Owns paid search, SEO, and AI optimization programs, driving enterprise campaigns, site SEO enhancements, and AI visibility initiatives, with reporting, stakeholder collaboration, and team mentorship.

Job Description

Responsibilities

Paid Search Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management. Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly. Assist in paid search campaign strategies and testing projects. Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed. Pull weekly campaign reports and analyze campaign highlights and action items. Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis. Contribute to monthly marketing best practices presentations and quarterly digital agency reviews. Coordinate with digital media agencies as needed. Mentor teams on SEM best practices, update on industry news, maintain relevant certifications, and identify learning opportunities.
SEO Support Sr. Digital Marketing Manager with SEO projects. Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements, and new site features. Monitor SEO performance by utilizing SEO tools such as Semrush, Google Search Console, and Google Analytics 4. Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis. Mentor teams on SEO best practices, update on industry news and identify learning opportunities.
AI Search Support the Sr. Digital Marketing Manager with AI optimization projects. Measure AI performance using AI tools. Identify and implement AI optimizations to improve our AI visibility, brand mentions, and SOV scores. Mentor teams on AIO best practices

Requirements

A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience
Google Ads Certification is a plus
Proficient in Google Analytics 4, Certification is a plus
2 – 3 years managing search campaigns for a business or agency
2 – 4+ years total work experience in a business or agency setting
Experience independently managing paid search campaigns from soup to nuts
Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required
Working knowledge of Google Ads Editor is a plus
Data (formerly Looker) Studio knowledge is a plus
Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus.

Preferred

Google Ads Certification is a plus
Proficient in Google Analytics 4, Certification is a plus
Data (formerly Looker) Studio knowledge is a plus
Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus
Sitecore is a plus
Understanding of Schema a plus
Understanding of web analytics methodology and strategies
Proficient with Monday.com, or other project management tools
Hospitality/Gaming industry experience a plus but not required

Benefits

Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
Generous retirement savings options are available.
Free uniforms
Free parking
Discounted meals
Service and Attendance bonuses
Tuition reimbursement
Discounts on hotels, theme parks, travel, and more!
Life at Live!
24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Paid Search Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management. Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly. Assist in paid search campaign strategies and testing projects. Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed. Pull weekly campaign reports and analyze campaign highlights and action items. Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis. Contribute to monthly marketing best practices presentations and quarterly digital agency reviews. Coordinate with digital media agencies as needed. Mentor teams on SEM best practices, update on industry news, maintain relevant certifications, and identify learning opportunities.
SEO Support Sr. Digital Marketing Manager with SEO projects. Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements, and new site features. Monitor SEO performance by utilizing SEO tools such as Semrush, Google Search Console, and Google Analytics 4. Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis. Mentor teams on SEO best practices, update on industry news and identify learning opportunities.
AI Search Support the Sr. Digital Marketing Manager with AI optimization projects. Measure AI performance using AI tools. Identify and implement AI optimizations to improve our AI visibility, brand mentions, and SOV scores. Mentor teams on AIO best practices

Requirements

A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience
Google Ads Certification is a plus
Proficient in Google Analytics 4, Certification is a plus
2 – 3 years managing search campaigns for a business or agency
2 – 4+ years total work experience in a business or agency setting
Experience independently managing paid search campaigns from soup to nuts
Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required
Working knowledge of Google Ads Editor is a plus
Data (formerly Looker) Studio knowledge is a plus
Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus.

Preferred

Google Ads Certification is a plus
Proficient in Google Analytics 4, Certification is a plus
Data (formerly Looker) Studio knowledge is a plus
Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus
Sitecore is a plus
Understanding of Schema a plus
Understanding of web analytics methodology and strategies
Proficient with Monday.com, or other project management tools
Hospitality/Gaming industry experience a plus but not required

Benefits

Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
Generous retirement savings options are available.
Free uniforms
Free parking
Discounted meals
Service and Attendance bonuses
Tuition reimbursement
Discounts on hotels, theme parks, travel, and more!
Life at Live!
24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.