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6 marketing jobs

Whoop logo
8 days ago

Senior Business Analyst (Brand Marketing)

Whoop

Boston, MA (On-site)Full time$120K/yr – $155K/yr
Whoop logo
8 days ago

Business Analyst I (Growth Marketing)

Whoop

Boston, MA (On-site)Full time$85K/yr – $110K/yr
Whoop logo
5 weeks ago

Business Analyst II (Lifecycle Marketing)

Whoop

Boston, MA (On-site)Full time$100K/yr – $125K/yr
Whoop logo
5 weeks ago

Senior Manager, Performance Marketing

Whoop

Boston, MA (On-site)Full time$130K/yr – $170K/yr
Whoop logo
5 weeks ago

Senior Specialist, Affiliate Marketing

Whoop

Boston, MA (On-site)Full time$80K/yr – $110K/yr
Whoop logo
7 weeks ago

Sr. Specialist, Community Engagement

Whoop

Boston, MA (Hybrid)Full time$80K/yr – $110K/yr

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6 jobs
Whoop logo

Senior Business Analyst (Brand Marketing)

Whoop

Boston, MA (On-site)

$120K/yr - $155K/yrIn-houseFull-timeSenior level4+ years exp.
8 days ago
Whoop logo

Business Analyst I (Growth Marketing)

Whoop

Boston, MA (On-site)

$85K/yr - $110K/yrIn-houseFull-timeEntry level1+ years exp.
8 days ago
Whoop logo

Business Analyst II (Lifecycle Marketing)

Whoop

Boston, MA (On-site)

$100K/yr - $125K/yrIn-houseFull-timeMid level2+ years exp.
5 weeks ago
Whoop logo

Senior Manager, Performance Marketing

Whoop

Boston, MA (On-site)

$130K/yr - $170K/yrIn-houseFull-timeSenior level7+ years exp.
5 weeks ago
Whoop logo

Senior Specialist, Affiliate Marketing

Whoop

Boston, MA (On-site)

$80K/yr - $110K/yrIn-houseFull-timeSenior level5+ years exp.
5 weeks ago
Whoop logo

Sr. Specialist, Community Engagement

Whoop

Boston, MA (Hybrid)

$80K/yr - $110K/yrIn-houseFull-timeSenior level3+ years exp.
7 weeks ago
Whoop logo
Whoop

Senior Business Analyst (Brand Marketing)

Boston, MA (On-site)

$120K/yr – $155K/yrSenior Level4+ years expFull time

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive brand performance analytics end to end, partnering on measurement design, dashboards, and strategic recommendations across campaigns and markets.

  • Lead brand performance analysis and reporting
  • Shape measurement strategy and actionable insights

Job Description

Responsibilities

  • Brand Performance Analysis: Analyze brand campaign performance across media channels, creative executions, audience segments, and markets to identify trends, measure effectiveness, and generate actionable insights that improve brand investment decisions.
  • Measurement Strategy & Experimentation: Partner with Brand, Media, and Data Science teams to design, execute, and evaluate brand measurement initiatives, including incrementality testing, brand lift studies, geo-lift experiments, marketing mix modeling, and other methodologies that connect upper-funnel investment to business outcomes.
  • Brand Analytics & Reporting: Build and maintain trusted dashboards, reporting frameworks, and measurement tools that provide visibility into brand health, awareness, consideration, media effectiveness, and other key upper-funnel performance metrics.
  • Insights & Strategic Recommendations: Synthesize survey data, media performance, web behavior, and brand health metrics into clear, data-driven recommendations that influence creative strategy, media planning, and long-term marketing investment.
  • Cross-Functional Partnership: Partner closely with Brand Marketing, Media, Data Science, and external measurement partners to define business questions, improve measurement capabilities, and advance WHOOP's overall brand measurement strategy.

Requirements

  • 4+ years of experience in business analytics, marketing analytics, or a related analytical function supporting consumer businesses.
  • Strong analytical problem-solving skills with the ability to synthesize diverse data sources into clear business insights and effectively communicate recommendations to technical and non-technical stakeholders.
  • Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.
  • Experience with brand or upper-funnel measurement methodologies such as brand lift studies, awareness tracking, geo-lift experiments, or marketing mix modeling.
  • Familiarity with media concepts and metrics (reach, frequency, impressions, CPM, GRPs) and how they connect to brand outcomes.
  • Highly organized with the ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Benefits

  • In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
  • The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
  • At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
Whoop logo

Whoop

3.5 Glassdoor

The all-new WHOOP is here — your 24/7 wearable coach designed to help you improve your health, fitness, and longevity.

Founded in 2012
Boston, Massachusetts, USA
1.2K employees (124 in marketing)
www.whoop.com
55% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$131.6K
Traffic Source Mix
Search
45.6%
Direct
47.3%
Referral
4.2%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
89 (7% of company)
Median Career Experience
8 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
6

People

Founders / CEO

Aurelian Nicolae
Aurelian Nicolae
Co-Founder & Chief Hardware Engineer
At the company for 14 years
Will Ahmed
Will Ahmed
Founder & CEO
At the company for 14 years 7 months

HR / Recruitment

Travis Upham
Travis Upham
AVP, Talent Acquisition
At the company for 6 years 10 months
Avery Bachman
Avery Bachman
Sports & Talent Marketing Manager
At the company for 6 years

Marketing Leadership

Carly Burtnick
Carly Burtnick
Executive Assistant to the Chief Financial Officer & Chief Marketing Officer
At the company for 1 year 8 months
John Sullivan
John Sullivan
Chief Marketing Officer
At the company for 9 years 7 months
Kim Ferry
Kim Ferry
Vice President, Marketing Strategy & Operations
At the company for 8 months
Josh Friedman
Josh Friedman
Associate Vice President, Product Marketing
At the company for 2 years 8 months

Funding

Total Funding
$404.8M
Last Raise
$200M
Undisclosed, 2 months ago

Funding History

  • Jan 2026
    Undisclosed
  • Aug 2021
    Series F • $200M
  • Oct 2020
    Series E • $100M

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