Own the marketing analytics backbone: define funnel standards, build self-serve dashboards, and translate performance into executive-ready actions across planning, RevOps, and finance.

Funnel ownership: MQLs, pipeline contribution, conversion rates, and channel ROI.
Dashboard advocacy: HubSpot, Salesforce, and BI with automated reports and guardrails for roll-up metrics.

Job Description

Responsibilities

Own marketing's funnel metrics and performance standards - defining consistent definitions for MQLs, pipeline contribution, conversion rates, and channel ROI across the org.
Build and maintain dashboards for channel owners, campaign managers, and marketing leadership across HubSpot, Salesforce, and BI tooling; automate recurring reports to reduce manual overhead and increase visibility.
Establish standardized reporting cadences - weekly, monthly, and quarterly - and ensure metrics roll up consistently across teams.
Proactively surface performance trends, anomalies, and opportunities; develop executive-level reporting that translates marketing performance and ROI into clear narratives leadership can act on.
Build and maintain spend vs. pipeline impact models and monthly insight briefs that support investment decisions and flag what the team should pay attention to next.
Partner with marketing leadership during planning cycles to model forecast scenarios, validate targets against historical data, and serve as the analytical voice in budget discussions with RevOps and Finance.
Build and operationalize a measurement framework for marketing tests and pilots - defining success metrics upfront, tracking outcomes rigorously, and delivering what-if analyses that support strategic channel and investment decisions.
Maintain campaign tracking infrastructure in partnership with RevOps: UTM conventions, CRM campaign setup, naming standards, and attribution logic - and advocate for marketing's measurement needs in cross-functional system discussions.
Maintain a shared glossary of marketing metrics and data definitions; partner with RevOps on data enrichment initiatives to keep contacts, accounts, and opportunities complete.
Train channel owners on self-serve dashboards, build audience segmentation reports, and act as marketing's representative in data governance discussions.

Requirements

5+ years of experience in marketing analytics, performance insights, or a closely related role - ideally in B2B SaaS with a complex, multi-touch funnel
Strong understanding of marketing tech stacks - you understand how data flows between them, where it breaks, and how to fix it
Proficiency with BI tools and comfort building dashboards from scratch
Analytical rigor paired with strong business judgment - you know which metrics matter and can explain why to a non-technical audience
Skilled data storyteller - you can translate a complex analysis into a clear narrative and a clear recommendation
Fluency with AI tools for data analysis, synthesis, and reporting - used to accelerate quality work, not replace judgment

Preferred

Familiarity with attribution models in a multi-touch, multi-channel B2B environment
Experience with ABM measurement and account-level reporting
Experience supporting marketing planning and forecasting at a leadership level
Exposure to data enrichment tools and workflows (e.g., Clearbit, ZoomInfo, or similar)

Benefits

Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
FSA and HSA Spending Account.
20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
401(k) plan with company match.
100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
Generous home office stipend to support your remote workspace.
Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
Charitable giving program and paid volunteer time off with registered non-profits.

Fundraise Up

3.7 Glassdoor

Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing the way people give. Our donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com.

Founded in 2017

Brooklyn, New York, USA

312 employees (27 in marketing)

fundraiseup.com

62% recommend to a friend

67% CEO approval

Traffic Signals

Monthly Visitors

81.4K

Monthly Google Ads Budget

$25.7K

Traffic Source Mix

36.7%

Direct

55%

Referral

5.5%

Social

2.1%

Paid

0.6%

Headcount Trend

Current headcount: ~314

Marketing Team

Marketing Team Size

16 (5% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$82.1M

Last Raise

$70M

Series B, 1 years ago

Funding History

Jan 2025
Series B • $70M
Mar 2021
Series A • $10M
Jan 2020
Seed • $1.3M

Recent News

Fundraising Effectiveness Project Data for Q4 2024 highlights the growing role of high-dollar donors in driving fundraising performance across the sector

Apr 25, 2025 • GivingTuesday

Schools fill up empty offices in Brooklyn

Apr 22, 2025 • The Real Deal

The 12 Largest NYC Tech Startup Funding Rounds of January 2025

Feb 5, 2025 • alleywatch.com

Responsibilities

Own marketing's funnel metrics and performance standards - defining consistent definitions for MQLs, pipeline contribution, conversion rates, and channel ROI across the org.
Build and maintain dashboards for channel owners, campaign managers, and marketing leadership across HubSpot, Salesforce, and BI tooling; automate recurring reports to reduce manual overhead and increase visibility.
Establish standardized reporting cadences - weekly, monthly, and quarterly - and ensure metrics roll up consistently across teams.
Proactively surface performance trends, anomalies, and opportunities; develop executive-level reporting that translates marketing performance and ROI into clear narratives leadership can act on.
Build and maintain spend vs. pipeline impact models and monthly insight briefs that support investment decisions and flag what the team should pay attention to next.
Partner with marketing leadership during planning cycles to model forecast scenarios, validate targets against historical data, and serve as the analytical voice in budget discussions with RevOps and Finance.
Build and operationalize a measurement framework for marketing tests and pilots - defining success metrics upfront, tracking outcomes rigorously, and delivering what-if analyses that support strategic channel and investment decisions.
Maintain campaign tracking infrastructure in partnership with RevOps: UTM conventions, CRM campaign setup, naming standards, and attribution logic - and advocate for marketing's measurement needs in cross-functional system discussions.
Maintain a shared glossary of marketing metrics and data definitions; partner with RevOps on data enrichment initiatives to keep contacts, accounts, and opportunities complete.
Train channel owners on self-serve dashboards, build audience segmentation reports, and act as marketing's representative in data governance discussions.

Requirements

5+ years of experience in marketing analytics, performance insights, or a closely related role - ideally in B2B SaaS with a complex, multi-touch funnel
Strong understanding of marketing tech stacks - you understand how data flows between them, where it breaks, and how to fix it
Proficiency with BI tools and comfort building dashboards from scratch
Analytical rigor paired with strong business judgment - you know which metrics matter and can explain why to a non-technical audience
Skilled data storyteller - you can translate a complex analysis into a clear narrative and a clear recommendation
Fluency with AI tools for data analysis, synthesis, and reporting - used to accelerate quality work, not replace judgment

Preferred

Familiarity with attribution models in a multi-touch, multi-channel B2B environment
Experience with ABM measurement and account-level reporting
Experience supporting marketing planning and forecasting at a leadership level
Exposure to data enrichment tools and workflows (e.g., Clearbit, ZoomInfo, or similar)

Benefits

Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
FSA and HSA Spending Account.
20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
401(k) plan with company match.
100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
Generous home office stipend to support your remote workspace.
Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
Charitable giving program and paid volunteer time off with registered non-profits.