5 weeks ago
Program Marketing Content Editor
Higginbotham
Lehi, UT (Unknown)
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All marketing roles in the US
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Program Marketing Content Editor
Lehi, UT (Unknown)
Salary Not AvailableMid Level4+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-channel content and messaging for program launches, turning product details into launch-ready narratives and assets with a sharp eye on audience fit and regulatory needs.
- Messaging & Positioning: Translate features into clear value propositions and campaigns that accelerate awareness and conversion.
- Content Engine: Create and optimize websites, emails, landing pages, and sales assets across organic, paid, and partner channels.
- Testing & Collaboration: Run headline, page, and nurture tests with data-driven iteration across marketing ops, design, and sales teams.
Job Description
Responsibilities
- Program Messaging & Positioning: Partner with Program Management to understand products, target classes, underwriting appetite, differentiators, and go-to-market priorities; Translate program features and competitive advantages into clear messaging frameworks, value propositions, launch narratives, and campaign themes; Support new program launches and refreshes by shaping positioning, messaging, and audience-facing content strategies.
- Multi-Channel Content Creation: Write, edit, and continuously improve content for websites, landing pages, articles, blogs, email campaigns, nurture journeys, paid media (PPC/SEM), print collateral, partner assets, presentations, video scripts, and sales enablement materials; Adapt messaging by audience, funnel stage, distribution partner, and program lifecycle while maintaining brand consistency; Develop content that supports both awareness and conversion across organic, paid, partner, and sales-assisted channels; Optimize content for both traditional search behavior and AI-driven search and answer experiences.
- Testing, Optimization & Performance: Collaborate with Digital Marketing and Marketing Automation to test headlines, calls to action, landing pages, email messaging, ad variations, and nurture flows; Use performance data (traffic, rankings, engagement, CTR, open rates, conversion rates, and lead quality) to refine messaging and improve results; Apply SEO, SEM, UX, and analytics insights to enhance discoverability, readability, and conversion performance.
- Cross-Functional Collaboration & Workflow: Partner with Program Management, Sales, Digital Marketing, Marketing Automation, design, compliance, and external stakeholders to deliver accurate, timely content; Manage content priorities and workflows across multiple concurrent program initiatives and launch timelines; Review and update technical, product, compliance, and training materials to improve clarity, accuracy, and usability; Maintain content standards aligned with brand voice, regulatory requirements, and business objectives.
Requirements
- 4+ years of experience in content marketing, copywriting, marketing communications, product marketing, journalism, or a related field.
- Demonstrated experience creating and optimizing content across digital and traditional channels.
- Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone by audience and channel.
- Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred.
Preferred
- Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
- Strong preference for experience in the Property & Casualty insurance industry, including carriers, agencies, brokerages, MGAs, wholesalers, Insurtech’s, or program-focused organizations.
- Experience in underwriting, production, brokering, claims, or related insurance functions is a plus.
- Experience writing for AI-influenced search environments and using AI-assisted tools responsibly.
Higginbotham
Higginbotham is a single source solution for insurance, financial and HR/employee benefits services. The employee-owned firm was established in 1948 and ranks by revenue today as the nation’s 20th largest independent insurance brokerage. Based in Fort Worth, Texas, Higginbotham serves businesses and individuals through locations across the nation. The firm specializes in tailoring programs to meet each client’s unique needs, and in standing by those programs with their Day Two Services®, which provide proactive customer support through the life of each policy. Higginbotham is a values-driven firm that strives to be family to employees, accountable to clients, teammates to carriers, and generous to communities.
Traffic Signals
Monthly Visitors
50.1K
Monthly Google Ads Budget
$41.1K
Traffic Source Mix
Search
50.6%
Direct
43.7%
Referral
4.2%
Social
0.4%
Paid
1%
Headcount Trend
Current headcount: ~2.4K
Marketing Team
Marketing Team Size
83 (3% of company)
Marketing Roles Posted (Last 30 Days)
2