Own demand generation and marketing ops in a PE-backed growth setup, driving ABM, lead nurturing, pipeline acceleration, and cross-functional alignment with Sales and Product.

Demand Gen & ABM: Own strategy and program execution to convert target accounts across priority segments.
Marketing Ops & AI: Build a disciplined rhythm, KPI cadence, and deploy AI-enabled tools to boost productivity and personalization.

Job Description

Responsibilities

Develops the marketing strategy with input from key stakeholders across the business
Manages and oversees the marketing budget, making critical decisions on marketing mix and performance
Leads the day-to-day operation of the marketing team including prioritization, recruitment and development of the team
Establishes key performance indicators for the team and communicates results on a regular basis
In coordination with the CDMO, defines the brand strategy, brand guidelines, value propositions, and personas to inform marketing activities
Manages the marketing plan and develops campaigns to increase awareness of the brand and our value propositions
Develop and manage marketing calendar (launches, trade shows, campaigns, & co-marketing)
Proposes and manages marketing research to measure brand awareness, customer satisfaction and customer experience
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Leads digital marketing automation program

Requirements

8+ years of progressive marketing experience, including 5+ years of people leadership experience
Proven experience leading B2B marketing programs, preferably in industrial distribution, electronics, manufacturing, supply chain, or a related technical product environment
B.S. in Marketing, Communications, or related degree
Strong experience with marketing automation, ABM, lead generation, funnel management, and campaign performance optimization
2+ years of experience with brand management
2+ years of experience with public relations, advertising and graphic design
Strong understanding of both digital and traditional marketing channels
Experience with paid search, organic search and email marketing
Strong commercial orientation with the ability to translate marketing activity into measurable business outcomes, including revenue, margin, pipeline, customer retention, and customer acquisition
Technology experience with marketing automation, CRM, CMS, analytics/reporting tools, AI-enabled productivity or content tools, WordPress, Office365, and related platforms; Marketo experience preferred

Preferred

MBA is preferred
Deep B2B experience with a bias toward industrial distribution and complex, technical, or SKU-intensive product categories
Experience operating in a fast-paced, metrics-driven, private equity-owned, transformation, turnaround, or high-growth environment preferred

TestEquity LLC

TestEquity is one of the industry’s largest authorized distributors of test & measurement solutions & production supplies. We stock the most solutions to help you design & build electronics. We understand highly-specialized technology demands highly-personalized service. Together, let’s put innovation to the test.800-950-3457www.testequity.com

Founded in 1971

North Richland Hills, Texas, USA

385 employees

www.testequity.com