Own the messaging backbone for Pelago across positioning, launches, and competitive intel, then scale with AI-enabled workflows that keep product storytelling aligned with clinical and commercial needs.

Product Positioning & Narrative: craft differentiated value and buyer-friendly stories for Pelago’s solutions.
GTM Launch & Enablement: provide teams with messaging, assets, and training to execute launches smoothly.
Cross-functional alignment: surface customer and market insights to steer product and marketing decisions.

Job Description

Responsibilities

Own Product Positioning & Narrative - Define positioning and messaging for Pelago’s solutions and new product capabilities.
Translate complex clinical and product innovation into clear value propositions.
Develop messaging frameworks and narrative arcs that help buyers understand Pelago’s differentiated value.
Lead Product Launch & Go-to-Market - Partner with Product and Commercial leaders to plan and execute launches for new features and offerings.
Ensure GTM teams have the messaging, assets, and enablement required for successful launches.
Align product storytelling across sales materials, campaigns, and partner communications.
Enable Sales & Partnerships - Build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs.
Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations.
Own identification of strategic gaps in commercial narrative and enablement and redesign where necessary.
Own and Scale Competitive Intelligence - Monitor the behavioral health, digital health, and employer benefits markets.

Requirements

8–12 years of experience in product marketing, strategy, or go-to-market roles.
Experience building positioning, messaging frameworks, and sales enablement materials.
Strong storytelling skills and ability to translate complex ideas into clear narratives.
Experience developing competitive intelligence and market insights.
Comfort working cross-functionally with product, clinical, and commercial teams.
Proficient in Google Slides / PowerPoint.
Experience using AI tools to enhance research, productivity, and content development.
Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care.

Benefits

Generous and meaningful equity package
Full Medical, Dental, & Vision coverage
401k Plan
Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
Paid maternity, paternity & new parent leave
Flexible working environment
Annual Learning and Development stipend to support continued learning and career development
Wellness Reimbursement Program
Access to Reproductive & Family Planning Care
Substance Use Support for employees and family members

Pelago

3.7 Glassdoor

Pelago is the world’s leading virtual clinic for substance use management. We are transforming substance use support—from prevention to treatment—delivering education, management skills, and opportunities for positive change to members struggling with substance use, most commonly tobacco, alcohol, opioids, and cannabis. Our solution gives employers the means to offer on-demand, personalized support to workers seeking to live healthier lives. Pelago’s cognitive behavioral therapy (CBT) and medication-assisted treatment (MAT) programs deliver convenient, accessible, and effective support that seamlessly integrates with health plans, pharmacy benefit managers, and wellness platforms. Visit www.pelagohealth.com for more information.

Founded in 2017

New York, New York, USA

165 employees (17 in marketing)

www.pelagohealth.com

61% recommend to a friend

70% CEO approval

Traffic Signals

Monthly Visitors

57.8K

Traffic Source Mix

45.6%

Direct

39.1%

Referral

10%

Social

3.8%

Paid

1.1%

Headcount Trend

Current headcount: ~165

Marketing Team

Marketing Team Size

13 (8% of company)

Median Career Experience

16 years

Median Tenure

3.7 years

Marketing Roles Posted (Last 30 Days)

People

Founders / CEO

Remi POUJEAUX

CTO and Co-Founder

At the company for 2 years 1 month

Vincent Delamarre

CEO & Co-Founder

At the company for 2 years 1 month

Marketing Leadership

Jodie S.

Consultant, User Acquisition Manager, Paid Social Marketing

At the company for 3 years 8 months

Funding

Total Funding

$151.6M

Last Raise

$58M

Series C, 2 years ago

Funding History

Mar 2024
Series C • $58M
Jul 2022
Series B • $15M
Jul 2021
Series B • $64M

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