4 days ago
Associate Manager, Performance Marketing
Amplify
USA (Remote)Full time$75K/yr – $83K/yr
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All marketing roles in the US
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Associate Manager, Performance Marketing
USA (Remote)
$75K/yr – $83K/yrMid Level3+ years expFull time
Posted 4 days ago
Job Summary
Own and optimize digital marketing campaigns from planning to reporting, coordinating assets, tooling, and partner relationships to drive acquisition and measurable outcomes.
- Lead asset creation and campaign execution across channels
- Use data and attribution to optimize performance and drive conversions
Job Description
Responsibilities
- Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
- Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
- Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
- Use project management tools to lead and track digital campaigns efficiently from start to finish
- Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
- Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools
- Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
- Support the development of direct reports, helping them align their work to team and company objectives
- Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement.
Requirements
- BA/BS degree
- 3+ years of work experience in marketing, communications, or a related field
- Experience with marketing CRM systems and analytic tools
- Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- Ability to work collaboratively with colleagues in a data-driven, team-focused environment
Preferred
- Experience with HubSpot and SalesForce
- Experience using a content management system (CMS)
- Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
- Understanding of core marketing concepts and digital strategy
- Proficiency with Google tools, including Google Analytics and Google Ads
- Experience using project management systems
Amplify
3.7 Glassdoor
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment and intervention products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of their students. Today, Amplify serves more than 10 million students in all 50 states.
Founded in 2000
Brooklyn, New York, USA
3K employees (332 in marketing)
67% recommend to a friend
81% CEO approval
Salaries
Posted range
$75K/yr – $83K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
186 (6% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Jack Martin
Chief Marketing Officer
At the company for 1 year 1 month
Zach Slack
SVP, Product Marketing and Go To Market Strategy
At the company for 8 years 9 months
Sydney Barton
Art Director, Marketing Design
At the company for 5 years 4 months
Jessica Durow, MAS
Director, Web Marketing & SEO
At the company for 4 years 11 months
Funding
Total Funding
$215M
Last Raise
$215M
Series C, 3 years ago
Funding History
- May 2023Series C
- Oct 2021Series Unknown • $215M
Traffic Signals
Monthly Visitors
23.9M
Monthly Google Ads Budget
$51.7K
Traffic Source Mix
Search
20.4%
Direct
70.5%
Referral
8.8%
Social
0.1%
Paid
0.1%
Headcount Trend
Current headcount: ~3K