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7 marketing jobs

5 weeks ago

Product Marketing Manager - Payments

PracticeTek

USA (Hybrid)Full time$120K/yr – $130K/yr
7 weeks ago

Social Media Manager

PracticeTek

USA (Remote)Full time$85K/yr – $120K/yr
2 months ago

Sr. Product Marketing Manager - Payments

PracticeTek

USA (On-site)Full time
2 months ago

Product Marketing Manager - Payments

PracticeTek

USA (Remote)Full time
3 months ago

Product Marketing Manager

PracticeTek

San Diego, CA (Hybrid)Full time$113K/yr – $148K/yr
3 months ago

Product Marketing Manager - RevolutionEHR

PracticeTek

USA (Hybrid)Full time$113K/yr – $148K/yr
4 months ago

Lifecycle Marketing Specialist

PracticeTek

San Diego, CA (Remote)Full time$59K/yr – $79K/yr

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7 jobs

Product Marketing Manager - Payments

PracticeTek

USA (Hybrid)

$120K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
5 weeks ago

Social Media Manager

PracticeTek

USA (Remote)

$85K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
7 weeks ago

Sr. Product Marketing Manager - Payments

PracticeTek

USA (On-site)

In-houseFull-timeSenior level5+ years exp.
2 months ago

Product Marketing Manager - Payments

PracticeTek

USA (Remote)

$102K/yr - $119K/yr (Est.)In-houseFull-timeMid level5+ years exp.
2 months ago

Product Marketing Manager

PracticeTek

San Diego, CA (Hybrid)

$113K/yr - $148K/yrIn-houseFull-timeMid level6+ years exp.
3 months ago

Product Marketing Manager - RevolutionEHR

PracticeTek

USA (Hybrid)

$113K/yr - $148K/yrIn-houseFull-timeSenior level6+ years exp.
3 months ago

Lifecycle Marketing Specialist

PracticeTek

San Diego, CA (Remote)

$59K/yr - $79K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago
PracticeTek

Product Marketing Manager - Payments

USA (Hybrid)

$120K/yr – $130K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own Payments GTM for PracticeTek across healthcare verticals, shaping market positioning and driving cross-functional launches that lift pipeline and attach rates.

  • Growth Infrastructure: Build and track the go-to-market framework for Payments across brands, enabling coordinated launches and adoption.
  • Messaging & Enablement: Create differentiated messaging, enablement assets, and customer proof points to lift sales effectiveness.
  • Market Expert & Strategy: Own healthcare payments knowledge to influence product positioning and respond to regulatory trends.

Job Description

Responsibilities
  • Own and execute the go-to-market strategy for PracticeTek’s Payments platform, translating a unified value proposition into market-specific positioning across chiropractic, vision/optometry, orthodontics, and wellbeing verticals.
  • Drive successful launches and adoption of Payments capabilities across multiple EHR brands by partnering with Product, Sales, Customer Success, and Marketing teams to deliver coordinated, customer-centric go-to-market programs.
  • Build and maintain differentiated messaging, sales enablement materials, customer proof points, and content assets that increase sales effectiveness and accelerate Payments attach rates.
  • Serve as the market expert for healthcare payments, leveraging customer insights, competitive intelligence, industry trends, and regulatory developments to strengthen positioning and influence product strategy.
  • Measure and optimize marketing performance by connecting campaigns, enablement initiatives, and content engagement to pipeline growth, attach rate improvements, and revenue outcomes.

PracticeTek

3.3 Glassdoor

PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, and dermatology practices. Our solutions empower allied professionals to connect with their patients and grow their business. The result is better care, lower workloads for staff, and less overhead costs for providers — which means more resources for improving patient care. PracticeTek invests in middle-market, retail-healthcare SaaS companies. Established by industry veterans with decades of experience at the helm of successful software enterprises, PracticeTek provides opportunities for entrepreneurs to accelerate their personal wealth, continue to run and grow their business, while collaborating with other like-minded entrepreneurs to continue their legacy and impact the future of healthcare. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for all.

Founded in 2020
San Diego, California, USA
243 employees (34 in marketing)
www.practicetek.com
60% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
29.4%
Direct
46.1%
Referral
6.3%
Social
16.6%
Paid
1.5%

Headcount Trend

Current headcount: ~243

Marketing Team

Marketing Team Size
26 (11% of company)
Median Career Experience
13 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Annie McBride, MBA
Annie McBride, MBA
Chief Marketing Officer
At the company for 1 year 2 months
Valerie Laub
Valerie Laub
Director of Product Marketing
At the company for 2 years 1 month
Carl Li
Carl Li
Director Product Marketing
At the company for 1 year 2 months
Kari Cesta
Kari Cesta
Sr. Director of Marketing Operations
At the company for 4 years

Recent News

Gavin Poole Appointed New CFO of PracticeTek
Jun 4, 2024 • Business Wire
PracticeTek Acquires Full Ownership of Ora, Pioneering a New Era in Dental Practice Management
Jun 3, 2024 • Yahoo Finance
PracticeTek Acquires Full Ownership of Ora, Pioneering a New Era in Dental Practice Management
Jun 1, 2024 • Business Wire
PracticeTek Appoints Steve Auerbach as New Chief Executive Officer
May 7, 2024 • Business Wire
PE-backed healthcare software firms PracticeTek and Integrated Practice Solutions merge
Sep 5, 2023 • PE Hub
PracticeTek, acquired GrowthPlug
Sep 22, 2022 • MandASoft