10 days ago
Event Marketing Manager
Cvent
Tysons Corner, VA (Hybrid)Full time
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All marketing roles in the US
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Event Marketing Manager
Tysons Corner, VA (Hybrid)
Salary Not AvailableMid Level7+ years expFull time
Posted 10 days ago
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Job Summary
Own and drive end-to-end B2B event marketing campaigns for large-scale hosted events, from strategy to pipeline conversion, with AI-enabled content, audience targeting, and data-driven measurement to optimize ROI.
- Lead end-to-end campaign strategy for large events
- Leverage AI tools for asset creation and personalization
- Develop attribution and reporting to drive pipeline
Job Description
Responsibilities
- Hosted and Attended Event Campaign Strategy
- Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion
- Set the strategy and manage the personnel responsible for execution of Cvent CONNECT Europe
- Develop audience segmentation and targeting models to maximize registration, attendance, and post-event MQL generation
- Define and maintain campaign themes for Cvent’s hosted and attended events that map to Cvent’s brand and content pillars
- End-to-End Campaign Execution
- Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social, employee advocacy, and influencers
- Enable sales to set appointments and engage with attendees pre-event
- Build and optimize post-event nurture sequences to convert attendee engagement into qualified pipeline opportunities
- Lead campaign execution across Tier 1 trade shows, with accountability for impression, engagement, and conversion benchmarks
Requirements
- 7+ years in B2B event marketing, demand generation, or integrated marketing
- Proven experience owning end-to-end campaign strategy for large-scale hosted events or conferences
- Strong command of marketing funnel mechanics — from top-of-funnel awareness through MQL qualification and pipeline conversion
- Familiarity with AI content tools and agentic workflows for content creation and repurposing
- Data-driven mindset with experience building attribution models and campaign dashboards
- Excellent cross-functional collaboration and stakeholder communication skills
Preferred
- Proficiency with marketing automation platforms (Marketo, HubSpot, or similar) and CRM systems (Salesforce)
- Experience marketing event technology, SaaS, or adjacent B2B platforms
- Wrike (or similar project management tool) and Cvent experience
- Background in audience segmentation strategy for enterprise and mid-market accounts
- Experience presenting performance insights to senior leadership
Cvent
Join #CventNation! www.cvent.com/careersWhat We Do: Cvent is a global market-leading meetings, events, & hospitality technology provider. Our Mission: To bring people together, power the human connection and transform the meetings & events industry through innovative technology.Who We Are: With 4,800+ employees & 21,000 customers+, we're one of the largest event technology companies in the world, & we're always looking for the next generation of Cventers to join #CventNation!Cvent is consistently recognized as a Top Workplace by The Washington Post, Washington Business Journal, & certified as a Great Place to Work in the US, UK, & India, among other regional & international accolades.**Career Fraud Alert: In today's digital-first world, fraudulent job offers and hiring manager impersonations, often via social media or chat/messaging apps, continue to increase. To protect yourself, verify all communications come from a legitimate Cvent email (name@cvent.com) and be cautious of requests for personal information, unsolicited messages, and offers via chat or social media. If you suspect fraud, contact HRHelp@cvent.com immediately and apply for positions directly through our careers site at https://careers.cvent.com. Your safety and security are our priority.
Traffic Signals
Monthly Visitors
584.9M
Monthly Google Ads Budget
$198.4K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%
Headcount Trend
Current headcount: ~6.2K
Marketing Team
Marketing Team Size
301 (5% of company)
Median Career Experience
15 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Myllisa Patterson
Vice President Demand Generation
At the company for 12 years 7 months
Stacey Fontenot
SVP, Cloud Marketing | Created Marketing Strategy to Drive Market Share
At the company for 11 years 9 months
Stephen Macatuno
Vice President, Marketing - Global Demand Center
At the company for 20 years 10 months
Mike Dietrich
Vice President, Marketing
At the company for 10 years 11 months
Funding
Total Funding
$621.9M
Last Raise
$475M
Post IPO Equity, 4 years ago
Funding History
- Dec 2021Post IPO Equity • $475M
- Jan 2012Series Unknown • $912K
- Jul 2011Series Unknown • $136M