2 months ago
Marketing Director (70687)
Priority Management
Denison, TX (On-site)Full time
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Marketing Director (70687)
Denison, TX (On-site)
Salary Not AvailableDirector/Executive4+ years expFull time
Posted 2 months ago
Job Summary
Own community-facing marketing and public-relations initiatives for a long-term care facility, aligning branding, outreach, and resident/program communications with compliance and privacy requirements.
- Lead marketing, PR, and outreach to grow census and community awareness.
- Build relationships with residents, families, referral sources, civic groups, media, and community leaders.
- Serve as media contact and ensure accurate, compliant communications respecting privacy rules.
Job Description
Responsibilities
- Lead the facility’s marketing, public relations, and outreach efforts to support census growth and community awareness.
- Coordinate promotions, publications, newsletters, tours, special events, and internal communications.
- Build relationships with residents, families, referral sources, civic groups, media outlets, and community leaders.
- Serve as an approved media contact and help ensure all public communications are accurate, professional, and compliant with privacy requirements.
- Maintain marketing materials, monitor online presence and reviews, and track campaign performance and return on investment.
- Collaborate with the Administrator and department leaders on long-range planning, branding, and community engagement initiatives.
- Provide creative support for resident programs, social media efforts, and other outreach activities while following HIPAA and media release requirements.
- Prepare and manage the department budget in collaboration with the Administrator to support marketing goals and facility initiatives.
- Participate on facility committees and in meetings as assigned by the Administrator.
- Attend required in-service training and professional development programs, including topics such as OSHA, TB, HIPAA, and abuse prevention.
Requirements
- Bachelor degree from an accredited college or university, or five years' experience in marketing/public relations in a health care setting
- Up to three years of marketing or public relations
- Effective Communication, Mass Media, Advertising, Policies, Education, Community Relations Organization Structure, Social and Activity Services and Government Relations as they relate to Nursing Facility Operations
- Ability to plan, organize and effectively present ideals and concepts to community groups/agencies
- Professional and creative verbal and writing skills
- Assimilate information from a variety of sources, analyze information and make recommendations to the Administrator
- Strong communication, leadership, organizational, and relationship-building skills.
- Ability to work independently, make sound decisions, and maintain professionalism in a fast-paced environment.
- Ability to work effectively with residents, families, staff, referral sources, government representatives, and the public.
- Knowledge of health care regulations, privacy requirements, and long-term care practices preferred.
- Commitment to teamwork, integrity, flexibility, and quality resident care.
- Must be able to perform the essential functions of the position without posing a direct threat to the health or safety of others.
Preferred
- Health care marketing or public relations
- Preferred: Health care marketing or public relations
Benefits
- Medical | Dental | Vision
- Basic Company Paid Life insurance
- Long Term Disability
- Voluntary Life Insurance for the Employee, Employee Spouse and Employee Children
- Short Term Disability, Cancer, Critical Illness, Accidental and Universal Life
- Employee Referral Bonus Potential Program
- Daily Pay
- Tuition Reimbursement
- Paid Time Off
Priority Management
Priority Management is a world leader in management training and organizational development with 55 locations worldwide. Since 1980, we have developed and delivered a highly effective suite of training programs to over 2.2 million professionals across the globe. For over 3 decades we have serviced organizations of all sizes - from SMEs to Fortune 500 firms - helping individuals and teams work smarter, find greater work-life balance, and improve their overall productivity.In our flagship Working Sm@rt courses, we tailor our proven productivity processes and time management best practices to Microsoft Outlook, Google, IBM Notes, Groupwise, iPhones and iPads, so you can leverage the technologies within your organization and discover a better way to work!
Marketing Team
Marketing Team Size
5 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
1.5K
Traffic Source Mix
Search
62.2%
Direct
17.1%
Referral
9.1%
Social
10.4%
Paid
1%
Headcount Trend
Current headcount: ~186