4 weeks ago
Marketing AI Specialist
Amplify
USA (Remote)Full time$96K/yr – $108K/yr
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Marketing AI Specialist
USA (Remote)
$96K/yr – $108K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale AI powered marketing workflows by building agents, automating processes, and governing outputs for multiple functions while ensuring security and brand safety.
- AI workflow playbook: establish standardized prompts and brand voice to keep output consistent.
- Agent & automation stack: design deploy and maintain AI agents and automation for SEO AEO and performance marketing.
- Governance & measurement: partner with governance teams to define KPIs baselines and risk mitigations for data privacy and bias.
Job Description
Responsibilities
- AI Agent Development: Design, build, and maintain custom AI agents (via OpenAI GPTs, Gemini, Claude) to assist specific roles, such as SEO and AEO, copywriters, and performance marketers.
- Workflow Automation: Use tools like Zapier, Glean, and Gemini to integrate LLMs into our existing tech stack (Slack, HubSpot, Salesforce, etc.).
- Cross-functional Collaboration: Collaborate closely with Technology teams in design, implementation and evolution of best practices and guidelines for AI-enabled workflows
- Prompt Engineering & Governance: Develop a library of high-performing, standardized prompts and "Brand Voice" models to ensure output consistency across the team.
- Tool Evaluation: Stay on the pulse of the AI landscape, vetting new tools and vendors in collaboration with Technology counterparts to ensure we stay ahead of the curve while maintaining data security.
- Training & Enablement: Host "AI Office Hours" and workshops to upskill the marketing team on how to effectively use AI in their specific functions.
- Content Supply Chain Optimization: Automate the "repurposing" pipeline—e.g., turning a single webinar video into 10 social posts, a blog, and an email sequence using AI.
- Operational Documentation: Build and maintain an internal "AI Playbook," ensuring every automated workflow is repeatable.
- KPIs: Develop and optimize marketing AI performance measurement systems by identifying KPIs, establishing baselines, and implementing data-driven strategies to enhance operational efficiency while maintaining company values and brand integrity.
- AI Governance Partnership: Liaise and collaborate with AI Governance teams in identifying, assessing, and mitigating risks to AI security, safety, transparency, and bias.
- AI Literacy: Deep experience with LLMs (GPT-4, Claude, Gemini) and their various strengths/weaknesses.
- Low-Code/No-Code: Mastery of automation platforms to connect APIs.
- Basic Programming: While not a "Developer" role, proficiency in Python or JavaScript is highly preferred for writing custom functions or scripts.
- Data Privacy: A solid understanding of AI ethics, copyright issues, and data security (ensuring proprietary data doesn't leak into public models).
- 5+ years of experience in SEO, AI, Marketing, Operations or similar field
- A portfolio of "Builds"—show us the agents and/or automated workflows you’ve already deployed.
- Experience with multi-modal AI (image generation via Midjourney/DALL-E, video via Sora/Runway, or audio synthesis).
- Bachelor’s degree
Amplify
3.7 Glassdoor
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment and intervention products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of their students. Today, Amplify serves more than 10 million students in all 50 states.
Founded in 2000
Brooklyn, New York, USA
3K employees (332 in marketing)
67% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
23.9M
Monthly Google Ads Budget
$51.7K
Traffic Source Mix
Search
20.4%
Direct
70.5%
Referral
8.8%
Social
0.1%
Paid
0.1%
Headcount Trend
Current headcount: ~3K
Marketing Team
Marketing Team Size
186 (6% of company)
Median Career Experience
12 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Jack Martin
Chief Marketing Officer
At the company for 11 months
Zach Slack
SVP, Product Marketing and Go To Market Strategy
At the company for 8 years 7 months
Gregg Driben
SVP, Content & Growth Marketing
At the company for 11 years 1 month
Kate Vershon
Vice President, Marketing Operations
At the company for 14 years 7 months
Funding
Total Funding
$215M
Last Raise
$215M
Series C, 3 years ago
Funding History
- May 2023Series C
- Oct 2021Series Unknown • $215M