7 days ago
Digital Media Manager
Waymo
Mountain View, CA (Hybrid)Full time$210K/yr – $259K/yr
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Digital Media Manager
Mountain View, CA (Hybrid)
$210K/yr – $259K/yrSenior Level10+ years expFull time
Posted 7 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead and scale programmatic media buying across DSPs and Google Ads to drive performance and international expansion.
- Own the 0-to-1 buildout of in-house programmatic buying processes
- Partner with Marketing Analytics and Data Science on incrementality and measurement
Job Description
Responsibilities
- Scale Paid Acquisition & Biddable Buying: Own and execute programmatic buying across DSPs (DV360, The Trade Desk, Amazon DSP), Google Ads (Search, PMax, YouTube, Display) and Apple Ads to drive performance growth.
- Collaborate on Multi-Channel Brand & Agency Campaigns: Collaborate closely with Brand Marketing teams and external Agency Partners to plan, launch, and execute integrated multi-channel campaigns across CTV, Display, Digital Audio, and Video.
- Build the Discipline 0-to-1 & Scale Internationally: Build out the in-house programmatic buying discipline from 0 to 1, establishing core operating processes as we grow our in-house media team to support our expanding business footprint and global international expansion.
- Scale AI & Operational Automation: Deploy AI bidding strategies, automated trading rules, and intelligent workflows to eliminate tedious manual setup steps, optimize DCO creative variations, and scale real-time campaign performance.
- Partner on Incrementality & Advanced Measurement: Partner closely with Marketing Analytics and Data Science teams to design, execute, and evaluate incrementality experiments (geo-tests, holdout studies, conversion lift) and ensure clean media data feeds into enterprise Media Mix Models (MMM).
- Negotiate PMPs & Manage Publisher Partnerships: Act as the primary buyer negotiator with tier-1 platforms and premium publishers/SSPs to secure high-value Private Marketplaces (PMPs), Programmatic Guaranteed (PG) deals, and early beta access.
Requirements
- 10+ Years Experience & Hands-On Executor Mentality: Senior media buying and Ad Ops expertise, operating as an active builder who handles campaign setup, trafficking, bid tuning, and daily optimizations.
- 0-to-1 Agility in Fast-Paced Environments: Proven success building programmatic strategies from scratch in high-velocity, ambiguous settings with an active, non-"set it and forget it" operating style.
- Mastery of Enterprise DSPs, Google Ads & Ad Ops: Deep strategic and tactical command of DV360, Amazon DSP, The Trade Desk, Google Ads, and full CM360/Ad Ops QA standards.
- MarTech & Mobile Privacy Command (MMP / SKAN / ATT): Hands-on experience with MMPs (Kochava, AppsFlyer, Adjust, Singular), Apple ATT, SKAdNetwork, cookie compliance, and server-side tagging.
- Proven PMP & SSP Deal Negotiation: Established track record in setting up, managing, and negotiating Preferred Deals, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) inventory with various publishers and SSPs.
- Cross-Functional Analytics Partnership: Track record of collaborating with dedicated Marketing Analytics and Data Science teams to define measurement requirements and act on incrementality test insights.
Preferred
- Omnichannel & Emerging Tech (CTV, Audio, DOOH & LLMs): Experience scaling media across CTV, Digital Audio, DOOH, emerging AI/LLM ad channels (ChatGPT, Perplexity, Gemini), and App Marketplaces (ASA, Google Play).
- AI & Agentic Automation Workflows: Skill in deploying AI agents and automated workflows to eliminate repetitive operational tasks and streamline campaign alerting and reporting.
- Ride-Hailing & App Acquisition Expertise: Proven track record driving rapid user acquisition, app re-engagement, and hyper-local demand growth in ride-hailing, utility, or retail apps.
- Data Engineering & Analytics Collaboration: Technical literacy to partner with Data Engineering and Marketing Analytics to guide data pipeline and tool development without writing code directly.
Benefits
- Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Waymo
4.0 Glassdoor
On the journey to be the world's most trusted driver. With the Waymo Driver, we can improve mobility while saving thousands of lives. Download the Waymo One app and ride today.Waymo reaches out to candidates from official channels only (e.g. directly from @waymo.com email addresses, or through our recruiters or sourcers who are noted as such on LinkedIn). We do not contact candidates about career opportunities through instant messaging apps like Telegram, email addresses from domains other than waymo.com (such as Gmail addresses), direct messages on Twitter, Facebook, and Instagram, or text messages. Visit waymo.com to check out our official job listings.
Founded in 2009
Mountain View, California, USA
3.6K employees (113 in marketing)
65% recommend to a friend
77% CEO approval
Traffic Signals
Monthly Visitors
536.5K
Traffic Source Mix
Search
47.6%
Direct
41.9%
Referral
7.3%
Social
2.4%
Paid
0.8%
Headcount Trend
Current headcount: ~3.6K
Marketing Team
Marketing Team Size
56 (2% of company)
Median Career Experience
15 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
7
People
HR / Recruitment
Marketing Leadership
Suzanne Philion
Chief Marketing Officer
At the company for 7 years 9 months
Kathleen R
Head of University Recruiting, Internal Mobility, and Talent Brand
At the company for 3 years 10 months
Samer Shehab
Head of Talent Brand
At the company for 4 years 1 month
Jackie Hyun
Head Of Marketing
At the company for 9 years 2 months
Funding
Total Funding
$27.1B
Last Raise
$16B
Series D, 1 months ago
Funding History
- Feb 2026Series D • $16B
- Jul 2024Series C • $5.6B
- Jun 2021Series B • $2.5B