6 weeks ago
VP of Marketing
Daisy
New York City, NY (On-site)Full time$200K/yr – $250K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
VP of Marketing
New York City, NY (On-site)
$200K/yr – $250K/yrSenior Level15+ years expFull time
Posted 6 weeks ago
Job Summary
Own and drive Daisy’s end-to-end marketing strategy across brand, content, growth, and demand generation while building and guiding a scalable marketing organization that leverages AI tools to accelerate speed and creativity.
- Own the end-to-end marketing strategy across brand, content, growth, and demand generation
- Build and mentor a scalable marketing team aligned to rapid growth
Job Description
Responsibilities
- Own the company’s end-to-end marketing strategy across brand, content, growth, communications, and demand generation
- Partner directly with the CEO and executive leadership team to define Daisy’s marketing vision, positioning, and long-term growth strategy
- Build, hire, mentor, and scale a high-performing marketing organization, establishing the structure, talent strategy, and operating model needed to support rapid company growth
- Champion the adoption of AI tools and automation at an organizational level to improve speed, creativity, and efficiency across marketing
- Define and elevate Daisy's brand presence across website, messaging, creative, and go-to-market channels
- Develop and execute integrated go-to-market strategies that drive brand awareness, customer acquisition, inbound demand, and revenue growth
- Oversee and optimize the website as a key acquisition and brand channel
- Create content across multiple formats to support awareness, sales, recruiting, and customer trust
- Manage inbound lead flow and routing processes in partnership with Sales
- Use HubSpot (or similar platforms) to build, measure, and optimize marketing programs
Requirements
- 15+ years of marketing experience, ideally in high-growth tech or tech-enabled companies
- Proven experience developing and executing company-wide marketing strategies that drive brand awareness, demand generation, and business growth
- Demonstrated success leading, building, and scaling high-performing marketing teams, including hiring, mentoring, and developing talent
- Proven experience serving as a strategic partner to CEOs and executive leadership teams, influencing company strategy and go-to-market initiatives
- Experience partnering closely with executive leadership to influence company strategy and go-to-market initiatives
- A proven ability to balance strategic leadership with hands-on execution in an early-stage, high-growth environment
- Hands-on experience using AI tools to enhance marketing strategy, content creation, campaign execution, and operational efficiency
- Strong generalist background with a focus on brand, content and communication
- Experience with HubSpot or similar CRM / marketing automation platforms
- Builder mentality with hustle, urgency, and willingness to roll up sleeves
Benefits
- competitive benefits package
Daisy
Daisy is a tech-driven, full-service condo and co-op management company, reimagining how buildings are run. Boards govern easily, neighbors live better, and home feels like home.
Salaries
Posted range
$200K/yr – $250K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
7 (4% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
Funding
Last Raise
Series Unknown, 2 years ago
Funding History
- Aug 2024Series Unknown
- Aug 2022Series A
- Mar 2020Seed
Traffic Signals
Monthly Visitors
15.8K
Monthly Google Ads Budget
$44.1K
Traffic Source Mix
Search
10.7%
Direct
28%
Referral
1.4%
Social
57.6%
Paid
0.4%
Headcount Trend
Current headcount: ~163