4 months ago
Community & Advocacy Marketing Manager
Demandbase
USA (Remote)Full time
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Community & Advocacy Marketing Manager
USA (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 months ago
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Job Summary
Own and scale Demandbase’s customer advocacy programs, turning customer stories and references into scalable assets for sales, marketing, and events.
- Own and scale advocacy programs, recruiting advocates for references, case studies, and campaigns.
- Must-have: 5–8+ years in customer marketing/advocacy in a B2B SaaS environment.
- Standout: Cross-functional collaboration with Marketing, Sales, Product, and Customer Success.
Job Description
Responsibilities
- Own and scale advocacy programs, recruiting advocates for references, case studies, and campaigns.
Requirements
- 5–8+ years of experience in customer marketing, advocacy, community, or related roles within a B2B SaaS environment.
- Proven experience building or managing customer advocacy or community programs.
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Excellent written and verbal communication skills, with a strong storytelling mindset.
- Ability to collaborate effectively with cross-functional teams across Marketing, Sales, Product, and Customer Success.
- Customer-first mindset with a passion for building engaging and meaningful experiences.
- Experience working with CRM and customer engagement tools.
Preferred
- Experience with tools such as Salesforce, Marketo, ChurnZero, or Pendo .
- Familiarity with customer advocacy platforms such as Deeto, SlapFive, UserEvidence, or Gainsight .
- Experience supporting executive-level customer programs (e.g., CABs).
- Exposure to community platforms and engagement strategies.
Benefits
- Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.
Demandbase
4.2 Glassdoor
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. For more information about how Demandbase can help you accelerate your pipeline at scale, visit www.demandbase.com
Founded in 2005
San Francisco, California, USA
1K employees (111 in marketing)
80% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
178.3K
Monthly Google Ads Budget
$157.9K
Traffic Source Mix
Search
36.9%
Direct
50.3%
Referral
8.7%
Social
1.9%
Paid
2%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
98 (10% of company)
Median Career Experience
13.5 years
Median Tenure
2.4 years
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$318M
Last Raise
$175M
Debt Financing, 3 years ago
Funding History
- Feb 2023Debt Financing • $175M
- May 2017Series H • $65M
- Jul 2015Series G • $30M