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Marketing jobs

9 marketing jobs

5 weeks ago

Senior Brand Strategy Manager

Heartland Food Products Group

Carmel, IN (Unknown)Full time

5 weeks ago

Social Media Manager

Heartland Food Products Group

Carmel, IN (Unknown)Full time

5 weeks ago

Social Media Specialist

Heartland Food Products Group

Carmel, IN (Unknown)Full time

6 weeks ago

Commercialization Manager

Heartland Food Products Group

Carmel, IN (Unknown)Full time

6 weeks ago

Senior Director Brand Strategy

Heartland Food Products Group

Carmel, IN (Unknown)Full time

6 weeks ago

Digital Merchandising Manager

Heartland Food Products Group

Bentonville, AR (Unknown)Full time

6 weeks ago

Brand Manager

Heartland Food Products Group

Carmel, IN (Unknown)Full time

6 months ago

Senior Director of Social Media

Heartland Food Products Group

Carmel, IN (Unknown)Full time

6 months ago

Senior Director of eCommerce

Heartland Food Products Group

Carmel, IN (Unknown)Full time

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9 jobs

Senior Brand Strategy Manager

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeSenior level7+ years exp.

5 weeks ago

Social Media Manager

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeMid level3+ years exp.

5 weeks ago

Social Media Specialist

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeIntern/new grad

5 weeks ago

Commercialization Manager

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeMid level2+ years exp.

6 weeks ago

Senior Director Brand Strategy

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeSenior level5+ years exp.

6 weeks ago

Digital Merchandising Manager

Heartland Food Products Group

Bentonville, AR (Unknown)

In-houseFull-timeMid level1+ years exp.

6 weeks ago

Brand Manager

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeMid level5+ years exp.

6 weeks ago

Senior Director of Social Media

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeSenior level10+ years exp.

6 months ago

Senior Director of eCommerce

Heartland Food Products Group

Carmel, IN (Unknown)

In-houseFull-timeSenior level10+ years exp.

6 months ago

Heartland Food Products Group

Senior Brand Strategy Manager

Carmel, IN (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 weeks ago

Job Summary

Own brand and category strategy and P&L, lead consumer-led marketing and GTM initiatives, and collaborate cross-functionally with Sales, Insights, and external partners to drive growth.

Job Description

Responsibilities

Lead brand strategy, annual planning, and execution for assigned brands and categories.
Own category P&L performance, including revenue, profitability, budgets, forecasts, and growth initiatives.
Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
Present to customers as a strategic partner alongside the Sales team, when needed.
Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
Monitor business performance and adjust strategy to achieve financial and brand objectives.
Build strong relationships with internal stakeholders and external agency partners.

Requirements

Minimum bachelor’s degree and 7 years of brand strategy experience within consumer food products.
Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories.
Demonstrated experience managing or contributing to category and brand P&L performance.
Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.
Strong understanding of consumer-packaged goods, category management, and brand-building principles.
Ability to synthesize data and insights into clear, actionable growth strategies.
Excellent communication, presentation, collaboration, and leadership skills.

Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders.On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches.In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S.Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.

Founded in 1995

Carmel, Indiana, USA

727 employees (49 in marketing)

www.heartlandfpg.com

Marketing Team

Marketing Team Size

43 (6% of company)

Median Career Experience

16.5 years

Median Tenure

2.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Jordan Howell, MBA

Sr. Director Brand Marketing

At the company for 2 years 2 months

Jennifer Ring

Sr. Director, Omnichannel Customer Marketing

At the company for 9 years 1 month

Terrae Schroeder

Sr. Director Marketing (Beverages) and Insights

At the company for 3 years 8 months

Beth Ruge

Senior Director of Consumer and Healthcare Marketing, Splenda Brand

At the company for 7 years 11 months

Traffic Signals

Monthly Visitors

Traffic Source Mix

33.6%

Direct

44.1%

Referral

7.7%

Social

12.9%

Paid

1.4%

Headcount Trend

Current headcount: ~729

Links

www.heartlandfpg.com

Crunchbase

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Responsibilities

Lead brand strategy, annual planning, and execution for assigned brands and categories.
Own category P&L performance, including revenue, profitability, budgets, forecasts, and growth initiatives.
Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
Present to customers as a strategic partner alongside the Sales team, when needed.
Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
Monitor business performance and adjust strategy to achieve financial and brand objectives.
Build strong relationships with internal stakeholders and external agency partners.

Requirements

Minimum bachelor’s degree and 7 years of brand strategy experience within consumer food products.
Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories.
Demonstrated experience managing or contributing to category and brand P&L performance.
Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.
Strong understanding of consumer-packaged goods, category management, and brand-building principles.
Ability to synthesize data and insights into clear, actionable growth strategies.
Excellent communication, presentation, collaboration, and leadership skills.