6 weeks ago
Executive Director, Social Platforms
Starz
Los Angeles, CA (On-site)Full time$175K/yr – $195K/yr
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Executive Director, Social Platforms
Los Angeles, CA (On-site)
$175K/yr – $195K/yrSenior Level10+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the social strategy and measurement for a premium entertainment brand, turning audience insights and platform trends into high impact campaigns that build fandom and cross functional alignment.
- Drive platform fluency and experimentation across Instagram, TikTok, YouTube, Threads, Reddit, and emerging channels to grow engaged audiences and advocacy.
- Partner with Originals, Brand Marketing, Publicity, Media, Growth, and Creative to coordinate organic and paid journeys and translate data into strategic bets.
Job Description
Responsibilities
- Establish strategic frameworks, best practices, and measurement approaches across all social marketing efforts.
- Develop platform-specific strategies that maximize audience engagement, conversation, and cultural impact.
- Translate audience insights, platform trends, and cultural moments into actionable marketing opportunities.
- Develop strategies that deepen fandom, increase engagement, and strengthen audience loyalty.
- Identify opportunities to cultivate creator communities, fan advocates, and cultural influencers.
- Ensure social channels serve as meaningful touchpoints between audiences and the brand.
- Serve as the organization's leading expert on emerging and established social platforms including Instagram, TikTok, YouTube, Threads, Reddit, Snapchat, and future platforms.
- Advise senior leadership on platform evolution, consumer behavior shifts, and emerging opportunities.
- Identify innovative social formats, creator partnerships, and engagement tactics that can advance campaign objectives.
- Drive experimentation and learning agendas to continuously improve performance and audience connection.
Requirements
- 10+ years of experience in social media, digital marketing, entertainment marketing, or audience engagement.
- Deep expertise across major social platforms and evolving digital ecosystems.
- Proven track record developing social-first strategies for premium entertainment brands, media companies, streaming services, studios, or consumer brands.
- Strong understanding of audience development, creator marketing, community management, and cultural trend analysis.
- Experience leading cross-functional initiatives across marketing, publicity, media, creative, and production teams.
- Demonstrated success managing and developing high-performing teams.
- Exceptional communication, presentation, and stakeholder management skills.
- Strong analytical mindset with ability to translate data into strategic recommendations.
Preferred
- Benefits – Full coverage across medical, vision, and dental, plus 401(k) matching and bonus opportunities.
- Organizational impact – Ability to shape a culture of platform fluency and cross-functional collaboration.
- Execution – Proven track record turning insights into scalable, creative social campaigns.
Benefits
- Full Coverage – Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
Starz
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
Traffic Signals
Monthly Visitors
4.1M
Monthly Google Ads Budget
$429.1K
Traffic Source Mix
Search
27.4%
Direct
66.5%
Referral
3.3%
Social
2.2%
Paid
0.6%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
253 (21% of company)
Median Career Experience
14 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Tiffany Lauren
Executive Assistant to Chief Marketing Officer
At the company for 3 years 10 months
Emily Jordan
VP Originals & Brand Marketing
At the company for 1 year 11 months
Whitney Abeel
EVP, Marketing
At the company for 13 years 2 months
Melissa Stone Mangham
Interim SVP Brand & Creative
At the company for 1 year 2 months