2 months ago
Field Marketing Strategist [FMS], Marketing-REMOTE
Heartland Dental
Chicago, IL (Remote)Full time$60K/yr – $78K/yr
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Field Marketing Strategist [FMS], Marketing-REMOTE
Chicago, IL (Remote)
$60K/yr – $78K/yrMid Level8+ years expFull time
Posted 2 months ago
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Job Summary
Drive localized growth by translating office-level needs into tailored, data-informed marketing plans and close partnership with Operations to improve patient acquisition and doctor visibility.
- Own regional marketing strategy and execution in collaboration with Operations to optimize performance and ROI.
- Lead regular reviews and local campaigns, turning performance data into actionable tactics for each market.
- Advise partners on when to deploy self-serve resources versus direct support, building trust and local-market credibility.
Job Description
Responsibilities
- Collaborate with Regional Managers of Operations to identify office-level marketing priorities and align them with business goals, ultimately leading the development and execution of customized marketing plans
- Lead monthly regional calls and quarterly strategy sessions to review performance, adjust tactics, and maintain progress on established marketing plans
- Communicate digital and direct mail marketing strategies and performance insights clearly and collaboratively, ensuring alignment with operational goals
- Analyze patient visit data and office performance metrics to identify high-opportunity offices for targeted campaigns
- Develop and deploy localized marketing strategies that address specific operational challenges and growth opportunities
- Manage marketing spend within defined budgets, ensuring efficient allocation of resources to maximize ROI
- Conduct quarterly visits to supported offices, focusing on opportunity offices identified through performance reporting and analytics
- Deliver post-visit reports summarizing findings, actions taken, and next steps for each office visit or engagement
- Foster strong, trust-based relationships with Operations partners and supported doctors, acting as a strategic advisor and marketing advocate
- Guide partners toward self-serve resources when applicable, using sound judgement to determine when to empower them with tools versus when to provide direct support
- Build credibility through consistent follow-through, responsiveness, and a deep understanding of local market dynamics
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field; or a minimum of 8 years of progressive experience in marketing
- 3–5 years of demonstrated career growth within multi-unit organizations, ideally in a marketing capacity
- Proven ability to leverage data and analytics to optimize marketing programs and budget allocation, with a focus on driving new patient acquisition, case acceptance, scheduling availability, and enhancing doctor brand awareness and reputation
- Experience managing a portfolio of markets with multiple supported locations, ensuring tailored marketing plans for individual locations while driving overall market success
- Demonstrated success in an influence-based operating model, where relationship-building and consultative support have directly impacted decisions and business outcomes
- Strong decision-making capabilities, with the ability to make timely, high-quality decisions informed by priority, analysis, experience, and sound judgment
- Excellent interpersonal and communication skills, both written and verbal
- Proven ability to establish and maintain effective working relationships with internal stakeholders and external partners
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other essential business tools
- Willingness to travel up to 30%, including day trips and occasional overnight stays
Nice-to-have
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Benefits
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Heartland Dental
As a leading DSO, Heartland Dental provides supported dentists, hygienists, and non-clinical team members with world-class non-clinical administrative support to help them achieve sustainable professional and personal growth. Heartland Dental is not your typical Dental Support Organization. What started from the entrepreneurial spirit of Rick Workman, DMD, with his single dental practice, has evolved into affiliating with over 2,800 doctors in over 1,700 locations across 39 states and the District of Columbia. Its legacy of being built by a dentist, for dentists along with its doctor-led culture and business model enables supported doctors to be the leaders of their practice, working with their teams to focus on providing great dentistry while Heartland Dental focuses on providing support for the day-to-day non-clinical administrative workflow. You can discover more about Heartland Dental’s Doctor Difference by visiting www.heartland.com. Mission: To support doctors and their teams as they deliver the highest quality dental care and experiences to the communities they serve while providing exceptional careers and creating value for our stakeholders.
Traffic Signals
Monthly Visitors
63.2K
Monthly Google Ads Budget
$37.5K
Traffic Source Mix
Search
38.1%
Direct
46.3%
Referral
10.8%
Social
3.7%
Paid
1%
Headcount Trend
Current headcount: ~6.5K
Marketing Team
Marketing Team Size
84 (1% of company)
Median Career Experience
14 years
Median Tenure
5.3 years
People
Marketing Leadership
Sherianne James
Chief Marketing Officer, EVP Marketing
At the company for 1 year 7 months
Jessica Thompson
VP, Field Marketing (Interim)
At the company for 4 years 4 months
Jamie Gallo
Senior Vice President Marketing
At the company for 5 years 1 month
Lydia Wagner
Senior Director of Marketing
At the company for 1 year 2 months
Funding
Total Funding
$1.6M
Last Raise
$1.6M
Series Unknown, 15 years ago
Funding History
- Jun 2011Series Unknown • $1.6M