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5 marketing jobs

Lids logo
1 day ago

Brand Manager, Brand & Collaborations

Lids

Indianapolis, IN (On-site)Full time
Lids logo
4 weeks ago

6777 - Card Breaker - Stores

Lids

Las Vegas, NV (Unknown)Full time$22/hr – $28/hr
Lids logo
4 months ago

Communications Specialist

Lids

Indianapolis, IN (Unknown)Full time
Lids logo
6 months ago

Social Media Coordinator

Lids

Indianapolis, IN (On-site)Full time
Lids logo
7 months ago

Manager, Social Media

Lids

Indianapolis, IN (On-site)

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5 jobs
Lids logo

Brand Manager, Brand & Collaborations

Lids

Indianapolis, IN (On-site)

In-houseFull-timeMid level4+ years exp.
1 day ago
Lids logo

6777 - Card Breaker - Stores

Lids

Las Vegas, NV (Unknown)

$22/hr - $28/hrIn-houseFull-timeMid level3+ years exp.
4 weeks ago
Lids logo

Communications Specialist

Lids

Indianapolis, IN (Unknown)

In-houseFull-timeMid level2+ years exp.
4 months ago
Lids logo

Social Media Coordinator

Lids

Indianapolis, IN (On-site)

In-houseFull-timeMid level3+ years exp.
6 months ago
Lids logo

Manager, Social Media

Lids

Indianapolis, IN (On-site)

In-houseManager7+ years exp.
7 months ago
Lids logo
Lids

Brand Manager, Brand & Collaborations

Indianapolis, IN (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own and lead ambassadorships and brand collaborations across sports, fashion, and entertainment, coordinating planning, partnerships, and activation programs end-to-end while ensuring brand alignment and timely delivery.

  • Own workstreams for Fitted Fest and Fanatics Fest activations
  • Develop influencer and ambassador strategies, briefs, and activation plans
  • Coordinate calendars, cross-functional timelines, and partner communications

Job Description

Responsibilities

  • Lead day-to-day planning and execution for ambassadorships, special projects across sports, fashion, music, entertainment, and creator communities.
  • Lead day to-day management and internal and external partner communication for marquee brand moments that fall under brand and collaborations umbrella including Fitted Fest, Fanatics Fest collaboration programs, launch events, ambassadorships, seeding initiatives, and other tentpole activations.
  • Manage the updating and maintaining of brand and collaboration calendars.
  • Manage cross-functional collaboration timelines, deliverables, product needs, marketing assets, event requirements, launch plans, and partner communications.
  • Manage regular and campaign driven seeding initiatives for ambassadors, influencers, and brand partners.
  • Partner with merchandising and product teams to support collaboration assortment strategy, storytelling, product positioning, and go-to-market readiness.
  • Develop influencer, ambassador, and activation plans that translate collaboration concepts into clear consumer-facing narratives across retail, digital, social, PR, and experiential channels.
  • Manage the day-to-day communication with external PR agency
  • Talent, Ambassadorship, & Influencer Strategy
  • Support the strategy, recruitment, onboarding, and management of P1 talent, brand ambassadors, influencers, athletes, creators, and culture drivers.

Requirements

  • 4–6 years of experience in brand marketing, events, talent partnerships, influencer marketing, experiential marketing, or related fields.
  • Strong understanding of sports culture, headwear, streetwear, fashion, creator communities, and cultural collaboration ecosystems.
  • Experience managing influencer campaigns, event activations, and talent/ambassador partnerships.
  • Ability to develop creative and visually appealing decks.
  • Extremely strong organization and time management skills with the ability to be proactive, productive, and a self-starter without being overly managed.
  • Excellent project management skills with the ability to manage multiple timelines, stakeholders, deliverables, and priorities simultaneously.
  • Strong written and verbal communication skills, including the ability to develop briefs, recaps, presentations, and partner-facing materials.
  • Creative instincts with a practical understanding of how ideas move from concept to execution across retail, digital, social, PR, and live experiences.
  • Familiarity with influencer contracting, usage rights, content deliverables, seeding logistics, and campaign reporting.
  • Comfortable working in a fast-paced environment with shifting priorities, tight timelines, and high-visibility brand moments.

Preferred

  • Existing relationships within sports, fashion, entertainment, creator, athlete, or streetwear communities.
  • Experience supporting major fan events, festivals, pop-ups, product drops, or limited-edition collaboration launches.
  • Ability to identify emerging talent and cultural opportunities before they become mainstream.
  • Strong presentation skills and comfort working with senior leaders, external partners, agencies, and talent representatives.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Retirement plan
  • 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
  • Paid Time Off
  • Generous employee discount and exclusive perks
  • Ongoing career development, including discounted secondary education courses
  • A collaborative, innovative, and team-oriented work environment
  • Early Wage Access options
  • Bonus eligibility depending on position level
Lids logo

Lids

Sitting at the cross roads of fan and fashion, Lids provides headwear and apparel across North America, Europe, and Australia.Operating out of Indianapolis, IN, Lids retail stores and affiliated concepts offer officially licensed headwear from collegiate teams and major professional sports teams, as well as branded headwear and other specialty fashion categories in the latest styles and trends in over 1,200 locations.------- Recruitment Fraud Alert ------- • Lids never requests a transfer of money for any purpose during or after the hiring process. • The hiring process involves at least one interview (virtual or in-person). Lids will not request for or conduct an interview on any instant messaging applications.• The Lids Recruitment team corresponds from email addresses with the domain “@lids.com”. However, there is also a possibility of scammers displaying the sent email domain address as “@lids.com” fraudulently. Nevertheless, receiving emails will be possible only with the legitimate “@lids.com” domain. In case any generic email ID ending with Gmail/Yahoo domain is copied while receiving a job offer or interview call, please be alert to the likelihood of a scammer.• The Lids Recruitment team does not request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process.If you are unsure about the source of job offer, please login to the Career section on the Lids website to verify the job offer or application. If you have been a victim of recruitment fraud, please contact law enforcement.

Founded in 1995
Indianapolis, Indiana, USA
5K employees (100 in marketing)
careers.lids.com

Marketing Team

Marketing Team Size
62 (1% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$49.6K
Traffic Source Mix
Search
43.8%
Direct
48.4%
Referral
4.6%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~5K

Recent News

Hip-hop star Quavo kicks off Lids multi-year partnership with new Georgia Bulldogs collection
Nov 14, 2025 • Fox Business
Quavo partners with Lids to launch UGA-themed hats, tees
Nov 14, 2025 • 11Alive.com
Quavo and Lids Kick Off Multi-Year Partnership With UGA Collection
Nov 14, 2025 • Sports Illustrated
EXEC: Ames Watson’s Lawrence Berger Talks the Lids Turnaround
Nov 11, 2025 • SGB Media
EXCLUSIVE: Lids remotely monitors HVAC equipment
Nov 7, 2025 • Chain Store Age
WWE's Dom Mysterio, Liv Morgan and More Star in Lids Campaign with Stephen A. Smith
Nov 6, 2025 • Bleacher Report
Lids Taps Stephen A. Smith to Front 'All Caps' Holiday Push
Nov 6, 2025 • DesignRush
Stephen A. Smith Headlines Lids' Star-Studded "ALL CAPS" Holiday Campaign
Nov 6, 2025 • PR Newswire
Troy Football, LIDS team up to give back to local elementary students
Nov 3, 2025 • The Troy Messenger
Vintage Valentines Day American Flag Heartss Boys Kids Womens Hat Lids Hat for Men Adjustable Caps
Oct 10, 2025 • The San Joaquin Valley Sun
How the firm behind the Lids turnaround is executing a Claire’s comeback
Sep 26, 2025 • Retail Brew
Claire’s acquisition closes with plans for smaller store footprint
Sep 19, 2025 • Retail Dive
First Look: NBA, Lids bring NBA Store to Universal CityWalk Hollywood
Aug 28, 2025 • Chain Store Age
Polytechnic alumnus Kevin Patel turns internship into full-time developer role at Lids
Aug 26, 2025 • Purdue Polytechnic
New rivals move in on Claire’s turf, contributing to the mall jewelry chain’s second bankruptcy
Aug 25, 2025 • Star Tribune
Claire’s Sells Majority of NA Business to Ames Watson
Aug 21, 2025 • Mergers & Acquisitions
Meek Mill Is More Than Music – How The Philly Native Built His $20 Million Net Worth
Aug 8, 2025 • AfroTech
How Arctic Grey unified Lids' multi-brand empire on Shopify, increasing conversions by up to 120%
Jul 22, 2025 • Shopify
Quavo ‘Ready to Bring It Home’ to Perform at The Players Party Ahead of 2025 MLB All-Star Game in Atlanta
Jul 2, 2025 • Billboard
LIDP Teams Up with One Inc to Modernize Life Insurance Payments with PremiumPay®
Jun 25, 2025 • Business Wire
The NBA Opens Lids Operated Store In Mall of America
Jun 8, 2025 • SGB Media Online
Lids and Made for the W Drop “Established” Hat Collection Celebrating WNBA
Jun 3, 2025 • Complex
LIDL US REVEALS LARGEST PRIVATE-LABEL LAUNCH TO DATE: BUTCHER'S SPECIALTY
May 12, 2025 • PR Newswire
Lids Taps The Kid Mero to Lead “Welcome to the Old School” Campaign
May 7, 2025 • stupidDOPE
Lindt and M&S ‘over-priced and over-hyped’ Dubai chocolate among worst-rated bars on Ocado
May 6, 2025 • Grocer
LIDS HAS NEW CAMPAIGN FEATURING THE KID MERO
May 5, 2025 • MR Magazine
Lids refreshes retail concept to enhance shopping experience
May 2, 2025 • Retail Customer Experience
Lids Gets Personal This Holiday Season with Custom Caps & Celebrity Flair
May 1, 2025 • DesignRush
Lids to reveal refreshed store concept at this Jersey mall
Apr 22, 2025 • Njbiz
Design your own hat at Lids’ new revamped store in San Antonio
Apr 20, 2025 • San Antonio Express-News
Lids unveils expanded customization options with new elevated store experience
Apr 17, 2025 • Fox Business
Lids’s new retail play: Personalized sports fandom
Apr 17, 2025 • Fast Company
Lids leans in to customization with refreshed store concept
Apr 17, 2025 • Retail Dive
First Look: Lids' new store format is big on customization
Apr 16, 2025 • Chain Store Age
Lids Begins Nationwide Roll Out of New In-Store Format
Apr 16, 2025 • SGB Media Online
Will the New Lids Retail Concept Capture the Imagination of Sports Fans, Particularly Gen Zers?
Apr 16, 2025 • RetailWire
Lids Unveils Refreshed Store Concept with Expanded Customization and Elevated In-Store Experience
Apr 16, 2025 • PR Newswire
Lids Launches New Retail Concept Leaning Into Personalization
Apr 16, 2025 • Forbes
Lids Rolls Out New Format Featuring ‘Build-A-Cap’ Kiosks to First 20 Stores
Apr 16, 2025 • Retail TouchPoints
Lids Debuts Customization-Focused Concept Across 20 US Stores
Apr 16, 2025 • WWD
Chelsea Cutler Stars in ’47 x Lids “Clean Up Season” Collection Ahead of MLB Opening
Apr 10, 2025 • stupidDOPE
Supermarkets to land planning boost in battle against German discounters
Apr 6, 2025 • Telegraph
John Geiger and Lids Redefine MLB Style with the Misplaced Series Fitted Hat Collection
Apr 3, 2025 • stupidDOPE
Lidl launches middle aisle click & collect service for loyalty scheme members
Apr 3, 2025 • Grocer
Lidl is looking for its next cheese alternative
Apr 1, 2025 • Labs of Latvia
First Look: Lids expands HD store concept to Los Angeles area
Mar 24, 2025 • Chain Store Age
Lids Opens Lids HD Store in LA’s Cerritos Mall
Mar 20, 2025 • SGB Media Online
Lidl Germany and ProVeg Open Doors for Plant-Based Cheese Startups to Join Vemondo Line
Mar 19, 2025 • vegconomist - the vegan business magazine
DJ Chase B drops debut hat collection after once working for Lids as an HBCU student
Mar 14, 2025 • Andscape
Lidl to open up in Carrigstown in RTÉ Fair City product placement deal
Mar 5, 2025 • The Irish Times
Lidl makes big loyalty app change that means shoppers can get more discounts
Feb 28, 2025 • The Mirror
Lids Appoints Greg Cox as Chief Financial Officer
Feb 21, 2025 • License Global
Lids names new CFO
Feb 20, 2025 • Fashionnetwork USA
Lids names new CFO
Feb 20, 2025 • Chain Store Age
Lids Appoints Greg Cox as Chief Financial Officer
Feb 20, 2025 • PR Newswire
FOX NEWS: NFL stars team up to surprise Make-A-Wish group at LIDS ahead of Super Bowl LIX
Feb 17, 2025 • Fanatics Inc
Lids launches The Grateful Dead x NBA Collection for All-Star Weekend
Feb 14, 2025 • Sports Illustrated
Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations
Feb 7, 2025 • Retail TouchPoints
Lids and ’47 Partner with Café Du Monde for Exclusive Super Bowl LIX Collection
Feb 4, 2025 • Biz New Orleans
Lids & Sport Clips Haircuts Drop Transparent Cap in Hilarious National Hat Day Campaign
Jan 20, 2025 • DesignRush
Why hat retailer Lids is honing in on customization
Dec 10, 2024 • Modern Retail
Rubik’s and NBA Drop New Fan Apparel at Lids
Dec 9, 2024 • License Global
Fanatics, Lululemon, Lids & NHL Drop Premium Apparel Collection
Oct 29, 2024 • Sports Illustrated
Lululemon to Create Fan Apparel for the National Hockey League
Oct 22, 2024
Lids Co-Founder Launches ‘Make My Cap’ as Young Shoppers Demand Customization
Apr 10, 2024 • PYMNTS.com
‘The greatest feeling in the world’: NFL stars surprise Make-A-Wish kids
Feb 9, 2024 • Las Vegas Review-Journal
Lids Names Ariel Sandler Head of Brand and Collaborations
Jun 14, 2023 • Footwear News
Lids opens its largest store ever on the Strip
Sep 16, 2022 • Las Vegas Review Jurnal
Lids to expand in Chicago this year with 4 new stores
Jul 25, 2022 • Business Journals
Lids inks deal for Midtown retail space
Jun 3, 2022 • Business Journals
Lids launches e-commerce site for limited product releases
Feb 17, 2022 • Retail Dive
Lids to open 4 stores in London
Dec 7, 2021 • Retail Dive
Lids Goes International with London Stores
Dec 3, 2021 • PYMNTS.com
Lids Partners With Breast Cancer Research Foundation
Oct 1, 2021 • PR Newswire

Links

careers.lids.comLinkedInX (Twitter)Crunchbase

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