Drive B2B Samsung product marketing across cross-functional teams to shape and launch scalable, must-buy offerings and craft compelling value propositions.

Own primary PMM for 360 Samsung offerings from launch to always-on
Must-have: CTV/Media/Advertising product marketing expertise (1+ years) for leading ad-related programs
Standout: Cross-functional collaboration with Product, Engineering, and Sales to drive GTM and adoption

Job Description

Responsibilities

Lead B2B Product Marketing for Samsung cross-portfolio offerings - Serve as the primary point of contact for Product Marketing for 360 Samsung offerings/bundles, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
Develop and Execute Strong Go-To-Market that Drives B2B Samsung Custom Scalable Solutions Offerings - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with partner teams to refine product market fit. Combine products in productive, unique ways that create a flywheel effect for customers.
Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung Upper Funnel offering/content, bringing industry and market intelligence into the mix.
Define the Samsung Product Arc - Work with Product, Engineering, GTM, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.

Requirements

CTV/Media/Advertising Product Marketing Expertise: 1-+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
Strong Video and Digital Products knowledge: At least 5+ years of experience in upper funnel video solution building, including deep knowledge in reach, awareness, roadblocks, and audiences. Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts. Familiar with packaging, bundling, upfronts, and sponsorships.
Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
Outstanding cross-functional relationship: Particularly with Product, Engineering, Product, L&D, Monetization, and Sales teams.
Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
Bachelor’s degree in a related field (product, marketing, business, media, etc)

Nice To Have

Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, TikTok, etc)
Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ upper funnel offerings
Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
Strong Operator: Exceptionally organized and operationally-focused

Benefits

Samsung offers a variety of benefits, including generous employee health, financial, and well being benefits, daily free catered lunches, top-tier devices, and more.

Samsung Ads

Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale.With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.

Founded in 2015

New York, New York, USA

1.1K employees (139 in marketing)

www.samsungads.com

Traffic Signals

Monthly Visitors

5.1K

Traffic Source Mix

25.9%

Direct

57%

Referral

7.4%

Social

Paid

1.2%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size

110 (10% of company)

Median Career Experience

15.5 years

Median Tenure

2.3 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Minho Cho

Talent Acquisition Manager

At the company for 2 years 2 months

Monica Lam

Talent Acquisition Sourcer: Ads, Media and Content (NASB) at Samsung Electronics America

At the company for 5 years 2 months

Marketing Leadership

Heather Rafferty Savatta

Head of Go To Market & Performance, Product Marketing

At the company for 4 years

Samantha Forgach

Director, Content Strategy, Growth Marketing

At the company for 5 months

James K.

Director, Demand Generation

At the company for 7 months

Carolina Soto

Sr Director, Growth Marketing (Advertising)

At the company for 1 year 4 months

Recent News

Samsung Ads’ Fromm: The Future Is FAST, Personalized, Programmed and Live

Nov 9, 2025 • Beet.TV

Samsung Ads, AdGood partnership

Nov 6, 2025 • Advanced Television

AdGood And Samsung Ads Want To Make CTV More Affordable For Nonprofits

Nov 6, 2025 • AdExchanger

Responsibilities

Lead B2B Product Marketing for Samsung cross-portfolio offerings - Serve as the primary point of contact for Product Marketing for 360 Samsung offerings/bundles, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
Develop and Execute Strong Go-To-Market that Drives B2B Samsung Custom Scalable Solutions Offerings - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with partner teams to refine product market fit. Combine products in productive, unique ways that create a flywheel effect for customers.
Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung Upper Funnel offering/content, bringing industry and market intelligence into the mix.
Define the Samsung Product Arc - Work with Product, Engineering, GTM, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients.
Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment.

Requirements

CTV/Media/Advertising Product Marketing Expertise: 1-+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
Strong Video and Digital Products knowledge: At least 5+ years of experience in upper funnel video solution building, including deep knowledge in reach, awareness, roadblocks, and audiences. Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts. Familiar with packaging, bundling, upfronts, and sponsorships.
Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed.
Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space.
Outstanding cross-functional relationship: Particularly with Product, Engineering, Product, L&D, Monetization, and Sales teams.
Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
Bachelor’s degree in a related field (product, marketing, business, media, etc)

Nice To Have

Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, TikTok, etc)
Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ upper funnel offerings
Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
Strong Operator: Exceptionally organized and operationally-focused

Benefits

Samsung offers a variety of benefits, including generous employee health, financial, and well being benefits, daily free catered lunches, top-tier devices, and more.