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Marketing jobs

5 marketing jobs

8 days ago

DeNovo Campaign & Analytics Manager, Marketing

Heartland Dental

Creve Coeur, MO (Unknown)Full time$108K/yr – $130K/yr

5 weeks ago

Marketing Manager – Patient Lifecycle & CRM, Marketing

Heartland Dental

Effingham, IL (Unknown)Full time$108K/yr – $130K/yr

4 months ago

Field Marketing Strategist [FMS], Marketing-REMOTE

Heartland Dental

Chicago, IL (Remote)Full time$60K/yr – $78K/yr

5 months ago

De Novo Field Marketing Strategist

Heartland Dental

Orlando, FL (On-site)Full time

6 months ago

Marketing Intern

Heartland Dental

Chicago, IL (On-site)Full time

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Heartland Dental

DeNovo Campaign & Analytics Manager, Marketing

Creve Coeur, MO (Unknown)

$108K/yr – $130K/yrSenior Level5+ years expFull time

Posted 8 days ago

Job Summary

Own and optimize De Novo marketing programs across channels, partnering with agencies and cross-functional teams to drive new patient growth and office performance.

Lead strategic planning, testing, and optimization across channels
Partner with agencies to manage performance, budget pacing, and spend efficiency

Job Description

Responsibilities

Develop and optimize De Novo marketing campaigns across various channel partners to drive profitable new patient growth before and after office opening.
Support successful De Novo openings and post-open office performance, aligning marketing strategies to new patient, financial, and ramp goals.
Serve as the primary liaison between agency partners and internal stakeholders, ensuring campaign execution, accountability, and alignment to performance expectations.
Lead strategic planning, testing, and optimization efforts across channels to identify the most effective patient acquisition strategies.
Partner with agencies to manage campaign performance, budget pacing, and spend efficiency, continuously seeking innovative ways to improve results and avoid waste.
Establish and monitor performance benchmarks and KPIs, proactively identifying opportunities and risks to office growth and sustainability.
Leverage Power BI, SAP, and other reporting tools to accurately track campaign performance, maintain records, and monitor marketing spend across the De Novo portfolio.
Translate complex data into clear, actionable insights and strategic recommendations, with the ability to tell a compelling story through data and identify root causes behind performance trends.
Demonstrate strong analytical curiosity by looking beyond surface-level metrics to understand what drives successful De Novo openings, sustainable post-open growth, and profitable patient acquisition.
Partner cross-functionally with Operations, DNI, Finance, Analytics, Community Marketing, and agency partners to align marketing strategies with office performance goals.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent combination of education and experience.
5-8 years of experience in performance marketing, campaign management, marketing analytics, or a related field, preferably in a multi-location, healthcare, retail, or growth-focused environment.
Strong analytical and reporting skills with demonstrated experience using Power BI, SAP, Excel, or similar reporting tools to analyze performance, maintain accurate records, and translate data into actionable business insights.
Experience managing and optimizing multi-channel marketing campaigns, including paid media, direct mail, lead generation, or digital acquisition strategies.
Proven ability to translate complex performance data into strategic recommendations, communicate insights clearly to stakeholders, and influence business decisions through a data-driven approach.
Ability to manage multiple priorities in a fast-paced environment, build strong cross-functional partnerships, and travel up to 20% as needed.
Draw insight and take action from local market data – understanding local advertising, search and social media competitive dynamics to position Heartland supported offices pre-eminently
Demonstrated success operating in an Influence operating model where your relationships, ability to explain and support has Influenced decisions
Detail-oriented, highly collaborative, and able to juggle multiple priorities in a fast-paced environment
A strong communicator who excels at cross-functional collaboration and building trusted relationships

Benefits

We put our people first at Heartland Dental, and that shows in our generous benefits package.

Heartland Dental

As a leading DSO, Heartland Dental provides supported dentists, hygienists, and non-clinical team members with world-class non-clinical administrative support to help them achieve sustainable professional and personal growth. Heartland Dental is not your typical Dental Support Organization. What started from the entrepreneurial spirit of Rick Workman, DMD, with his single dental practice, has evolved into affiliating with over 2,800 doctors in over 1,700 locations across 39 states and the District of Columbia. Its legacy of being built by a dentist, for dentists along with its doctor-led culture and business model enables supported doctors to be the leaders of their practice, working with their teams to focus on providing great dentistry while Heartland Dental focuses on providing support for the day-to-day non-clinical administrative workflow. You can discover more about Heartland Dental’s Doctor Difference by visiting www.heartland.com. Mission: To support doctors and their teams as they deliver the highest quality dental care and experiences to the communities they serve while providing exceptional careers and creating value for our stakeholders.

Founded in 1997

Effingham, Illinois, USA

6.5K employees (108 in marketing)

heartland.com