Own and drive integrated internal and external communications programs, collaborating with subject matter experts to shape key messages, manage brand voice across channels, measure impact, and support crisis and media inquiries.

Lead development and execution of internal and external communications programs
Align messages with SMEs and executive voice across channels
Measure impact and report results to leadership

Job Description

Responsibilities

Develop and implement internal and/or external communications strategies that increase brand awareness among multiple audiences as well as employee engagement.
Compose, adapt, and share multiple internal and external-facing narratives; influence executive tone of voice in written and oral communications across internal and external channels
Present communications plans, execute strategies and tactics and report performance results to senior level leadership and other departments
Research and identify communications opportunities and determine appropriate strategies and solutions
Consult with subject matter experts (SMEs) across the company to identify key messages and align communications plans with various initiatives
Proofread, edit and ensure communications are approved at all levels prior to execution
Identify and track communications success metrics and program performance measures to evaluate program effectiveness and to integrate into future initiatives
Provide support for issues in crisis communications; respond to media inquiries
Assist with developing public relations strategy and planning, and provide strategic communications counsel
Comply with all applicable laws/regulations, as well as company policies/procedures

Requirements

Bachelor’s Degree or equivalent work experience in Communications, Public Relations, Marketing, Journalism, English or related field plus three (3) years’ agency/in house public relations or communications experience; experience in a corporate environment preferred
Communications planning and communications project management experience
Relationship management experience with external agencies, vendors, clients or business partners preferred
Excellent organizational, creative and human relations skills
Proven communicator with excellent written and verbal communication skills
Comprehensive knowledge of Microsoft
Working knowledge of intranet and major social media platforms (e.g. Facebook, Twitter, Instagram, etc.) preferred
Ability to maintain a high degree of confidentiality and discretion
Ability to work independently and as a team member
Depending on internal or external communications focus, other knowledge, skills and experience may be required

Preferred

Understanding Digital Asset Management (DAM) platforms is preferred.

FedEx Freight

Please follow the official FedEx LinkedIn Company Page for updates, product and service information, operating company news and regular content: https://www.linkedin.com/company/fedex/ Be sure to visit the official page and join the conversation! We look forward to seeing you.

Founded in 2001

Memphis, Tennessee, USA

11K employees (43 in marketing)

www.fedex.com/us/freightportal

Traffic Signals

Monthly Visitors

179.6M

Monthly Google Ads Budget

$748.6K

Traffic Source Mix

24.7%

Direct

71.2%

Referral

Social

0.4%

Paid

0.5%

Headcount Trend

Current headcount: ~10.7K

Marketing Team

Marketing Team Size

31 (0% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Develop and implement internal and/or external communications strategies that increase brand awareness among multiple audiences as well as employee engagement.
Compose, adapt, and share multiple internal and external-facing narratives; influence executive tone of voice in written and oral communications across internal and external channels
Present communications plans, execute strategies and tactics and report performance results to senior level leadership and other departments
Research and identify communications opportunities and determine appropriate strategies and solutions
Consult with subject matter experts (SMEs) across the company to identify key messages and align communications plans with various initiatives
Proofread, edit and ensure communications are approved at all levels prior to execution
Identify and track communications success metrics and program performance measures to evaluate program effectiveness and to integrate into future initiatives
Provide support for issues in crisis communications; respond to media inquiries
Assist with developing public relations strategy and planning, and provide strategic communications counsel
Comply with all applicable laws/regulations, as well as company policies/procedures

Requirements

Bachelor’s Degree or equivalent work experience in Communications, Public Relations, Marketing, Journalism, English or related field plus three (3) years’ agency/in house public relations or communications experience; experience in a corporate environment preferred
Communications planning and communications project management experience
Relationship management experience with external agencies, vendors, clients or business partners preferred
Excellent organizational, creative and human relations skills
Proven communicator with excellent written and verbal communication skills
Comprehensive knowledge of Microsoft
Working knowledge of intranet and major social media platforms (e.g. Facebook, Twitter, Instagram, etc.) preferred
Ability to maintain a high degree of confidentiality and discretion
Ability to work independently and as a team member
Depending on internal or external communications focus, other knowledge, skills and experience may be required

Preferred

Understanding Digital Asset Management (DAM) platforms is preferred.