Responsibilities
Deeply understand and intuit the clients¿ needs and develop strategies to meet their objectives.
Lead the development and execution of holistic, integrated marketing and communications plans that align with the school¿s strategic plan and priorities, and work with teams to execute on all initiatives, monitoring outcomes and adjusting tactics as needed.
Own all related projects and processes from beginning to end, ensuring all work done aligns with University Marketing and Communications¿ and the school¿s goals and priorities.
Develop a service partnership agreement for the clients, and ensure all aspects are executed on time and as described; if new projects or needs arise that do not align with the agreements, collaborate with the senior executive director to determine how to balance those needs with existing projects.
Develop systems, reports, and presentations to convey impact to internal and external stakeholders.
Serve as a trusted resource and advisor for the Case School of Engineering leadership, developing strong relationships and providing strategic advice aligned to their goals based on a thorough understanding of marketing and communications best practices.
Think strategically about the needs of the school¿s many audiences (e.g., faculty, staff, students, alumni, donors, community members, peer institutions, etc.) and make recommendations for cost-effective and efficient solutions.
Serve as a team leader for a cross-disciplinary team within UMC (communications and content planning, media relations, alumni relations, creative, web, marketing, etc.) to ensure that all projects (newsletters, web updates, enrollment marketing, organic/paid social, event communications, etc.) are executed on time and in alignment with their client(s)¿ strategic objectives and brand guidelines.
Partner with a communications manager to identify news opportunities and share them through school and university communications vehicles, social media pages and websites.
Collaborate consistently with team leaders across UMC to ensure recommendations align with industry best practices, as well as UMC workloads and priorities.
