2 weeks ago
Marketing Operations Manager
Smarsh
Portland, OR (Hybrid)Full time$100K/yr – $115K/yr
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Marketing Operations Manager
Portland, OR (Hybrid)
$100K/yr – $115K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Job Description
Responsibilities
- Own the end-to-end execution of integrated marketing campaigns and programs, partnering with senior marketing leaders to ensure campaigns launch on time, meet quality standards, and deliver measurable results.
- Partner with Product Marketing, Demand Generation, Content, and Sales to plan, coordinate, and execute cross-functional campaigns, proactively identifying risks and process gaps before they impact delivery.
- Manage day-to-day campaign operations — intake, audience segmentation, asset coordination, build, QA, launch monitoring, and performance tracking — while continuously identifying opportunities to streamline and automate these workflows.
- Administer and optimize the marketing automation platform(s) [e.g., Marketo], ensuring campaigns are built to governance standards and improving build processes for speed and accuracy over time.
- Maintain and evolve campaign calendars, production timelines, and operational workflows, apply process-improvement approaches to reduce cycle time and increase consistency.
- Partner with Sales and Revenue Operations to align marketing programs with sales objectives, lead routing, and follow-up expectations; identify and implement improvements to the lead lifecycle.
- Manage account-based marketing (ABM) operations within 6sense, including intent data, audience/segment building, and campaign orchestration, ensuring alignment with broader segmentation and lead scoring models.
- Design, implement, and continuously optimize nurture and lifecycle campaigns, incorporating AI-assisted segmentation, personalization, content recommendations, and A/B testing to improve lead quality and conversion.
- Analyze program and campaign performance using [reporting/BI tool placeholder] and AI-assisted analytics where applicable, surfacing actionable insights and recommendations rather than just compiling results.
- Establish and continuously refine campaign operations best practices — naming conventions, QA checklists, data hygiene standards, and reporting procedures — championing standardization across the team.
Requirements
- 5+ years of experience in marketing operations, marketing automation, or a related field
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Hands-on experience administering a marketing automation platform such as [e.g., Marketo].
- Experience working within a CRM system such as [e.g., Salesforce].
- Familiarity with a reporting/BI tool such as [e.g., Tableau, Power BI, Looker].
- Strong understanding of lead lifecycle management, audience segmentation, and lead scoring.
- Hands-on experience with account-based marketing (ABM) platforms, specifically 6sense, including intent data, audience building, and campaign orchestration.
- Experience designing, running, and analyzing A/B tests (e.g., email, landing page, or campaign-level testing) to inform optimization decisions.
- Demonstrated track record of identifying and implementing process improvements within a marketing operations context.
- Working knowledge of data privacy and governance requirements relevant to marketing data (e.g., GDPR, CCPA).
Preferred
- Experience with additional ABM/intent or AdTech platforms beyond 6sense (e.g., Demandbase, Terminus, Drift).
- Experience piloting or designing AI agents, AI-assisted workflows, or automations for marketing operations use cases.
- Experience in a regulated industry (e.g., financial services, healthcare) or a B2B SaaS environment.
- Relevant platform certifications (e.g., Marketo Certified Expert, Salesforce certification, or equivalent).
- SQL or other data-querying skills to support campaign and performance analysis.
Smarsh
3.4 Glassdoor
Smarsh is the global leader in communications data and intelligence — enabling companies worldwide to transform oversight into foresight.Serving the top banks, insurers, investment firms, and government agencies since 2002, Smarsh delivers an innovative portfolio of AI-enabled solutions that help organizations stay compliant, mitigate risk, and unlock the value of their digital communications data.
Founded in 2002
Portland, Oregon, USA
1.6K employees (37 in marketing)
59% recommend to a friend
59% CEO approval
Salaries
Posted range
$100K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
37 (2% of company)
Median Career Experience
18 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Funding
Last Raise
Private Equity, 10 years ago
Funding History
- Jan 2016Private Equity
Traffic Signals
Monthly Visitors
87.8K
Monthly Google Ads Budget
$133K
Traffic Source Mix
Search
36%
Direct
51.2%
Referral
9.3%
Social
2.3%
Paid
1%
Headcount Trend
Current headcount: ~1.6K
Recent News
Links
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