6 weeks ago
Senior Demand Generation Marketer
North
New York City, NY (Hybrid)Full time$130K/yr – $170K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Demand Generation Marketer
New York City, NY (Hybrid)
$130K/yr – $170K/yrSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the multi-channel demand gen engine to drive a strong pipeline through ABM, field events, and tight sales handoffs.
- Campaign Strategy and Execution: own multi-channel campaigns that convert and align with sales and product marketing.
- Events as a Pipeline Engine: scale field events, exclusive dinners, and roundtables into measurable pipeline with end-to-end logistics.
- ABM and Sales Alignment: partner on target accounts and enable sales with compelling, outcome-focused messaging.
Job Description
Responsibilities
- Campaign Strategy and Execution
- Events as a Pipeline Engine
- Partner and Co-Marketing Programs
- Account-Based Marketing
- Marketing-to-Sales Handoff
- Reporting and Optimization
Requirements
- Five or more years in demand generation, campaign marketing, or integrated marketing roles at a B2B SaaS company, ideally selling to technical or finance buyers
- A track record of building and running multi-channel campaigns that produced measurable pipeline, not just MQLs
- Hands-on experience scaling field events and exclusive dinners or roundtables as a pipeline channel, including the unglamorous parts: invite lists, follow-up sequences, sales coordination
- Strong HubSpot fluency, including workflows, lists, attribution reporting, and lifecycle stages. Bonus if you’ve worked with Clay, Sendoso, or similar enrichment and gifting tools
- Comfort partnering with sales on ABM and target account programs, with a sense for what AEs actually need to work an account
- A clear, direct writing style and an editorial instinct for what good copy sounds like. We lead with outcomes and avoid promotional fluff
- Experience using AI tools to move faster on research, segmentation, and content iteration—without losing the plot on brand or quality
- Analytical mindset. You can build a dashboard, read it honestly, and change course when something isn’t working
- Comfort in a small team where you’ll own the work end-to-end without a marketing ops or revenue ops function backing you up
Preferred
- Background in cloud, FinOps, DevOps, or developer-focused marketing
- Experience marketing to finance and FP&A audiences alongside technical buyers
- Familiarity with multi-product positioning, especially platform plus AI agent dynamics
- Experience at a high-growth startup, Series A through D
Benefits
- Unlimited PTO
- 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
- Two company-wide breaks per year: one around Labor Day and one at the end of the year
- Aetna Medical PPO plan with the majority of the premium covered by North
- Dental and vision insurance
- Flexible spending account (FSA) for health expenses and commuter benefits
- 30-day sabbatical every 4 years
North
Founded in 1992, North is a leading financial technology company building innovative, frictionless, end-to-end payment solutions for businesses of all sizes and industry types. North’s superior solutions span the entire payment ecosystem, from development, to partnerships that expand the landscape, creating a flexible universe that supports growth and scale for small businesses and merchants, as well larger enterprises with over $100 billion per year in electronic transaction volume. Experience easy-to-manage operations and payments infrastructure with a user-friendly merchant portal, end-to-end processing capabilities and personalized support. For more information, please visit www.north.com.
Traffic Signals
Monthly Visitors
33.4K
Monthly Google Ads Budget
$117.6K
Traffic Source Mix
Search
35.9%
Direct
51.8%
Referral
6.9%
Social
3.2%
Paid
1.9%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
38 (2% of company)