Lead and execute targeted program marketing strategies and campaigns to drive pipeline, engagement, and customer value, partnering with product marketing, sales, and success teams while owning the global customer event portfolio.

Own and scale targeted programs and activation playbooks
Collaborate across marketing, product, sales to align messaging and execution
Manage global events and customer journeys to accelerate deals and advocacy

Job Description

Responsibilities

Strategy and Execution for Targeted Program Marketing
Develop and Execute 3-5 Targeted Programs Annually to deliver pipeline, meetings, and exceptional customer experiences with Darktrace.
Manage active marketing plans and customer journeys that address key audience use cases, customer needs, procurement cycles, and compliance requirements.
Create audience and/or industry-specific plays partnering with PMM and GTM to align messaging, positioning, content, use cases, and activations in region which will drive meaningful engagement and revenue influence.
Build a promotion plan with key marketing functions across inbound and outbound that will engage the right cohorts and open new relationships and opportunities.
Create activation-ready toolkits by audience which can be released across various channels for consistency and cohesive experience with Darktrace.
Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows that enable consistent global execution and measurable outcomes.
Partner closely with marketing, product marketing, customer success, and other key stakeholders to ensure strategic alignment and collaborative teaming on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.
Own and scale Darktrace’s global customer event portfolio (including Tech Meetups and Defender Days) to strengthen technical engagement, deepen value realization, and create clear pathways to customer advocacy and expansion opportunities.

Requirements

Bachelor’s degree in marketing, business management and/or communications
5+ of B2B marketing experience, with at least 3 years in technology companies.
Proven track record driving pipeline and influencing sales outcomes
Strong story creator that can translate technical capabilities into use cases, with clear value and benefits that drive action.
Experience with ABM, field marketing, events management, and integrated demand gen.
Experience designing targeted programs and plays (industry, segment, region, or cohort-based) that influence pipeline and support GTM priorities.
Proven ability to scale event programs—including webinars, executive dinners, and tradeshow ancillary events—using repeatable frameworks and templates.
Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity
Strong cross-functional collaboration skills, especially partnering with stakeholders across product marketing, customer success, sales and marketing and interfacing with customers and partners.
Hands-on experience with marketing automation and digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight)

Preferred

Experience marketing cybersecurity, cloud, AI or platform solutions is a plus

Benefits

100% medical, dental and vision insurance, plus dependents
Paid parental leave
Pet insurance Discount
Life insurance
Commuter benefits
401(k)
Employee Assistance Program

Darktrace

3.3 Glassdoor

Darktrace is a global leader in AI cybersecurity, providing the essential cybersecurity platform to secure organizations today and for an ever-changing future. Darktrace AI learns from each business's unique data in real time, detecting threats and intervening against attacks with precision and speed. We are a diverse and inclusive team of over 2,400 employees, each playing a crucial role in protecting nearly 10,000 organizations and communities worldwide from known, unknown, and novel cyber-threats.

Founded in 2013

Cambridge, England, GBR

2.5K employees (106 in marketing)

www.darktrace.com

52% recommend to a friend

68% CEO approval