Own and lead US brand strategy and integrated marketing programs, drive performance analytics and P&L management, and develop people and cross‑functional partnerships to support growth and renovation initiatives.

Lead US brand strategy and planning across growth, local positioning, and product strategies
Analyze performance data to guide action and manage P&L to meet objectives
Develop and coach the brand team and collaborate with cross-functional partners

Job Description

Responsibilities

Brand Strategy Leadership: develops US Brand Strategy inclusive of overall US growth strategy, global brand strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies. Translates consumer, category, and competitive insights into actionable strategic plans.
Business Management and Tracking: actively analyzes syndicated data to monitor brand performance and market dynamics and provide recommendations to leadership to maximize growth and drive Demand forecast accuracy. Consistently evaluates business progress against plan and recommends corrective action as needed. Actively manages P&L variances to attain annual and long-range financial objectives.
Marketing Planning & Leadership: develop and execute integrated marketing plans for US, often leveraging global brand plans. Leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations.
Program Evaluation: analyzes program results and marketplace dynamics to provide on-going marketing mix recommendations.
Brand Renovation Pipeline & Development: identifies growth opportunities via line extensions, packaging and other renovation projects. Lead cross-functional team on renovation projects ensuring accurate business case development and on-time route to market.
People Management: supports evolution of internal brand management organization through effective recruitment, management, and development of team.

Requirements

Minimum Bachelor’s degree required, MBA preferred
4+ years of progressive CPG Brand Marketing experience
Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking.
Must have experience managing multiple projects at once in a fast paced, matrix management environment.
Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.

Benefits

PTO and Medical, Dental and Vision Benefits from Day 1
401k Match
Hybrid work schedule in Chicago

Bel

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, Pom’Potes®, and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.645 billion in 2023.Some 10,902 employees in 51 subsidiaries around the world contribute to the deployment of the Group's mission to champion healthier and responsible food for all. Bel products are prepared at 30 production sites and distributed in more than 120 countries.

Suresnes, Île-de-France, FRA

7.5K employees (622 in marketing)

www.groupe-bel.com/en

Traffic Signals

Monthly Visitors

63K

Traffic Source Mix

41.1%

Direct

36.6%

Referral

12%

Social

8.5%

Paid

1.2%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size

521 (7% of company)

Median Career Experience

7 years

Median Tenure

2.3 years

Marketing Roles Posted (Last 30 Days)

People

Recent News

Jura. Le groupe Bel annonce une avancée majeure dans la production de protéines laitières

Oct 22, 2025 • Le Progrès

Jura. Bel, fabricant de La Vache qui rit, noue un partenariat pour conquérir l'immense marché indonésien

Oct 7, 2025 • Le Progrès

Bel se renforce en Asie et noue un partenariat avec le leader indonésien de snacks et de fromage

Oct 7, 2025 • Process Alimentaire

Responsibilities

Brand Strategy Leadership: develops US Brand Strategy inclusive of overall US growth strategy, global brand strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies. Translates consumer, category, and competitive insights into actionable strategic plans.
Business Management and Tracking: actively analyzes syndicated data to monitor brand performance and market dynamics and provide recommendations to leadership to maximize growth and drive Demand forecast accuracy. Consistently evaluates business progress against plan and recommends corrective action as needed. Actively manages P&L variances to attain annual and long-range financial objectives.
Marketing Planning & Leadership: develop and execute integrated marketing plans for US, often leveraging global brand plans. Leads agency partner relationship to ensure maximum efficiency and breakthrough marketing activations.
Program Evaluation: analyzes program results and marketplace dynamics to provide on-going marketing mix recommendations.
Brand Renovation Pipeline & Development: identifies growth opportunities via line extensions, packaging and other renovation projects. Lead cross-functional team on renovation projects ensuring accurate business case development and on-time route to market.
People Management: supports evolution of internal brand management organization through effective recruitment, management, and development of team.

Requirements

Minimum Bachelor’s degree required, MBA preferred
4+ years of progressive CPG Brand Marketing experience
Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking.
Must have experience managing multiple projects at once in a fast paced, matrix management environment.
Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.

Benefits

PTO and Medical, Dental and Vision Benefits from Day 1
401k Match
Hybrid work schedule in Chicago

Marketing jobs

Brand Manager - Boursin

Shopper Marketing Manager - GoGo squeeZ

Integrated Marketing Communications Media Manager - US Bel Cheese

Vice President of Marketing, GoGo squeeZ

Integrated Marketing Communications - Media Manager

All marketing roles in the US

All marketing roles in the US

Brand Manager - Boursin

Shopper Marketing Manager - GoGo squeeZ

Integrated Marketing Communications Media Manager - US Bel Cheese

Vice President of Marketing, GoGo squeeZ

Integrated Marketing Communications - Media Manager

Brand Manager - Boursin

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Bel

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

Brand Manager - Boursin

Shopper Marketing Manager - GoGo squeeZ

Integrated Marketing Communications Media Manager - US Bel Cheese

Vice President of Marketing, GoGo squeeZ

Integrated Marketing Communications - Media Manager

Brand Manager - Boursin

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Bel

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News