Own and drive sport-program marketing and communications strategies, overseeing media relations, storytelling across digital and in-person channels, and gameday fan engagement; coordinate with Creative Services, media partners, and campus stakeholders to boost attendance, brand awareness, and revenue.

Own the strategic communications plan and media outreach
Lead storytelling across digital, video, and written platforms
Manage game-day marketing and sponsor activations

Job Description

Responsibilities

Lead the marketing and communications strategies for assigned sport programs including Men's Basketball.
Direct and coordinate all strategic communications efforts to include managing and implementing a strategic communications plan and delivering key messages to internal and external stakeholders.
Direct storytelling initiatives across digital, video, social, and written platforms.
Collaborate with Creative Services to produce compelling content highlighting student-athletes, coaches, and program success.
Develop and cultivate relationships with traditional and new media across all channels in Pacific Athletics important markets; maintain regular contact with media sources and conduct campus media events annually to pitch Pacific Athletics strategic marketing and communication initiatives.
Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
Oversee the strategy and implementation of social media for assigned sports, developing engaging content that increases brand awareness, fan engagement, and attendance.
Collaborate with the team for Marketing Strategy to develop and cultivate relationships across campus and implement initiatives to increase student, staff, and faculty attendance and engagement at athletic events.
Develop programming to improve gameday atmosphere including, videoboard content, halftime shows, in-game promotions, sponsor activations, fan contests, and other entertainment elements.
Work with senior level athletic administrators and athletic coaches on media pitches, interviews, media training and strategic story development.

Requirements

Bachelor's degree.
Three (3) or more years of professional experience in athletics marketing, communications, or a related field are required.

Preferred

Solid understanding of various media forms and communication methods used in the industry.
Knowledge of NCAA and conference rules and regulations.
Strong interpersonal and communication skills with the ability to get the message across by adopting a range of styles, tools, and techniques appropriate to the audience and nature of information.
Ability to deal with a wide range of people with tact and diplomacy.
Excellent written, interpersonal, and communication skills required.
Ability to effectively communicate verbally and in writing, both internally and externally.
Strong organizational skills and ability to handle multiple tasks and meet deadlines.
Ability to proactively identify communications opportunities and develop supporting programs.
Working knowledge of publishing software, MS Office, video editing software, and various content management software systems.
Working knowledge of marketing on various social media platforms such as Facebook, Instagram, Sideon Sports, and Inflcr, etc

University of the Pacific

University of the Pacific provides personalized learning and small class sizes, with professors passionate about their students' success. We offer all the choices of a major university, with 10 schools and colleges and nearly 100 majors. Since 1851, we've made the choice to look forward, create change and deliver education that puts our students first. We offer an experience that produces successful alumni who lead in their communities, in California and beyond.

Stockton, California, USA

3.4K employees (194 in marketing)

linktr.ee/uopacific