2 months ago
Search Marketing Manager
Cintas
Mason, OH (On-site)Full time
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Search Marketing Manager
Mason, OH (On-site)
Salary Not AvailableSenior Level6+ years expFull time
Posted 2 months ago
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Job Summary
Drive comprehensive SEO, AEO, and GEO program leadership to grow organic visibility across markets.
- Own and optimize multi-market SEO, AEO, and GEO strategies.
- Must-have: 6+ years of digital marketing experience.
- Standout: Strong analytics and KPI-driven optimization.
Job Description
Responsibilities
- Develop and execute comprehensive SEO, AEO, and GEO strategies to maximize visibility and organic search performance across multiple markets and platforms.
- Manage and optimize the company’s Google Business Profile and other online listings to ensure accuracy, consistency, and enhanced local search presence.
- Oversee the implementation of best practices for on-page and off-page SEO, including technical SEO, content optimization, and link-building initiatives.
- Collaborate with cross-functional teams to integrate search strategies into broader marketing campaigns, supporting brand awareness and lead generation goals.
- Partner with marketing and business stakeholders to develop and monitor key performance indicators (KPIs) to measure the effectiveness of search performance and campaigns.
- Manage vendor and agency relationships for search-related services and tools.
- Conduct regular audits of search campaigns and suggest optimizations, as necessary.
- Conduct performance audits and provide actionable insights to improve user experience and help drive additional conversions.
- Prepare detailed reports and presentations for stakeholders, highlighting key findings and recommendations.
- Stay current with industry trends, algorithm updates, and emerging technologies to maintain a competitive edge in search marketing.
Requirements
- 6+ years of digital marketing experience.
Preferred
- Proven experience with SEO/AEO, content optimization, performance analysis, and local listings management.
- Proficiency with tools such as Google Analytics 4 (GA4), Google Search Console, Moz, SEMrush, and Microsoft Clarity.
- Strong project management skills with the ability to lead multiple high-priority initiatives simultaneously, delivering on time and within scope.
- Advanced analytical capabilities, with the ability to translate complex data into actionable marketing strategies.
Benefits
- Comprehensive and competitive medical, dental and vision benefits, with premiums below the national average.
- Four different medical plan options; one plan is offered at zero cost.
- Competitive Pay
- 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP)
- Disability, Life and AD&D Insurance, 100% Company Paid
- Paid Time Off and Holidays
- Skills Development, Training and Career Advancement Opportunities
Cintas
3.6 Glassdoor
Cintas Corporation, a Fortune 500 company headquartered in Cincinnati, specializes in helping businesses of all sizes get ReadyTM for the Workday®. We provide a comprehensive range of products and services, including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, ensuring that our clients' facilities and employees are clean, safe, and at their best. As a publicly traded company (CTAS) listed on the Nasdaq Global Select Market, we are proud to contribute to the success of over one million businesses worldwide.About Us: https://www.cintas.com/company/Our Careers & Our Culture: https://www.careers.cintas.com/?utm_source=LinkedIn&utm_medium=LI-ProfileTerms of Use: https://www.cintas.com/tou
Founded in 1968
Mason, Ohio, USA
30K employees (765 in marketing)
65% recommend to a friend
80% CEO approval
Traffic Signals
Monthly Visitors
674.2K
Monthly Google Ads Budget
$77.5K
Traffic Source Mix
Search
26.2%
Direct
54.8%
Referral
14%
Social
3.1%
Paid
1.8%
Headcount Trend
Current headcount: ~29.7K
Marketing Team
Marketing Team Size
501 (2% of company)