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Marketing jobs

3 marketing jobs

4 months ago

Public Relations Specialist

Cookwise.ai

USA (On-site)Full time

4 months ago

Marketing Manager

Cookwise.ai

USA (Hybrid)Full time$85K/yr – $120K/yr

4 months ago

Marketing Specialist

Cookwise.ai

USA (Hybrid)Full time$65K/yr – $80K/yr

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Cookwise.ai

Public Relations Specialist

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead Cookwise's earned-media and brand storytelling efforts to grow visibility across food, wellness, and technology, aligning media strategy with product launches and growth initiatives.

Own brand narrative, messaging pillars, and media angles to drive coverage.
Must-have: 3–7 years in PR/media relations with proven earned-media results.
Standout: Cross-functional partnership with product and marketing to support launches and campaigns.

Job Description

Responsibilities

Brand Storytelling: Develop and refine Cookwise’s core brand narrative, messaging pillars, and media angles to clearly communicate what makes the company unique.
Media Relations: Build and manage relationships with journalists, editors, producers, creators, and media outlets across food, lifestyle, wellness, women’s health, consumer tech, and startup media.
Press Strategy: Identify timely opportunities to pitch Cookwise’s story, product launches, milestones, founder story, and differentiating features to relevant publications and platforms.
Feature Positioning: Translate Cookwise’s unique features into compelling public-facing narratives that drive interest, trust, and conversation around the brand.
Brand Exposure: Lead efforts to maximize earned media, interviews, podcast opportunities, product mentions, and thought leadership placements.
Communications Materials: Draft press releases, media pitches, talking points, founder bios, briefing documents, and other external communications materials.
Campaign Support: Partner with leadership, product, and marketing teams to support launches, announcements, partnerships, and awareness campaigns.
Reputation Management: Help shape public perception of the brand and ensure consistency in external messaging across channels.
Performance Tracking: Monitor media coverage, campaign performance, share of voice, and PR outcomes to help refine strategy and improve results.

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field preferred.
3–7 years of experience in public relations, communications, media relations, or brand storytelling, ideally in consumer startups, food, wellness, lifestyle, or tech.
Strong track record of securing media coverage and building brand visibility through earned media.
Excellent writing, editing, and verbal communication skills.
Ability to identify compelling story angles and position product features in a way that resonates with different audiences.
Experience working cross-functionally in fast-paced, high-growth environments.
Strong organizational skills, media instincts, and attention to detail.
A proactive, creative, and strategic mindset with the ability to operate independently.

Benefits

A chance to help define and amplify the Cookwise story at a key stage of growth.
A collaborative, innovative, and high-impact startup environment.
Competitive salary and career development opportunities.
The opportunity to combine storytelling, media strategy, and brand-building in the exciting world of food and technology.

Responsibilities

Brand Storytelling: Develop and refine Cookwise’s core brand narrative, messaging pillars, and media angles to clearly communicate what makes the company unique.
Media Relations: Build and manage relationships with journalists, editors, producers, creators, and media outlets across food, lifestyle, wellness, women’s health, consumer tech, and startup media.
Press Strategy: Identify timely opportunities to pitch Cookwise’s story, product launches, milestones, founder story, and differentiating features to relevant publications and platforms.
Feature Positioning: Translate Cookwise’s unique features into compelling public-facing narratives that drive interest, trust, and conversation around the brand.
Brand Exposure: Lead efforts to maximize earned media, interviews, podcast opportunities, product mentions, and thought leadership placements.
Communications Materials: Draft press releases, media pitches, talking points, founder bios, briefing documents, and other external communications materials.
Campaign Support: Partner with leadership, product, and marketing teams to support launches, announcements, partnerships, and awareness campaigns.
Reputation Management: Help shape public perception of the brand and ensure consistency in external messaging across channels.
Performance Tracking: Monitor media coverage, campaign performance, share of voice, and PR outcomes to help refine strategy and improve results.

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field preferred.
3–7 years of experience in public relations, communications, media relations, or brand storytelling, ideally in consumer startups, food, wellness, lifestyle, or tech.
Strong track record of securing media coverage and building brand visibility through earned media.
Excellent writing, editing, and verbal communication skills.
Ability to identify compelling story angles and position product features in a way that resonates with different audiences.
Experience working cross-functionally in fast-paced, high-growth environments.
Strong organizational skills, media instincts, and attention to detail.
A proactive, creative, and strategic mindset with the ability to operate independently.

Benefits

A chance to help define and amplify the Cookwise story at a key stage of growth.
A collaborative, innovative, and high-impact startup environment.
Competitive salary and career development opportunities.
The opportunity to combine storytelling, media strategy, and brand-building in the exciting world of food and technology.