3 months ago
Manager Brand Marketing Keds-Hybrid
Designer Brands
Burlington, MA (Hybrid)Full time
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Manager Brand Marketing Keds-Hybrid
Burlington, MA (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive integrated brand marketing for Designer Brands across wholesale, PR, social, and partnerships to grow equity and sales.
- Must-have: Proven ability to lead multi-channel campaigns and coordinate across Sales, Product, and international teams.
- Standout: Footwear/fashion industry exposure and a data-driven, insight-to-action approach.
Job Description
Responsibilities
- Lead the development and execution of integrated marketing strategies across wholesale, PR, social media, and influencer channels.
- Strengthen brand equity and drive sales through cohesive, consumer centered marketing plans.
- Partner with leadership teams on brand collaboration and partnership opportunities.
- Direct campaign planning across seasons and market moments to ensure alignment with brand voice, positioning, and visual identity.
- Oversee the creation of campaign assets, ensuring they reflect the Keds DNA and support key brand milestones.
- Guide social media and PR initiatives, including content calendars, influencer partnerships, product seeding, and agency collaboration.
- Ensure all external touchpoints feel authentic, inclusive, and connected to broader brand goals.
- Review campaign performance and competitive activity to understand what’s landing with consumers.
- Translate data into actionable insights that improve future strategies.
- Manage marketing budgets, including forecasting, tracking, and invoice processing to support thoughtful investment decisions.
Requirements
- Required Skills
- - Proven ability to lead teams and manage multiple initiatives with clarity and organization.
- - Strong collaboration and communication skills, with the ability to build relationships across all levels.
- - Expertise in social media strategy, influencer marketing, and PR execution.
- - Comfort interpreting data and applying insights to shape strategy.
- - Proficiency in Microsoft Excel and PowerPoint, plus familiarity with marketing analytics tools.
Preferred
- Experience in the footwear or fashion industry.
- Understanding of wholesale and international marketing dynamics.
Benefits
- Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
- Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
- Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
- We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.
Designer Brands
3.6 Glassdoor
Designer Brands is one of the world's largest designers, producers, and retailers of the most recognizable footwear brands and accessories, transforming and defining the footwear industry through a mission of being shoe-obsessed. With a diversified, world-class portfolio of coveted brands including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage and others, Designer Brands designs and produces on-trend footwear and accessories for all of life's occasions delivered to the consumer through a robust direct-to-consumer omni-channel infrastructure and powerful national wholesale distribution. Powered by an approximately billion-dollar digital commerce business across multiple domains and over 650 DSW Designer Shoe Warehouse, The Shoe Co., and Rubino stores in North America, Designer Brands delivers current, in-line footwear and accessories from the largest national brands in the industry and holds leading market share positions in key product categories across women's, men's, and kids'. Designer Brands also distributes its brands internationally through select wholesale and distributor relationships while also leveraging design and sourcing expertise to build private label products for national retailers.Designer Brands is committed to being a difference maker in the world and the footwear industry. By leading with our corporate values of We Belong and We Do What's Right, Designer Brands supports the global community and the health of the planet by donating more than eleven million pairs of shoes to the global non-profit Soles4Souls since 2018. Important NoticeWe’ve recently become aware of individuals falsely claiming to represent Designer Brands and its affiliated companies. To help you identify legitimate communication from our Talent Acquisition team, official email domains we use include: @dswinc.com; @designerbrands.com; @designerbrandscanada.com; @camutogroup.com.
Founded in 1991
Columbus, Ohio, USA
1.6K employees (595 in marketing)
55% recommend to a friend
81% CEO approval
Traffic Signals
Monthly Visitors
22K
Traffic Source Mix
Search
24.3%
Direct
49.5%
Referral
11.7%
Social
12.3%
Paid
1.5%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
99 (6% of company)
Funding
Total Funding
$2K
Last Raise
$2K
Angel, 4 years ago
Funding History
- Jun 2022Angel • $2K