1 day ago
Brand Marketing Senior Manager
Lumen
USA (Remote)$132K/yr – $194K/yr
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Brand Marketing Senior Manager
USA (Remote)
$132K/yr – $194K/yrSenior Level10+ years exp
Posted 1 day ago
Job Summary
Lead the national brand campaign strategy and execution, translating the brand platform into an integrated multi-market plan and maintaining a single-source messaging framework across audiences and channels.
- Own cross-functional strategy and roadmap with senior stakeholders
- Align creative, media, and measurement to a coherent brand narrative
- Collaborate with Communications, Product Marketing, and internal partners to cascade messaging
Job Description
Responsibilities
- Lead the strategy, execution, optimization, and roadmap for the Lumen national brand campaign in partnership with the Director of Brand Strategy, keeping milestones, cross-functional inputs, budget, and outcomes aligned.
- Translate the brand platform into an integrated, multi-market campaign plan across paid, owned, and earned channels, ensuring all work ladders back to a coherent brand narrative.
- Develop and maintain the enterprise brand messaging framework as the single source of truth, adapting messaging by audience, market, channel, and funnel stage while safeguarding one brand voice.
- Partner with External and Internal Communications, Product Marketing, Creative, Events, DX, and Sponsorships teams to cascade campaign messaging and equip partners to use the framework.
- Manage the day-to-day brand creative agency relationship in partnership with the internal creative team, from briefing and concept development through testing, production, scope, budget, and performance accountability.
- Partner with the Brand Measurement lead to translate campaign performance and brand-health results into clear leadership recommendations, with a practical point of view on what to continue, change, or test next.
- Present strategy, recommendations, progress, and results to senior stakeholders clearly and confidently.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field — or equivalent professional experience.
- 10+ years of experience in brand and integrated marketing, brand strategy, or advertising, including national campaigns.
- Demonstrated ownership of messaging frameworks, brand narratives, or campaign message architecture across multiple audiences and channels.
- Proven experience managing external creative and media agencies, including budget responsibility.
- Experience with campaign measurement, brand tracking, and testing
Preferred
- Experience partnering with external communications, internal communications, events, and product/demand campaigns.
- B2B, technology, or telecommunications brand experience — familiarity with cloud, networking, or AI categories is a strong plus.
- Comfort operating in a fast-moving, evolving brand environment where the platform and messaging are still being shaped.
Benefits
- Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Lumen
Lumen is the leading distributor of electrical and automation material in Québec. The company was founded in St. Eustache in 1962 and has been part of the worldwide Sonepar Group since 1984. We are experts in our field who have built a reputation for fast, reliable and quality services. Our new ultra-modern 385,000 sq. ft. distribution center and our network of 38 branches allow us to deliver anywhere in Québec within 24 hours. Our logistics capabilities make us a preferred partner for SMBs as well as large corporations. Our products and services are primarily geared toward commercial, residential, industrial, OEM, institutional, municipal and mining markets. Our team’s foremost priority is to meet the most stringent requirements of our diversified customer base operating in all industry sectors. We are proud to hold the ISO 9001:2015 Quality Management System certification which recognizes our ability meet and provide product quality and customer-oriented service requirements. To accomplish this, we employ a team of specialists that deliver support and expertise in various product categories including lighting and control, cabling, automation, equipment, safety and health, electrical distribution, datacom, building automation, and many more.
Salaries
Posted range
$132K/yr – $194K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
13 (2% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
179.8K
Traffic Source Mix
Search
57.8%
Direct
38.4%
Referral
2.7%
Social
0.6%
Paid
0.4%
Headcount Trend
Current headcount: ~715
Recent News
Links
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