Own annual email plan and donor communications strategy with mobile-first design and urgent campaigns.
Must-have: 5+ years in nonprofit email marketing with demonstrated engagement gains, Eloqua a plus.
Standout: Cross-functional leadership across Creative, Marketing Operations, and Digital teams to drive experimentation.

Job Description

Responsibilities

Lead the creative strategy for email marketing by designing and executing an annual plan that prioritizes innovation, testing, and new approaches, while defining visual and messaging standards for donor communications.
Manage the national email calendar for donor recruitment, ensuring timely delivery of all deployments and coordinating closely with Targeted Marketing and Marketing Operations teams.
Oversee and enhance email content development, balancing promotional, impact-driven, and urgent messaging while identifying opportunities for fresh storytelling and adapting quickly to blood supply needs.
Write and edit a significant portion of donor email communications, particularly for major campaigns and urgent appeals, while guiding content development across teams.
Partner with the Creative Solutions Team to elevate design standards, developing mobile-first, visually compelling email layouts that drive engagement beyond standard templates.
Drive innovation and experimentation by testing new approaches, analyzing performance, and applying insights to improve future campaigns and inform broader marketing strategies.
Provide guidance and establish standards across the organization to ensure consistency in email quality, voice, and donor experience.
Stay current on email marketing trends, introducing new ideas related to dynamic content, personalization, and AI integration.
Oversee operational excellence of the email channel, including deliverability, unsubscribe trends, list hygiene, and vendor relationships.

Requirements

Bachelor’s degree or higher in marketing, communications, journalism, or a related field, preferred.
5+ years of experience managing email marketing campaigns, with a proven track record of increasing engagement and improving results through creative approaches, preferably in a nonprofit setting.
Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
Must be able to maintain confidentiality.
Excellent writing, editing, and storytelling skills, with the ability to communicate complex marketing concepts to non-experts.
Strong leadership skills with the ability to define strategy while managing day-to-day execution.
Ability to collaborate effectively with Digital teams, Marketing Operations, and Creative Solutions partners.
Proficiency in analytics and data visualization tools, with the ability to interpret data and adjust strategies for maximum impact.
Expertise in email marketing platforms (Eloqua experience a plus) and working knowledge of HTML/CSS for email.
Strong focus on creativity, innovation, and continuous improvement through testing and experimentation.
Ability to manage multiple priorities and adapt quickly to changing business needs.
Portfolio required demonstrating past email campaigns, including at least three examples with objectives and results.

Preferred

Knowledge of blood banking is a plus
Eloqua experience a plus

Vitalant

Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. Individuals generously donating blood, volunteering and giving financially are essential to our lifesaving mission.

Founded in 1943

Phoenix, Arizona, USA

1.9K employees (60 in marketing)

www.vitalant.org

Traffic Signals

Monthly Visitors

610.1K

Monthly Google Ads Budget

$32.6K

Traffic Source Mix

34.2%

Direct

59%

Referral

4.8%

Social

0.8%

Paid

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size

53 (3% of company)

Median Career Experience

15.5 years

Median Tenure

6.6 years

People

Marketing Leadership

Suzanne Joiner

Vice President Marketing

At the company for 6 years 6 months

Cliff Numark

Senior Vice President and Chief of Marketing

At the company for 6 years 9 months

Denise Gotcher

Director, Brand Experience & Creative Solutions

At the company for 21 years 1 month

Matt Pusateri

Senior Director of Digital Marketing

At the company for 3 years 1 month

Recent News

Man donates 70th gallon of blood at Vitalant Colorado Springs

Oct 14, 2025 • FOX21 News Colorado

Vitalant holding local blood drives for people to donate blood or platelets during October of 2025, which is Breast Cancer Awareness Month

Oct 3, 2025 • Beaver County Radio

Vitalant hosting blood donations for cancer awareness

Oct 2, 2025 • The Glendale Star

Responsibilities

Lead the creative strategy for email marketing by designing and executing an annual plan that prioritizes innovation, testing, and new approaches, while defining visual and messaging standards for donor communications.
Manage the national email calendar for donor recruitment, ensuring timely delivery of all deployments and coordinating closely with Targeted Marketing and Marketing Operations teams.
Oversee and enhance email content development, balancing promotional, impact-driven, and urgent messaging while identifying opportunities for fresh storytelling and adapting quickly to blood supply needs.
Write and edit a significant portion of donor email communications, particularly for major campaigns and urgent appeals, while guiding content development across teams.
Partner with the Creative Solutions Team to elevate design standards, developing mobile-first, visually compelling email layouts that drive engagement beyond standard templates.
Drive innovation and experimentation by testing new approaches, analyzing performance, and applying insights to improve future campaigns and inform broader marketing strategies.
Provide guidance and establish standards across the organization to ensure consistency in email quality, voice, and donor experience.
Stay current on email marketing trends, introducing new ideas related to dynamic content, personalization, and AI integration.
Oversee operational excellence of the email channel, including deliverability, unsubscribe trends, list hygiene, and vendor relationships.

Requirements

Bachelor’s degree or higher in marketing, communications, journalism, or a related field, preferred.
5+ years of experience managing email marketing campaigns, with a proven track record of increasing engagement and improving results through creative approaches, preferably in a nonprofit setting.
Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
Must be able to maintain confidentiality.
Excellent writing, editing, and storytelling skills, with the ability to communicate complex marketing concepts to non-experts.
Strong leadership skills with the ability to define strategy while managing day-to-day execution.
Ability to collaborate effectively with Digital teams, Marketing Operations, and Creative Solutions partners.
Proficiency in analytics and data visualization tools, with the ability to interpret data and adjust strategies for maximum impact.
Expertise in email marketing platforms (Eloqua experience a plus) and working knowledge of HTML/CSS for email.
Strong focus on creativity, innovation, and continuous improvement through testing and experimentation.
Ability to manage multiple priorities and adapt quickly to changing business needs.
Portfolio required demonstrating past email campaigns, including at least three examples with objectives and results.

Preferred

Knowledge of blood banking is a plus
Eloqua experience a plus