Own the lifecycle marketing engine for a data heavy DTC with Braze at the center, driving personalized triggers, Shopify and Recharge integrations, and a rigorous test-and-learn cadence.

Lifecycle Strategy: Own and optimize lifecycle triggers, canvases, and data flows across Braze, Shopify, and Recharge
Growth Infrastructure: Build and run A/B and multivariate tests across channels to drive learnings
Performance Analytics: Translate campaign data into actionable business insights and prioritization

Job Description

Responsibilities summary not shown here. See bullets below.

Lifecycle Strategy: Own and optimize Grove's lifecycle triggers, canvases, and data flows across Braze, Shopify, and Recharge
Growth Infrastructure: Design, execute, and operationalize A/B and multivariate tests across channels to compound learnings
Marketing Ops: Build, QA, and deploy Braze campaigns across email, push, SMS, and in-app
Performance Analytics: Analyze campaign performance weekly and monthly, translating data into actionable insights
Lifecycle Strategy: Bring a strategic lens to prioritization, testing, and opportunities in lifecycle programs
Marketing Ops: Collaborate cross-functionally to integrate CRM with new personalization and loyalty infrastructure

Grove Collaborative

3.6 Glassdoor

We’re Grove Collaborative, your one-stop shop for brands you love and that love the planet.340+ vetted brands We bring together innovative brands across cleaning, wellness, and more everyday essentials. Every brand on our “shelves” has met rigorous standards for efficacy, ingredients, ethics, and more social and environmental criteria, so you can shop with complete peace of mind. Plastic neutral Grove is the world’s first plastic neutral retailer. For every ounce of plastic packaging you purchase from Grove, we collect the same amount of nature-bound plastic pollution in partnership with rePurpose Global.CarbonNeutral® Certified We offset unpreventable emissions by financing external renewable energy and forest conservation projects. People & planet driven As a Certified B Corporation, we prioritize social, environmental, and community well-being over everything else. We’re always on the search for bright minds and go-getters with a passion for the planet. Sound like you? Check out our available positions at www.grove.com/careers.

Founded in 2012

San Francisco, California, USA

431 employees (42 in marketing)

www.grove.co

66% recommend to a friend

100% CEO approval