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7 marketing jobs

Whoop logo
10 days ago

Lead, Lifecycle Marketing Automation

Whoop

Boston, MA (On-site)Full time$100K/yr – $150K/yr
Whoop logo
5 weeks ago

Manager, Performance Marketing

Whoop

Boston, MA (On-site)Full time$100K/yr – $150K/yr
Whoop logo
7 weeks ago

Senior Business Analyst (Brand Marketing)

Whoop

Boston, MA (On-site)Full time$120K/yr – $155K/yr
Whoop logo
7 weeks ago

Business Analyst I (Growth Marketing)

Whoop

Boston, MA (On-site)Full time$85K/yr – $110K/yr
Whoop logo
2 months ago

Business Analyst II (Lifecycle Marketing)

Whoop

Boston, MA (On-site)Full time$100K/yr – $125K/yr
Whoop logo
2 months ago

Senior Manager, Performance Marketing

Whoop

Boston, MA (On-site)Full time$130K/yr – $170K/yr
Whoop logo
3 months ago

Sr. Specialist, Community Engagement

Whoop

Boston, MA (Hybrid)Full time$80K/yr – $110K/yr

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7 jobs
Whoop logo

Lead, Lifecycle Marketing Automation

Whoop

Boston, MA (On-site)

$100K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
10 days ago
Whoop logo

Manager, Performance Marketing

Whoop

Boston, MA (On-site)

$100K/yr - $150K/yrIn-houseFull-timeManager4+ years exp.
5 weeks ago
Whoop logo

Senior Business Analyst (Brand Marketing)

Whoop

Boston, MA (On-site)

$120K/yr - $155K/yrIn-houseFull-timeSenior level4+ years exp.
7 weeks ago
Whoop logo

Business Analyst I (Growth Marketing)

Whoop

Boston, MA (On-site)

$85K/yr - $110K/yrIn-houseFull-timeEntry level1+ years exp.
7 weeks ago
Whoop logo

Business Analyst II (Lifecycle Marketing)

Whoop

Boston, MA (On-site)

$100K/yr - $125K/yrIn-houseFull-timeMid level2+ years exp.
2 months ago
Whoop logo

Senior Manager, Performance Marketing

Whoop

Boston, MA (On-site)

$130K/yr - $170K/yrIn-houseFull-timeSenior level7+ years exp.
2 months ago
Whoop logo

Sr. Specialist, Community Engagement

Whoop

Boston, MA (Hybrid)

$80K/yr - $110K/yrIn-houseFull-timeSenior level3+ years exp.
3 months ago
Whoop logo
Whoop

Lead, Lifecycle Marketing Automation

Boston, MA (On-site)

$100K/yr – $150K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Description

Responsibilities

  • Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels, translating business requirements into scalable audiences, triggers, journey logic, personalization, and automated workflows.
  • Own hands-on technical campaign development, including complex HTML and CSS email builds, reusable templates and components, responsive email development, and dynamic personalization using Handlebars, Liquid, and other templating logic.
  • Own technical implementation across the Lifecycle Marketing technology stack, including audience activation and segmentation in Hightouch, campaign orchestration in Iterable, SQL-based data validation, integrations, APIs, webhooks, and other technologies that power member communications.
  • Build scalable automation and AI-enabled workflows that reduce manual campaign production, increase execution speed, and improve quality. Explore, evaluate, and operationalize emerging technologies and capabilities, including agentic campaign development, AI-generated content, and automated quality assurance.
  • Establish and continuously improve technical and operational standards across campaign development, quality assurance, data validation, localization, privacy and compliance, troubleshooting, documentation, platform governance, and reusable development practices.
  • Partner closely with Lifecycle Marketing, Product, Engineering, Data, Creative, and other teams to translate complex business and member needs into technical solutions, independently troubleshoot issues, and identify opportunities to create more connected experiences across WHOOP communications and the product.

Requirements

  • 5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences.
  • Deep hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution. You understand the underlying principles of marketing automation and can adapt quickly across platforms and technologies.
  • Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages.
  • SQL proficiency and experience working with customer data and audience activation technologies such as Hightouch, Census, Segment, or similar platforms, with a strong understanding of event-driven data, customer attributes, segmentation, and how data moves between systems.
  • Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues.
  • Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work. Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued.
  • Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation.
  • Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams.

Preferred

  • Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations.
Whoop logo

Whoop

3.5 Glassdoor

The all-new WHOOP is here — your 24/7 wearable coach designed to help you improve your health, fitness, and longevity.

Founded in 2012
Boston, Massachusetts, USA
1.2K employees (124 in marketing)
www.whoop.com
55% recommend to a friend
58% CEO approval

Salaries

Posted range

$100K/yr – $150K/yr

Taken straight from the job posting.

See all Whoop salaries

Marketing Team

Marketing Team Size
89 (7% of company)
Median Career Experience
8 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
2

People

Founders / CEO

Aurelian Nicolae
Aurelian Nicolae
Co-Founder & Chief Hardware Engineer
At the company for 14 years 2 months
Will Ahmed
Will Ahmed
Founder & CEO
At the company for 14 years 9 months

HR / Recruitment

Travis Upham
Travis Upham
AVP, Talent Acquisition
At the company for 7 years
Avery Bachman
Avery Bachman
Sports & Talent Marketing Manager
At the company for 6 years 2 months

Marketing Leadership

Carly Burtnick
Carly Burtnick
Executive Assistant to the Chief Financial Officer & Chief Marketing Officer
At the company for 1 year 10 months
John Sullivan
John Sullivan
Chief Marketing Officer
At the company for 9 years 9 months
Kim Ferry
Kim Ferry
Vice President, Marketing Strategy & Operations
At the company for 10 months
Josh Friedman
Josh Friedman
Associate Vice President, Product Marketing
At the company for 2 years 10 months

Funding

Total Funding
$404.8M
Last Raise
$200M
Undisclosed, 2 months ago

Funding History

  • Jan 2026
    Undisclosed
  • Aug 2021
    Series F • $200M
  • Oct 2020
    Series E • $100M

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$131.6K
Traffic Source Mix
Search
45.6%
Direct
47.3%
Referral
4.2%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~1.2K

Recent News

WHOOP Eyes IPO, Glucose Monitoring
Nov 18, 2025 • Fitt Insider
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Whoop's Blood Testing Feature Is Now Live, and I'm Skeptical
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Sep 26, 2025 • Sports Business Journal
Apple Watch Ultra 3 vs Whoop: Which Fitness Tracker Truly Leads the Pack?
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I tried the new Whoop MG. Its latest feature scared me straight
Sep 25, 2025 • The Knockturnal
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Sep 25, 2025 • DelveInsight Business Research LLP
New Report: Organizations Could Unlock $20,000+ Savings Per Data Analyst with Streamlined Workflows
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WHOOP Expands Executive Team with Appointment of Chief Creative Officer and Chief Administrative Officer
Sep 22, 2025 • Business Wire
WHOOP Appoints Johan Liden as Chief Creative Officer and Jason Lynch as Chief Administrative Officer and Chief Legal Officer
Sep 22, 2025 • citybiz
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Sep 19, 2025 • T3
WHOOP Adds Advanced Labs
Sep 18, 2025 • Fitt Insider
WHOOP to Bring Clinical Lab Testing from Quest Diagnostics to the WHOOP App
Sep 18, 2025 • Yahoo Finance
Portable Medical Devices Market Size Worth USD 202.52 Billion by 2034 Driven by Rising Home Healthcare Demand and Wearable Technology Advancements
Sep 17, 2025 • Precedence Research
Corps equips freshmen with WHOOP bands
Sep 12, 2025 • University of North Georgia
Apple Watch Hypertension Detection Coming Next Week After FDA Nod
Sep 12, 2025 • Deccan Chronicle
U.S. FDA approves Apple Watch high blood pressure detection
Sep 12, 2025 • Mac Daily News
Whoop class action alleges users’ health data shared without consent
Sep 11, 2025 • Class Action Lawsuits
The Polar Loop is the company’s answer to Whoop without the subscription fees
Sep 11, 2025 • Stuff.co.za
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Sep 11, 2025 • The Hindu
Oura 4 review: new generation device smartens up
Sep 11, 2025 • Irish Times
Dispelling Myths of Open Source Complexity With Apache Iceberg
Sep 11, 2025 • The New Stack
I'm the founder and CEO of Whoop. My days consist of workouts followed by cold plunges, meditation, and meetings.
Sep 10, 2025 • Business Insider
Now I know why celebrities are moving to smart straps without screens… I might too
Sep 6, 2025 • The Indian Express
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Sep 6, 2025 • WIRED
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Sep 4, 2025 • The Verge
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Sep 3, 2025 • Business Wire
Polar Launches Whoop-Like Screenless Fitness Tracker, No Subscription Needed
Sep 3, 2025 • PCMag.com - Technology Product Reviews, News, Prices & Tips
Polar Debuts Wearable Subscription-Free Fitness Band
Sep 3, 2025 • PYMNTS.com
The 8-day Polar Loop tracker challenges Whoop and Garmin with subscription-free workout data
Sep 3, 2025 • Android Central
Whoop 5.0 Review: Good for Apple Watch Users
Aug 26, 2025 • Counterpoint Technology Market Research
Whoop Health Privacy Lawsuit Alleges Unauthorized Data Sharing
Aug 26, 2025 • Milberg
I swapped my Apple Watch SE for a Whoop band, and I'm now convinced it's the round-the-clock personal trainer I need
Aug 26, 2025 • TechRadar
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Aug 26, 2025 • PR Newswire
After three months of testing, there's some major flaws with the Whoop MG
Aug 24, 2025 • Live Science
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Aug 23, 2025 • Startland News
How Healthspan on WHOOP Helps You Optimize Longevity
Aug 22, 2025 • WHOOP
The FDA and WHOOP Debate Challenges the Line Between Wellness Products and Medical Devices
Aug 21, 2025 • Wilson Sonsini
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Aug 20, 2025 • Sports Illustrated
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Aug 19, 2025 • WHOOP
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Aug 19, 2025 • Android Police
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Aug 14, 2025 • PCMag
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Whoop Won't Remove Its New Blood Pressure Tool Despite FDA Request
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Aug 14, 2025 • 9to5Google
Whoop rolled out a tool that measures blood pressure. The FDA wants to regulate it.
Aug 14, 2025 • Boston Globe
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Aug 13, 2025 • Law360
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Aug 5, 2025 • masslive
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Aug 1, 2025 • Lifehacker
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Jul 28, 2025 • NBC News
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Jul 28, 2025 • Tech Times
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Jul 24, 2025 • WHOOP
FDA Issues Warning to WHOOP: Blood Pressure Feature Faces Medical Device Regulation Challenges in 2025
Jul 24, 2025 • Medical Device and Diagnostic industry
WHOOP receives warning letter from FDA for Blood Pressure Insights
Jul 21, 2025 • Mobi Health News
WHOOP: Will Ahmed | How I Built This
Jul 21, 2025 • WNYC
Whoop’s FDA warning letter sparks debate over blood pressure as a wellness metric
Jul 18, 2025 • MedTech Dive
WHOOP wants to slow time – and the Gulf is listening
Jul 18, 2025 • Arabian Business
WHOOP, FDA Clash Over Wellness Wearables
Jul 17, 2025 • Fitt Insider
Whoop pushes back on FDA blood pressure warning
Jul 17, 2025 • Longevity.Technology - Latest News, Opinions, Analysis and Research
FDA Warns Whoop on Blood Pressure Feature, CEO Says ‘We’re Not Backing Down’
Jul 16, 2025 • Athletech News
Whoop MG Reviewed: Wearable Fitness Tracker Meets Medical-Grade Monitoring
Jul 15, 2025 • RUN | Powered by Outside
Why WHOOP Stands Behind Blood Pressure Insights
Jul 15, 2025 • WHOOP
Whoop says FDA is 'overstepping its authority' with warning about blood pressure feature
Jul 15, 2025 • CNBC
The Whoop 5.0 Is a Massive Upgrade to Health Tracking. I Wasn’t Ready.
Jul 13, 2025 • Gizmodo
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Jul 8, 2025 • Phone Arena

Links

www.whoop.comLinkedInX (Twitter)Crunchbase