2 weeks ago
Marketing Coordinator- Johnny Rockets
FAT Brands Inc
Los Angeles, CA (Hybrid)$60K/yr – $70K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Coordinator- Johnny Rockets
Los Angeles, CA (Hybrid)
$60K/yr – $70K/yrEntry Level1+ years exp
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the local store marketing engine by coordinating franchisee-led market analysis, events, and campaigns to hit SSS and profitability targets.
- Local Store Marketing Execution: Drive franchisee collaboration on market initiatives, events, and partnerships to lift profitable SSS.
- Franchisee Enablement & Campaign Support: Manage creative requests, training, and proofing with design for local campaigns.
- Data, Insights & Reporting: Pull competitive data and feedback into brand campaigns to optimize future strategies.
Job Description
Responsibilities
- Assist in the development and execution of measurable marketing plans to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability.
- Assist the Brand Team in the execution of key tactics to build upon category leadership positioning and help increase profitable SSS results for the division.
- Work directly with franchisees to coordinate all marketing-related tasks associated with opening a new store.
- Ensure local store marketing plans are planned and executed.
- Collaborate with franchisees to conduct market analysis to determine best marketing initiatives to activate on a local level.
- Collaborate with franchisees to coordinate local store events, celebrations, and partnerships.
- Lead monthly calls with Brand Ambassadors to review quarterly LSM programs and facilitate roundtable discussions on effective local store marketing strategies.
- Coordinate franchisee creative requests, inclusive of fielding them, training franchisees on best practices, and working through the proofing process with our design team to ensure franchisees have what they need for successful campaigns at the local level.
- Communicate LSM Resources, including LSM Guides, Action Plans, Quick Info Sheets, Training Videos, Planning Guides and Webinars to Franchisees.
- Assist the Brand Team in pulling data and maintaining competitive research and sales reporting to provide key insights into various marketing campaigns to optimize for future brand strategies and objectives.
Requirements
- At least 1-3 years of applicable marketing experience, preferably in a nationally branded, franchised restaurant environment or agency experience managing one or more restaurant brands.
- A bachelor’s degree in marketing, communications, or related field preferred.
- Advanced written communication skills required.
- Be able to effectively communicate in a one-on-one setting and a team setting.
- Ability to set and meet deadlines.
- Experience using Dropbox, Facebook, Google My Business, OLO. Third-Party Delivery Platforms, and Asana preferred.
- Dependable transportation required.
- Some travel may be required.
- This is a remote position.
FAT Brands Inc
3.8 Glassdoor
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean, Ponderosa and Bonanza Steakhouses, Twin Peaks, Fazoli's, Native Grill & Wings, Smokey Bones and franchises over 2,300 units worldwide.Our passionate and dedicated in-house support teams work across all brands. The Operations, Construction, Purchasing, Architecture & Design, Kitchen Design, Training, Logistics and Marketing departments are highly experienced and dedicated to helping our franchisees achieve their entrepreneurial goals. Our franchisees are in business for themselves, not by themselves. Our strategically aligned, complimentary restaurant concepts, provide our franchisees the opportunity for continued growth within the markets they develop, across multiple brands and industry segments, while diversifying their portfolio of brands.
Founded in 2017
Beverly Hills, California, USA
208 employees (41 in marketing)
68% recommend to a friend
Traffic Signals
Monthly Visitors
29.7K
Traffic Source Mix
Search
42.4%
Direct
33.3%
Referral
18.9%
Social
0.1%
Headcount Trend
Current headcount: ~208
Marketing Team
Marketing Team Size
33 (16% of company)
Marketing Roles Posted (Last 30 Days)
8
Funding
Total Funding
$465.7M
Last Raise
$416.7M
Post IPO Debt, 2 years ago
Funding History
- Nov 2024Post IPO Debt • $416.7M
- Aug 2020Post IPO Equity • $9M
- Mar 2020Post IPO Debt • $40M