1 day ago
Generative AI & SEO Strategist
Smarsh
USA (Remote)Full time$100K/yr – $110K/yr
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All marketing roles in the US
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Generative AI & SEO Strategist
USA (Remote)
$100K/yr – $110K/yrMid Level5+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive Smarsh's global SEO, GEO, and AI search programs to boost organic visibility, AI citations, and pipeline across digital channels, while coordinating with content, product marketing, and regional teams and building AI-ready measurement dashboards.
- Own and execute strategy across traditional and AI search.
- Lead research, content optimization, and interdisciplinary collaboration.
Job Description
Responsibilities
- Protect and grow search-driven pipeline by optimizing and implementing GEO and SEO strategy.
- Monitor and grow Smarsh's brand and product visibility across LLM-powered platforms including ChatGPT, Perplexity, Google AI Overviews, and emerging entrants using the Profound AEO platform.
- Own and execute Smarsh's global SEO, GEO, and AI search strategy to increase organic visibility, AI citation presence, and pipeline contribution across digital channels.
- Optimize digital experiences for both traditional search engines and AI-powered discovery platforms including ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews.
- Lead keyword, topic cluster, and entity-based research to expand content authority and improve discoverability across traditional search and AI ecosystems.
- Build and maintain prompt libraries across all product categories to systematically test and track citation performance.
- Analyze citation share data to identify where we are and are not appearing, and build a prioritized action plan to close gaps.
- Conduct AI query intent analysis and adapt content strategy to match high-intent, AI-surfaced search terms.
- Advise on semantic HTML, schema, and entity optimization to improve AI summarization and citation rates.
- Deliver technical SEO recommendations that improve crawlability, indexing, site architecture, structured data implementation, and Core Web Vitals performance.
Requirements
- Bachelor's degree in marketing, digital strategy, or related field.
- 5+ years of experience in B2B search engine optimization; SaaS and financial services experience preferred.
- Proven record of driving measurable pipeline impact from organic and AI-optimized search strategies.
- Deep understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Index Engine Optimization (AIEO), and evolving AI-powered search behaviors.
- Hands-on experience with enterprise SEO platforms including Profound, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent technologies.
- Strong knowledge of structured data markup (Schema.org) and entity optimization for AI discoverability.
- Skilled in analyzing AI-generated search outputs and reverse-engineering strategies to secure placement.
- Proficiency in HTML, CSS, and familiarity with JavaScript implementation best practices.
- Demonstrated ability to translate complex technical findings into clear, actionable recommendations for executive and cross-functional stakeholders.
- Proven ability to influence cross-functional teams and align web, content, product marketing, regional marketing, and development teams around a unified search strategy.
Smarsh
3.4 Glassdoor
Smarsh is the global leader in communications data and intelligence — enabling companies worldwide to transform oversight into foresight.Serving the top banks, insurers, investment firms, and government agencies since 2002, Smarsh delivers an innovative portfolio of AI-enabled solutions that help organizations stay compliant, mitigate risk, and unlock the value of their digital communications data.
Founded in 2002
Portland, Oregon, USA
1.6K employees (37 in marketing)
59% recommend to a friend
59% CEO approval
Traffic Signals
Monthly Visitors
87.8K
Monthly Google Ads Budget
$133K
Traffic Source Mix
Search
36%
Direct
51.2%
Referral
9.3%
Social
2.3%
Paid
1%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
37 (2% of company)
Median Career Experience
18 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Funding
Last Raise
Private Equity, 10 years ago
Funding History
- Jan 2016Private Equity