9 hrs ago
Performance Marketing Manager
North
New York City, NY (On-site)Salaried Ft$95K/yr – $130K/yr
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Performance Marketing Manager
New York City, NY (On-site)
$95K/yr – $130K/yrMid Level3+ years expSalaried Ft
Posted 9 hrs ago
Job Summary
Own the paid acquisition function across multiple platforms, driving what works through structured testing, creative development, and close collaboration with sales and product marketing.
- Lead cross-channel campaigns and optimize performance to generate qualified pipeline
- Develop testing roadmaps, craft compelling copy and landing pages, and translate buyer insights into messaging
Job Description
Responsibilities
- Manage and optimize paid acquisition campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant paid channels
- Audit our current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and return on investment
- Help scale paid media budgets responsibly while maintaining clear performance and pipeline goals
- Research, recommend, and test new advertising platforms and acquisition channels based on where our finance, FinOps, engineering, and cloud infrastructure audiences spend their time
- Develop structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts
- Write and refine campaign content, including ad copy, landing-page copy, headlines, calls to action, email follow-up, and supporting campaign materials
- Develop creative concepts and briefs for static ads, video, social content, landing pages, and other paid campaign assets
- Partner with design and other internal or external resources to bring campaign creative to life
- Build landing pages and campaign experiences that connect paid messaging to clear buyer outcomes and strong conversion paths
- Work with sales and product marketing to understand buyer pain points, objections, and language, then translate those insights into campaign messaging
Requirements
- Three or more years of experience in growth marketing, paid acquisition, performance marketing, or demand generation, preferably at a B2B SaaS company
- Hands-on experience managing and optimizing paid campaigns across Google Ads, LinkedIn, or similar platforms
- Experience working with meaningful paid media budgets and making decisions about allocation, scaling, and efficiency
- A track record of improving campaign performance and producing measurable pipeline or revenue—not just impressions, clicks, or MQLs
- Experience evaluating and testing new platforms, audiences, campaign formats, or acquisition channels
- Strong copywriting skills, with experience creating ad copy, landing-page copy, campaign messaging, and conversion-focused calls to action
- Strong analytical judgment: you define success metrics, isolate what's actually driving performance, and make decisions with imperfect data
- A track record of scaling paid spend while holding efficiency, with the specifics of what moved and why
- Experience taking a channel from first test to scaled program, including the discipline to walk away from the ones that didn't work
- Strong writing and a real instinct for marketing copy, with ad copy and landing pages you wrote yourself
Preferred
- Experience marketing cloud infrastructure, FinOps, DevOps, AI, or developer-focused products
- Experience marketing to finance and FP&A audiences alongside technical buyers
- Familiarity with incrementality testing, holdouts, media mix modeling, and attribution beyond last touch
- Experience running paid against review sites and intent data, such as G2, 6sense, Demandbase, or Clay
- Hands-on comfort in Figma, and experience producing video or motion creative for paid
- Familiarity with multi-product positioning, particularly platforms with AI-powered products or agents
- Experience working at a high-growth startup, particularly from Series A through Series D
Benefits
- Unlimited PTO
- 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
- Two company-wide breaks per year: one around Labor Day and one at the end of the year
- Aetna Medical PPO plan with the majority of the premium covered by North
- Dental and vision insurance
- Flexible spending account (FSA) for health expenses and commuter benefits
- 30 day sabbatical every 4 years
North
Founded in 1992, North is a leading financial technology company building innovative, frictionless, end-to-end payment solutions for businesses of all sizes and industry types. North’s superior solutions span the entire payment ecosystem, from development, to partnerships that expand the landscape, creating a flexible universe that supports growth and scale for small businesses and merchants, as well larger enterprises with over $100 billion per year in electronic transaction volume. Experience easy-to-manage operations and payments infrastructure with a user-friendly merchant portal, end-to-end processing capabilities and personalized support. For more information, please visit www.north.com.
Salaries
Posted range
$95K/yr – $130K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
38 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
33.4K
Monthly Google Ads Budget
$117.6K
Traffic Source Mix
Search
35.9%
Direct
51.8%
Referral
6.9%
Social
3.2%
Paid
1.9%
Headcount Trend
Current headcount: ~1.6K
Recent News
Links
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