our greatest resource is our people.Our goal is to be the best retailer in the USA in the eyes of our customers, associates and business partners. If you strive for excellence, you’ll find infinite career paths at SCHEELS. From a part-time position to a lifelong career, you can grow with us by advancing into new roles and exploring your passions. Be a part of something bigger!

Founded in 1902

Fargo, North Dakota, USA

4.2K employees (385 in marketing)

www.scheels.com/careers.html

Traffic Signals

Monthly Visitors

8.2M

Monthly Google Ads Budget

$999.4K

Traffic Source Mix

38%

Direct

53.4%

Referral

5.5%

Social

1.1%

Paid

1.9%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size

357 (9% of company)

Median Career Experience

10 years

Median Tenure

7.1 years

People

Marketing Leadership

Marcus Thornton

VP of Marketing

At the company for 19 years

Wendy Howe-Baukol

Marketing Director

At the company for 8 years 9 months

Payton Paulsen

Display Marketing Manager

At the company for 2 years

Recent News

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Responsibilities

Develop and implement YouTube and digital strategies on behalf of the brand
Ensure YouTube channels are driving traffic and revenue
Be our brand voice on YouTube by researching trends, creating and scheduling content, and responding to customer comments, tags, etc. on YouTube, Social Media, SCHEELS Blog and more
Understand and report on Key Performance Indicators related to YouTube channel and video performance
Collaborate with others to create and execute promotion, contests, campaigns, and content creation and management
Collaborate with our agency partners, both internal and external, on related projects and initiatives
Ability to manage and coordinate projects so that they are organized and delivered on time
Integrate vendor marketing promotions to our media calendar and execute deployment at a high level
Advanced knowledge of YouTube platform and digital marketing best practices
Excellent analytical, data analysis, creative and innovative abilities

Requirements

Ideal candidate will have a minimum of a bachelor’s degree, one to two years of experience in YouTube marketing with demonstrated successes; or equivalent combination of education and experience