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6 marketing jobs

VML Enterprise Solutions logo
1 day ago

Director Technology - Martech Technology Strategy

VML Enterprise Solutions

Niagara Falls, NY (Hybrid)Full time$100K/yr – $230K/yr
VML Enterprise Solutions logo
1 day ago

Associate Director - Martech Technology Strategy

VML Enterprise Solutions

Niagara Falls, NY (Hybrid)Full time$75K/yr – $180K/yr
VML Enterprise Solutions logo
2 weeks ago

Managing Director, WPP Creative & Agency Growth Activation

VML Enterprise Solutions

New York City, NY (On-site)Full time$125K/yr – $295K/yr
VML Enterprise Solutions logo
2 weeks ago

Media Director

VML Enterprise Solutions

Kansas City, MO (Hybrid)Full time$75K/yr – $180K/yr
VML Enterprise Solutions logo
5 weeks ago

Alliance GTM Lead, Adobe - Content Supply Chain

VML Enterprise Solutions

Niagara Falls, NY (On-site)Full time$100K/yr – $230K/yr
VML Enterprise Solutions logo
2 months ago

Associate Director, Commerce Operations (Amazon)

VML Enterprise Solutions

New York City, NY (On-site)Full time$75K/yr – $180K/yr

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6 jobs
VML Enterprise Solutions logo

Director Technology - Martech Technology Strategy

VML Enterprise Solutions

Niagara Falls, NY (Hybrid)

$100K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
1 day ago
VML Enterprise Solutions logo

Associate Director - Martech Technology Strategy

VML Enterprise Solutions

Niagara Falls, NY (Hybrid)

$75K/yr - $180K/yrIn-houseFull-timeMid level6+ years exp.
1 day ago
VML Enterprise Solutions logo

Managing Director, WPP Creative & Agency Growth Activation

VML Enterprise Solutions

New York City, NY (On-site)

$125K/yr - $295K/yrIn-houseFull-timeSenior level
2 weeks ago
VML Enterprise Solutions logo

Media Director

VML Enterprise Solutions

Kansas City, MO (Hybrid)

$75K/yr - $180K/yrIn-houseFull-timeSenior level8+ years exp.
2 weeks ago
VML Enterprise Solutions logo

Alliance GTM Lead, Adobe - Content Supply Chain

VML Enterprise Solutions

Niagara Falls, NY (On-site)

$100K/yr - $230K/yrIn-houseFull-timeSenior level12+ years exp.
5 weeks ago
VML Enterprise Solutions logo

Associate Director, Commerce Operations (Amazon)

VML Enterprise Solutions

New York City, NY (On-site)

$75K/yr - $180K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
VML Enterprise Solutions logo
VML Enterprise Solutions

Director Technology - Martech Technology Strategy

Niagara Falls, NY (Hybrid)

$100K/yr – $230K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

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Job Summary

Own Mazda’s Martech technology strategy and roadmaps across CDP, CRM, personalization, taxonomy, and governance, while leading audience orchestration, taxonomy governance, and cross-agency collaboration to drive measurable business impact.

Job Description

Responsibilities

  • Technology strategy and roadmap ownership
  • - Own the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering.
  • - Translate Mazda’s business priorities and customer experience goals into a sequenced technology strategy, roadmap, and portfolio of fundable use cases.
  • - Provide clear recommendations on build, buy, partner, defer, or stop decisions across the Martech ecosystem.
  • - Identify risks, dependencies, trade-offs, and decision points early, and frame them for executive stakeholders in clear business language.
  • CDP strategy, segmentation, and audience orchestration
  • - Lead strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program.
  • - Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations.
  • - Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting.
  • - Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies.

Requirements

  • Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field.
  • 8+ years of experience in technology strategy, marketing technology strategy, digital transformation, business architecture, consulting, or enterprise platform strategy.
  • Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
  • Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
  • Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.
  • Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations.
  • Proven ability to lead cross-functional or multi-partner programs, facilitate executive alignment, and influence without direct authority.
  • Excellent written and verbal communication skills, with the ability to translate complex technology decisions into clear business recommendations.

Preferred

  • Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry.
  • Experience with Mazda, MNAO, or automotive manufacturer / dealer ecosystem operating models.
  • Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target.
  • Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open.
  • Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks.
  • Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations.
  • Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder.
  • Advanced degree in a related field.
VML Enterprise Solutions logo

VML Enterprise Solutions

VML Enterprise Solutions brings together all of VML’s technology and data groups to form a single operating unit that services complex business challenges using the agency’s combined consulting, data, technology, and innovation capabilities.Over 7,000 employees across VML’s key offices and local markets around the world contribute to the Enterprise Solutions offering to deliver on the increasing market demand for applications of AI, technology-driven transformation, and operational efficiencies brought to life via robust technology solutions.VML Enterprise Solutions integrates deep technology services capability into VML’s core practices of Brand Experience, Commerce, and Customer Experience. The offering is direct to clients with best-in-class global scale in consulting, engineering, data, scaled automation and platform delivery.

London, England, GBR
789 employees
www.vml.com/expertise/enterprise-solutions

Salaries

Posted range

$100K/yr – $230K/yr

Taken straight from the job posting.

See all VML Enterprise Solutions salaries

Marketing Team

Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
306.3K
Traffic Source Mix
Search
32.9%
Direct
32.8%
Referral
6.3%
Social
4.2%
Paid
0.6%

Headcount Trend

Current headcount: ~789

Links

www.vml.com/expertise/enterprise-solutionsLinkedIn