Own and coordinate category marketing strategy and product storytelling for Home and Jewelry, translating merchandising objectives into actionable plans and ensuring messaging aligns with brand and revenue goals.

Lead product marketing narratives and briefs that bring assortments to life
Collaborate across Merchandising, Creative, and channels to drive integrated campaigns

Job Description

Responsibilities

Category Marketing Strategy & Planning
· Serve as the primary day-to-day marketing partner for the Merchandising teams (Home and Jewelry).
· Develop integrated marketing strategies that support category growth, seasonal priorities, product launches, and enterprise promotional events.
· Translate merchandising objectives, product trends, and customer insights into actionable marketing plans that align with brand strategy.
· Partner with merchant leaders to identify key business-driving opportunities and ensure marketing support is aligned to revenue goals.
· Represent category priorities during seasonal, quarterly, and annual marketing planning processes.
· Ensure category stories are effectively balanced between product storytelling, brand messaging, and promotional support.
Product Marketing & Storytelling
· Lead the development of compelling product marketing narratives that bring product assortments to life for customers.
· Partner with merchandising and creative teams to identify key product stories, trends, seasonal themes, and innovation opportunities.

Requirements

Bachelor’s degree in marketing, Communications, Business, or related field
7+ years of experience in integrated marketing, brand strategy, or related field, preferably in retail or consumer goods.
Proven track record of developing and executing cross channel campaigns that drive results.
Strong understanding of media planning, creative development, and retail marketing cycles.
Exceptional project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
Strong interpersonal and communication skills, with experience influencing and collaborating across diverse teams.
Ability to drive towards decisions, especially in large teams.
Executive presence required.
Creative thinker with strong problem-solving abilities and attention to detail.
Willingness to travel as needed to attend photo shoots or campaign activations.

Benefits

Competitive benefits package including medical/dental/vision
Term life insurance
Paid vacation/holidays
401(k) with Company match
Associate discount on JCPenney merchandise

JCPenney

3.4 Glassdoor

As we reinvent ourselves to fit the diversity of America, we are looking for motivated, talented people who can emerge as Warriors in our organization. JCPenney offers an inclusive environment and culture where you can find and define yourself - your style, your purpose and your career. We know success is built from the inside out, and our associates are the heartbeat of our Company! JCPenney is now part of Catalyst Brands.

Founded in 2018

Plano, Texas, US

40K employees (3,927 in marketing)

www.jcpenney.com

56% recommend to a friend

69% CEO approval