Own development of university-wide communication plans and schedules
Must-have: Experience in higher-ed communications and audience/list management
Standout: Broad cross-department collaboration across enrollment, advancement, student affairs, and academics

Job Description

Responsibilities

Create intimate partnerships with key stakeholders across departments such as enrollment management, advancement, student affairs, academics, and more to ensure there is alignment and trust in the development of comprehensive communication plans.
Develop a university wide communication schedule that enables collaboration and intentional planning.
Develop a central and dynamic list management process to proactively maintain the right list of contacts for each audience.
Actively manage communication technology platforms to create single, multi-step, or triggered campaigns that enable personalization to each key persona, stage, season, and interaction pattern.
Leverage modern technology to brainstorm communication needs, edit, and prepare copy to support tactical and strategic plans.
Partner with subject matter experts to create and sustainably manage the following communication needs:
The end-to-end communication flow for undergraduate and graduate admissions, including parents when appropriate.
A partner communication plan that facilitates engagement for enrollment objectives.
Fundraising campaigns that include engaging points of communication and recommended personal outreach tactics.
Ongoing donor stewardship that keeps those that generously give engaged with key updates.

Requirements

Bachelor’s degree in marketing, communications, digital marketing, or related area of study.
Two (2) to three (3) years of experience with communications, email, social media, content creation, or other related areas of practice.
Ability to work in-person at the Ashland University Main Campus in Ashland, OH.

Preferred

MBA or advanced degree with a specialization in marketing.
Marketing automation and CRM platform certifications.

Ashland University Correctional Education

In 1964, Ashland University began offering instruction to incarcerated individuals at the Ohio State Reformatory. Faculty volunteered to teach college-level courses in line with AU’s mission of outreach and redemption. Between 1964 and today, AU has provided post-secondary education in the form of associate degrees, bachelor’s degrees, and Advanced Job Training certificates. Now in our 56th year of operation, Ashland University is pleased to be the home for the longest continually operating, post-secondary, correctional education program in the United States.

Ashland, Ohio, USA

8 employees (1 in marketing)

www.ashland.edu/coas/programs/correctional-education

Traffic Signals

Monthly Visitors

123.6K

Monthly Google Ads Budget

$99.5K

Traffic Source Mix

35.7%

Direct

58.8%

Referral

4.6%

Social

0.5%

Paid

0.3%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size

1 (13% of company)

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Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Ashland University Correctional Education

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Marketing Communications Manager - Marketing and Communications

Marketing Operations Manager - Marketing and Communications

Assistant Director of Digital Marketing - Marketing and Communications

Director of Digital Media and Broadcasting

Marketing Communications Manager - Marketing and Communications

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Ashland University Correctional Education

Traffic Signals

Headcount Trend

Marketing Team

Recent News